The Intersection of Reputation Management and SEO
Hospitals and health systems think of their websites as the digital “front door” to their organizations, but before consumers get there, search engine results could steer them away to competitors with higher star ratings and more positive reviews. Reputation is everything.
The sheer number of places consumers post information makes it challenging for healthcare organizations of all sizes. Empowered patients use sites like Google, Yelp, Healthgrades, Vitals, Facebook, and Twitter to praise or complain about organizations they do business with. And other patients pay attention to what they say.
In our new article, we take you through the reputation management journey of HCA—including how they were able to prove the value of reputation management to the organization. Read it now: