eHealthcare Leadership Awards

Tuned In: Award-Winning Podcasts That Connect and Engage

ft image Tuned In_ Award-Winning Podcasts That Connect and Engage

Presented May 6, 2025

Panelists:

  • Bill Klaproth, Director of Marketing and Production, DoctorPodcasting
  • Karen Busse, Director of Continuing Medical Education, Norton Healthcare
  • Jordana Taylor, Marketing Manager, BayCare Health System
  • Kim Marcum, Assistant Vice President, Strategic Communications and Content, Orlando Health
  • Bonnie Ward, Market Director of Marketing and Communications, CommonSpirit Health

Moderator:

  • Susan Dubuque, Contributing Editor, eHealthcare Strategy & Trends and Co-Chair, 2025 eHealthcare Leadership Awards

Here’s a preview of what you’ll learn:

  • The latest trends shaping healthcare podcasting.
  • Orlando Health’s approach to tackling Taboo Topics — those embarrassing questions patients want to know about but are afraid to ask.
  • The way Norton Healthcare uses MedChat to deliver CME credits to providers.
  • How View from the Bed at CommonSpirit Health fosters honest, doctor-free conversations with patients.
  • BayCare HealthChat’s strategy for keeping consumers engaged with timely health and wellness content.

Watch Now  »

The 2025 eHealthcare Leadership Awards Are Now Open

ehla-logo-squared

// By Susan Dubuque // The 2025 eHealthcare Leadership Awards Call for Entries is officially open! Now in their 26th year, the eHealthcare Leadership Awards celebrate excellence in healthcare digital marketing, recognizing standout websites, apps, videos, campaigns, and digital initiatives that drive marketing and business success across the industry. The deadline for entries is June 27, 2025.

Tuned In: Award-Winning Podcasts That Connect and Engage

eHST-webinar-banners-250506-1

Tuesday | May 6, 2025 | 2 p.m. Eastern

Panelists:

  • Bill Klaproth, Director of Marketing and Production, DoctorPodcasting
  • Karen Busse, Director of Continuing Medical Education, Norton Healthcare
  • Jordana Taylor, Marketing Manager, BayCare Health System
  • Kim Marcum, Assistant Vice President, Strategic Communications and Content, Orlando Health
  • Bonnie Ward, Market Director of Marketing and Communications, CommonSpirit Health

Moderator:

  • Susan Dubuque, Contributing Editor, eHealthcare Strategy & Trends and Co-Chair, 2025 eHealthcare Leadership Awards

Here’s a preview of what you’ll learn:

  • The latest trends shaping healthcare podcasting.
  • Orlando Health’s approach to tackling Taboo Topics — those embarrassing questions patients want to know about but are afraid to ask.
  • The way Norton Healthcare uses MedChat to deliver CME credits to providers.
  • How View from the Bed at CommonSpirit Health fosters honest, doctor-free conversations with patients.
  • BayCare HealthChat’s strategy for keeping consumers engaged with timely health and wellness content.

Register Now  »

How The Christ Hospital Health Network Turned Webinars Into a Winning CRM Strategy

Image of a woman with curly hair smiling

In June 2022, The Christ Hospital Health Network launched a new brand promise to deliver “Everything it Takes” to benefit the patient. Nine months later, the digital marketing team executed against that platform with a strategically designed CRM campaign. Learn how this award-winning campaign has become a content marketing showstopper.

Digital Showcase: UCSF’s Digital Campaign Promotes Seizure-Free Life

UCSF logo

// By Susan Dubuque // Approximately 3.4 million people suffer from seizures, yet few healthcare systems commit marketing resources to help patients who are seeking solutions. UCSF Health offers new hope and the possibility of a seizure-free life. Discover the strategic approach, digital tactics, and creative elements that provide life-changing options for patients with epilepsy.

Transforming Healthcare Through Digital Innovation: Lessons from Award-Winning Leaders

ft image Transforming Healthcare Through Digital Innovation

Presented March 11, 2025

Panelists:

  • Mona Baset, Vice President of Digital Services, Intermountain Health
  • Andrew Snyder, Senior Vice President of Marketing and Communications, Orlando Health

Moderator:

  • Susan Dubuque, Contributing Editor, eHealthcare Strategy & Trends and Co-Chair, 2025 eHealthcare Leadership Awards

What you will learn:

  • How to build organizational readiness for digital transformation.
  • Strategies to gain and sustain executive support.
  • A framework for prioritizing digital initiatives.
  • Tactics to enhance engagement through omnichannel communications.
  • Tools that improve staff connection and alignment.
  • Ways to leverage AI & automation.
  • Real-world examples of efficiency and patient impact.
  • Essential KPIs to track and optimize digital strategies.
  • What’s next in healthcare marketing and digital engagement?

Watch Now  »

Inside Orlando Health’s Multichannel Strategy to Engage and Inspire Audiences

Kim Marcum

Effectively engaging with patients, physicians, employees, and community members means going beyond traditional communication methods. Orlando Health has embraced this challenge head-on, creating an expansive digital communication strategy that meets people where they are. Discover how this omnichannel strategy drives engagement, builds trust, and delivers measurable impact across all audiences.

Orlando Health Builds Connections and Achieves Results Through a Robust Digital Strategy

Orlando Health logo

// By Susan Dubuque // Effectively engaging with patients, physicians, employees, and community members means going beyond traditional communication methods. Orlando Health has embraced this challenge head-on, creating an expansive digital communication strategy that meets people where they are. Discover how this omnichannel strategy drives engagement, builds trust, and delivers measurable impact across all audiences.

Bringing Diversity, Equity, and Inclusion to Life in Today’s Healthcare Environment

Susan Dubuque black and white headshot

// By Susan Dubuque // The COVID-19 pandemic highlighted health disparities in the U.S., which disproportionately affected vulnerable and underserved communities. This article will present examples of DEI in action through three award-winning entries in the Best Digital Leadership in Health Diversity, Equity, and Inclusion category from the 2023 eHealthcare Leadership Awards.

2024 eHealthcare Awards Honor Outstanding Digital Healthcare Initiatives

25th annual ehla-logo

This year marks the 25th anniversary of the eHealthcare Leadership Awards. The winners were announced on November 10 at an awards presentation held during the Healthcare Internet Conference (HCIC). The eHealthcare Leadership Awards recognize outstanding health websites and digital initiatives, highlighting the role of digital communications in achieving healthcare organizations’ business objectives.

2024 eHealthcare Leadership Award Winners Announced

black eHLA logo

// By Susan Dubuque // This year marks the 25th anniversary of the eHealthcare Leadership Awards. The winners were announced on November 10 at an awards presentation held during the Healthcare Internet Conference (HCIC). The eHealthcare Leadership Awards recognize outstanding health websites and digital initiatives, highlighting the role of digital communications in achieving healthcare organizations’ business objectives.

Inside Stanford Children’s Innovative Digital Strategy to Enhance Patient Experience

Stanford Medicine Children

Stanford Medicine Children’s Health award-winning Web Services digital team takes its patient-first philosophy to heart, developing cutting-edge tools and digital solutions for access, convenience, communication, education, and even a little fun along the way. Learn how Stanford Medicine Children’s Health deploys innovative digital technology to enhance patient experience.

Welcoming Patients Through the Digital Front Door

Panelist Phase2 MEMBER Webinar

// By Susan Dubuque // The term “digital front door” (DFD) first emerged in the mid-2010s and has become a central concept in the healthcare landscape. During the 2023 eHealthcare Leadership Awards, the judges presented 15 awards in the Best Digital Front Door category. Discover how award-winning organizations enhance patient access, engagement, and experience.

Connected Care: Elevating Patient Experience with Innovative Digital Solutions

Headshot - Kishore-Reddipeta-Stanford

// By Susan Dubuque // Stanford Medicine Children’s Health award-winning Web Services digital team takes its patient-first philosophy to heart, developing cutting-edge tools and digital solutions for access, convenience, communication, education, and even a little fun along the way. Learn how Stanford Medicine Children’s Health deploys innovative digital technology to enhance patient experience.

Celebrate Excellence and Innovation in Healthcare at HCIC 2024

Divis-Kathy-Greystone-2019

HCIC is where leaders in our industry gather to share best practices and reveal what’s next in the ever-changing digital healthcare landscape. Join us in Austin, Texas, November 10-13 for this educational and networking extravaganza. Read on for a snapshot of what’s in store for you if you attend this year’s conference.

HCIC 2024: Transformation in Action

Susan Dubuque black and white headshot

// By Susan Dubuque // HCIC is where leaders in our industry gather to share best practices and reveal what’s next in the ever-changing digital healthcare landscape. Join us in Austin, Texas, November 10-13 for this educational and networking extravaganza. Read on for a snapshot of what’s in store for you if you attend this year’s conference.

From Brand Building to $600 Million Fundraising: How Top Health Systems Master Integrated Marketing

Headshot-James-Lowe-Intermountain

Integrated marketing campaigns are a foundational tool in any healthcare marketing department. They deliver cohesive, impactful messages that resonate with diverse audiences, drive patient engagement, and ultimately improve health outcomes. Discover how award-winning healthcare systems plan and execute successful integrated marketing campaigns to build their brands and support development.

What It Takes to Be Named Among the Best Integrated Marketing Campaigns: Part 1

Jeff Bean headshot

// By Susan Dubuque // Integrated marketing campaigns are a foundational tool in any healthcare marketing department. They deliver cohesive, impactful messages that resonate with diverse audiences, drive patient engagement, and ultimately improve health outcomes. Discover how award-winning healthcare systems plan and execute successful integrated marketing campaigns to build their brands and support development.