Transforming Healthcare Through Digital Innovation: Lessons from Award-Winning Leaders

Presented March 11, 2025

Panelists:

• Mona Baset, Vice President of Digital Services, Intermountain Health
• Andrew Snyder, Senior Vice President of Marketing and Communications, Orlando Health

Moderator:

• Susan Dubuque, Contributing Editor, eHealthcare Strategy & Trends and Co-Chair, 2025 eHealthcare Leadership Awards

What you will learn:

• How to build organizational readiness for digital transformation.
• Strategies to gain and sustain executive support.
• A framework for prioritizing digital initiatives.
• Tactics to enhance engagement through omnichannel communications.
• Tools that improve staff connection and alignment.
• Ways to leverage AI & automation.
• Real-world examples of efficiency and patient impact.
• Essential KPIs to track and optimize digital strategies.
• What’s next in healthcare marketing and digital engagement?

Watch Now  »

No More “Healthcare Pass”: Intermountain Health Raises the Bar for Patient Experience

How do you align 34 hospitals, 400 clinics, nearly 5,000 employed physicians and advanced care providers, 68,000 caregivers (employees), and more than one million health plan members? For Intermountain Health, the answer is simple: by focusing everyone’s efforts on a unified mission to help people live the healthiest lives possible.

Inside Orlando Health’s Multichannel Strategy to Engage and Inspire Audiences

Effectively engaging with patients, physicians, employees, and community members means going beyond traditional communication methods. Orlando Health has embraced this challenge head-on, creating an expansive digital communication strategy that meets people where they are. Discover how this omnichannel strategy drives engagement, builds trust, and delivers measurable impact across all audiences.

Revolutionizing Care: How Digital Transformation Shapes Patient Experience at Intermountain Health

// By Susan Dubuque // How do you align 34 hospitals, 400 clinics, nearly 5,000 employed physicians and advanced care providers, 68,000 caregivers (employees), and more than one million health plan members? For Intermountain Health, the answer is simple: by focusing everyone’s efforts on a unified mission to help people live the healthiest lives possible.

Orlando Health Builds Connections and Achieves Results Through a Robust Digital Strategy

// By Susan Dubuque // Effectively engaging with patients, physicians, employees, and community members means going beyond traditional communication methods. Orlando Health has embraced this challenge head-on, creating an expansive digital communication strategy that meets people where they are. Discover how this omnichannel strategy drives engagement, builds trust, and delivers measurable impact across all audiences.

DEI in Action: How Top Health Systems Are Overcoming Disparities and Building Inclusive Care Models

The COVID-19 pandemic highlighted health disparities in the U.S., which disproportionately affected vulnerable and underserved communities. This article will present examples of DEI in action through three award-winning entries in the Best Digital Leadership in Health Diversity, Equity, and Inclusion category from the 2023 eHealthcare Leadership Awards.

Bringing Diversity, Equity, and Inclusion to Life in Today’s Healthcare Environment

// By Susan Dubuque // The COVID-19 pandemic highlighted health disparities in the U.S., which disproportionately affected vulnerable and underserved communities. This article will present examples of DEI in action through three award-winning entries in the Best Digital Leadership in Health Diversity, Equity, and Inclusion category from the 2023 eHealthcare Leadership Awards.

2024 eHealthcare Awards Honor Outstanding Digital Healthcare Initiatives

This year marks the 25th anniversary of the eHealthcare Leadership Awards. The winners were announced on November 10 at an awards presentation held during the Healthcare Internet Conference (HCIC). The eHealthcare Leadership Awards recognize outstanding health websites and digital initiatives, highlighting the role of digital communications in achieving healthcare organizations’ business objectives.

2024 eHealthcare Leadership Award Winners Announced

// By Susan Dubuque // This year marks the 25th anniversary of the eHealthcare Leadership Awards. The winners were announced on November 10 at an awards presentation held during the Healthcare Internet Conference (HCIC). The eHealthcare Leadership Awards recognize outstanding health websites and digital initiatives, highlighting the role of digital communications in achieving healthcare organizations’ business objectives.

How Leading Healthcare Organizations Improve Access and Engagement Through Digital Solutions

The term “digital front door” (DFD) first emerged in the mid-2010s and has become a central concept in the healthcare landscape. During the 2023 eHealthcare Leadership Awards, the judges presented 15 awards in the Best Digital Front Door category. Discover how award-winning organizations enhance patient access, engagement, and experience.

Inside Stanford Children’s Innovative Digital Strategy to Enhance Patient Experience

Stanford Medicine Children’s Health award-winning Web Services digital team takes its patient-first philosophy to heart, developing cutting-edge tools and digital solutions for access, convenience, communication, education, and even a little fun along the way. Learn how Stanford Medicine Children’s Health deploys innovative digital technology to enhance patient experience.

Welcoming Patients Through the Digital Front Door

// By Susan Dubuque // The term “digital front door” (DFD) first emerged in the mid-2010s and has become a central concept in the healthcare landscape. During the 2023 eHealthcare Leadership Awards, the judges presented 15 awards in the Best Digital Front Door category. Discover how award-winning organizations enhance patient access, engagement, and experience.

Connected Care: Elevating Patient Experience with Innovative Digital Solutions

// By Susan Dubuque // Stanford Medicine Children’s Health award-winning Web Services digital team takes its patient-first philosophy to heart, developing cutting-edge tools and digital solutions for access, convenience, communication, education, and even a little fun along the way. Learn how Stanford Medicine Children’s Health deploys innovative digital technology to enhance patient experience.

Celebrate Excellence and Innovation in Healthcare at HCIC 2024

HCIC is where leaders in our industry gather to share best practices and reveal what’s next in the ever-changing digital healthcare landscape. Join us in Austin, Texas, November 10-13 for this educational and networking extravaganza. Read on for a snapshot of what’s in store for you if you attend this year’s conference.

HCIC 2024: Transformation in Action

// By Susan Dubuque // HCIC is where leaders in our industry gather to share best practices and reveal what’s next in the ever-changing digital healthcare landscape. Join us in Austin, Texas, November 10-13 for this educational and networking extravaganza. Read on for a snapshot of what’s in store for you if you attend this year’s conference.

From Brand Building to $600 Million Fundraising: How Top Health Systems Master Integrated Marketing

Integrated marketing campaigns are a foundational tool in any healthcare marketing department. They deliver cohesive, impactful messages that resonate with diverse audiences, drive patient engagement, and ultimately improve health outcomes. Discover how award-winning healthcare systems plan and execute successful integrated marketing campaigns to build their brands and support development.

What It Takes to Be Named Among the Best Integrated Marketing Campaigns: Part 1

// By Susan Dubuque // Integrated marketing campaigns are a foundational tool in any healthcare marketing department. They deliver cohesive, impactful messages that resonate with diverse audiences, drive patient engagement, and ultimately improve health outcomes. Discover how award-winning healthcare systems plan and execute successful integrated marketing campaigns to build their brands and support development.

“The Proof Is in the Numbers”: How Hackensack Meridian Health Turned a $90 Million Digital Investment into $1.9 Billion in Revenue

Hackensack Meridian Health continues to lead the way with a framework for digital engagement that enhances the consumer experience and access to care. The health system was awarded the Organizational Commitment Award at the 2023 eHealthcare Leadership Awards. Discover how HMH applies digital technology to deliver patient-centered care.

Discover Award-Winning Digital Strategies to Improve Patient Experience

eHealthcare Leadership Awards provides a valuable opportunity to see what leading healthcare systems across the country do so you can adapt and apply these best practices in your organization. Discover how award-winning healthcare organizations demonstrate best practices in digital strategies to improve the patient experience.

Elevate Your Impact: See Why Hackensack Meridian Health Received Top Honors at the 2023 eHealthcare Leadership Awards

// By Susan Dubuque // Hackensack Meridian Health continues to lead the way with a framework for digital engagement that enhances the consumer experience and access to care. The health system was awarded the Organizational Commitment Award at the 2023 eHealthcare Leadership Awards. Discover how HMH applies digital technology to deliver patient-centered care.

Ignite Excellence: Get an Inside Look at Winning Strategies for Digital Patient Experience

// By Susan Dubuque // eHealthcare Leadership Awards provides a valuable opportunity to see what leading healthcare systems across the country do so you can adapt and apply these best practices in your organization. Discover how award-winning healthcare organizations demonstrate best practices in digital strategies to improve the patient experience.

The 2024 eHealthcare Leadership Awards Are Open—Submit Your Entries Today!

This year marks the silver anniversary of the eHealthcare Leadership Awards. Join us as we celebrate 25 years of industry innovation and honor your accomplishments from the past year. The Call for Entries is officially open! The eHealthcare Leadership Awards recognize outstanding health websites and digital initiatives, highlighting the role of digital communications in achieving Read More

25 Years of Celebrating Excellence: eHealthcare Leadership Awards Are Open

// By Susan Dubuque // This year marks the silver anniversary of the eHealthcare Leadership Awards. Join us as we celebrate 25 years of industry innovation and honor your accomplishments from the past year. The eHealthcare Leadership Awards recognize outstanding health websites and digital initiatives. The Call for Entries is officially open!

Advocate Aurora Health Transforms Healthcare Delivery by Leveraging Consumer-Centric Digital Technology

Advocate Aurora Health’s commitment to the consumer experience at every step in the digital journey has positioned this organization among the best consumer-first healthcare systems in the country. Advocate Aurora Health (now called Advocate Health Care in Illinois and Aurora Health Care in Wisconsin) was one of four health-related organizations to receive the Mark Gothberg Read More

What Does It Take to Be a Winner? Learn Why Advocate Aurora Health Took Home Top Honors at the 2023 eHealthcare Leadership Awards

// By Susan Dubuque // Advocate Aurora Health’s commitment to the consumer experience at every step in the digital journey has positioned this organization among the best consumer-first healthcare systems in the country. Advocate Aurora Health (now called Advocate Health Care in Illinois and Aurora Health Care in Wisconsin) was one of four health-related organizations Read More