Ask Us Anything: AI Search + the Future of Website Content

Amanda Todorovich
Enterprise Executive Director, Digital Marketing
Cleveland Clinic

Amanda Todorovich leads digital marketing for Cleveland Clinic, one of the most trusted healthcare brands in the world. As Enterprise Executive Director, she oversees content strategy, digital experience, SEO, multimedia production, social media, and platform operations. Under her leadership, ClevelandClinic.org has grown to over 1.2 billion annual sessions—driving significant brand awareness, patient acquisition, and more than $15 million in annual advertising revenue. Amanda built and scaled a healthcare publishing model inside a health system—transforming Cleveland Clinic’s digital presence into an industry-defining engine for engagement, revenue, and trust. Her team manages thousands of content assets through an in-house editorial staff and a robust production infrastructure. Their work is not only clinically accurate and HIPAA-compliant, but also search-dominant and brand-aligned.

Recognized as one of the most influential voices in healthcare digital marketing, Amanda is a respected thought leader, innovation driver, and key architect of Cleveland Clinic’s global digital growth. She holds a master’s degree in communications from The University of Akron, a bachelor’s degree in public relations from Ohio Northern University, and is a Fellow of the American College of Healthcare Executives.

Ahava Leibtag
Founder and CEO
Aha Media Group

As 2020 inductee into the Healthcare Internet Hall of Fame as an Innovative Individual, Ahava has 20+ years of experience in content. She has consulted with some of the world’s largest firms to attract and grow their audiences. Ahava is the president and owner of Aha Media Group, LLC, a copywriting, content strategy and content marketing consultancy. She is also the author of The Digital Crown: Winning at Content on the Web and loves a great logic puzzle, a long game of Apples to Apples and anything that has chocolate.

Lacey Reichwald
Aha Media Group
as Moderator

Lacey oversees Aha Media Group’s website and content, such as blogs, newsletters, and social media. She also manages events, including conferences, and speaking engagements. Additionally, Lacey is a leading voice in the healthcare marketing industry’s exploration of AI, helping teams understand and implement new tools with clarity and confidence.