Data & Analytics

Subtopics: Marketing Metrics, Digital Analytics, Google Analytics, Attribution, KPIs, Dashboards, ROI, Privacy

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How Do You Build an Effective Dashboard for Digital Marketing?

October 1, 2013

Ask The Expert with Susan Solomon Eleven years ago, Kay Franks, marketing manager for St. Louis Children’s Hospital, got wind that budget re­ductions were on the horizon and it looked like her website budget was on the chopping block. That was all she needed to get cracking on building a compre­hensive dashboard to demonstrate the Read More

How Do I ‘Easily’ Calculate ROI in Service-Line Marketing?

July 1, 2013

Ask The Expert with Scott McRae Calculating return on investment for a service-line marketing campaign can be elu­sive and is not for the faint of heart. How­ever, demonstrating that your marketing efforts contrib­ute to your organization’s bottom line communicates the value of your function and benefits your career. Where to begin To demonstrate the calculation Read More