Focus On Digital Front Door: How Health Systems Are Closing the Digital Experience Gap
This new report examines how leading hospitals and health systems around the country create digital experiences that work for patients.
Hospital Websites
How to Turn Your Privacy Challenges into Performance Opportunities
// By Jane Weber Brubaker // As budget pressures mount, marketing performance is under a microscope. Here, we take a close-up look at Renown Health’s journey back to visibility and share the broad industry context and how a strong privacy foundation can improve marketing performance and lower customer acquisition cost.
Can You Still Measure What Matters? Rethinking Performance Marketing When Data Is Restricted
Measurement is not as easy as it was when everyone used the same tools to measure marketing performance. With greater constraints and more solutions, how do you choose the right path forward? This Q&A discusses the varied needs of organizations, and how agencies can help them shape the right approach.
Hospital Websites Aren’t Dead, They’re Evolving: Practical Wins & ROI from the Past Year
Presented February 11, 2026
Your Presenters:
- Brad Muncs, CEO, Symetris
- Seth Kaplan, Director of Marketing, Digital and CX, HonorHealth
- Tara Nooteboom, Director of Consumer Digital Strategy, UCI Health
Moderated by:
- Jared Johnson, Host, Healthcare Rap Podcast, and eHealthcare Strategy & Trends Editorial Advisory Board Member
After attending, you’ll be able to:
- Reframe your website strategy from redesign cycles to an ongoing “website-as-a-product” operating model.
- Identify and prioritize high-impact improvements you can ship incrementally (without waiting 12-18 months for a redesign).
- Build a clearer ROI narrative for leadership by connecting web work to outcomes (access, conversion, patient acquisition, efficiency).
- Navigate stakeholder overload with governance approaches that reduce bottlenecks and align teams around measurable goals.
- Leave with examples and language you can use to align marketing, digital, and operational partners when resources are tight.
How Can Ad Agencies Help Health Systems Get the Analytics They Need to Measure Marketing Performance?
// By Jane Weber Brubaker // Measurement is not as easy as it was when everyone used the same tools to measure marketing performance. With greater constraints and more solutions, how do you choose the right path forward? This Q&A discusses the varied needs of organizations, and how agencies can help them shape the right approach.
From Silo to System: Building a Scalable Location Strategy That Improves Findability
Hospital Websites Day 4 Session 2
Thursday | March 12, 2026 | 2:30 p.m. Eastern
Panelists:
- Ben Dillon, CEO, Geonetric
- Mandi Graham, Application Analyst IV, Billings Clinic
- Jeff Giffin, Digital Marketing Liaison, Billings Clinic
Moderated by:
- Therese Lockemy, Founder and CEO, Inner Path Digital, L.L.C
This session will cover:
- Common challenges healthcare organizations face as location content grows and becomes harder to manage
- Key components of an effective location strategy, from auditing and hierarchy to structured content
- How user-focused location profiles can function like microsites within a broader site framework
- Improving search visibility and patient clarity through consistent, well-structured location data
- Building a location foundation that supports future digital initiatives and ongoing expansion
Creating Flexible Hospital Websites That Grow with Your Organization
Hospital Websites Day 4 Session 1
Thursday | March 12, 2026 | 1:00 p.m. Eastern
Panelists:
- Meghan Eddy Crombie, Senior Enterprise Account Executive, Optimizely
- David Sturtz, Senior Vice President of Product, Geonetric
- Julie Lindsay, Digital Strategy Consultant at Hospital Sisters Health System
- Aaron Watkins, AVP, Digital Strategy, NorthBay Health
Moderated by:
- Therese Lockemy, Founder and CEO, Inner Path Digital, L.L.C
You’ll hear perspectives on:
- How health systems evaluate platform needs, prioritize capabilities, and build a business case for change
- How to create a scalable digital foundation that supports ongoing growth and improvement
- Where platforms and implementation partners each play a critical role in achieving long-term value
- How to plan for “what’s next” (including AI, search, and experience optimization) with clear use cases, not buzzwords
Ask Us Anything: AI Search + the Future of Website Content
Hospital Websites Day 3 Session 2
Wednesday | March 11, 2026 | 2:30 p.m. Eastern
Panelists:
- Amanda Todorovich, Cleveland Clinic
- Ahava Leibtag, Aha Media Group
Moderator:
- Lacey Reichwald, Aha Media Group, as moderator
Ask us about:
- How AI search is changing traffic, SEO, and web strategy
- What “AI-ready” content actually looks like — and how to get started
- Whether your content still matters (spoiler: yes)
- What to do now to future-proof your site content for LLMs and chatbots
- The role of E-E-A-T, branding, and trust when users don’t even visit your site
How Content Informs Digital Transformation
Hospital Websites Day 3 Session 1
Wednesday | March 11, 2026 | 1:00 p.m. Eastern
Panelists:
- Heather Linder, VP, Brand and Growth Marketing, OU Health
- Kalee Hildreth, Executive Director of Digital Transformation and Marketing Operations, UChicago Medicine
Moderated by:
- Ahava Leibtag, Founder and CEO, Aha Media Group Digital, L.L.C
You’ll hear about:
- How content operations and governance set you up for AI tools like chatbots and generative search
- What it means to write for AI, not just for SEO — and how to do both
- Why healthcare organizations can’t afford to separate content from brand or digital product strategy
- How smart, structured content connects patient experience, access, and growth
- Why “digital transformation” must also be content transformation — and organizational transformation
Healthcare Websites with a Purpose
Hospital Websites Day 2 Session 1
Tuesday | March 10, 2026 | 1:00 p.m. Eastern
Panelists:
- Cynthia Li, Vice President, Client Partnership, Huge
- Joseph Unger, Senior Manager of Digital Products, Atlantic Health
- Amy Augenstein. Senior Specialist Consumer Experience Platform, Atlantic Health
- TJ Kottenstette, Digital Strategist, The Kids Mental Health Foundation, Nationwide Children’s Hospital
Moderator:
- Susan Dubuque, Contributing Editor, eHealthcare Strategy & Trends and Co-Chair, 2025 eHealthcare Leadership Awards
In this session, you’ll learn:
- How leading organizations define the primary job of a website — and design around that purpose rather than defaulting to a redesign
- When a specialized or campaign-based site makes strategic sense — and when it doesn’t
- The differences (and surprising similarities) between designing for access to care and designing for education, reassurance, and community support
- How to move beyond “reskinning” and instead make meaningful improvements to structure, content, and experience
- Where personalization and AI-driven tools create measurable value — and where they introduce unnecessary complexity
- Which metrics truly influence leadership confidence and digital investment
- How marketing, IT, and agency partners can work together to build purposeful experiences without slowing innovation
The Next Generation of Hospital Websites
Hospital Websites Day 1 Session 1 Keynote
Monday | March 9, 2026 | 2:00 p.m. Eastern
Panelists:
- Adrienne Woods, Vice President, Consumer Engagement, Hackensack Meridian Health
- Jeff Stewart, VP, Strategic Marketing, CHRISTUS Health
- Mona Baset, Vice President, Digital Engagement, Intermountain Health
Moderated by:
- Jane Weber Brubaker, Executive Editor, Plain-English Health Care
What you’ll learn:
- How generative AI and AI Overviews are rewriting the rules of search visibility
- The future of content design: modular, structured, and personalized
- What today’s visitors expect from your site, and how to deliver it
- The growing role of your website in enabling transactions: find care, pay bills, schedule, and more
- Why architecture, governance, and technology decisions matter more than ever
- How to future-proof your site
How UChicago Medicine, Northwell Health, and Modular Feedback Use Agentic AI to Deliver Personalized Patient Experiences
Agentic AI has the potential to help health systems deliver personalized patient experiences that are commonplace in industries like retail and hospitality. Read on to see how leaders from UChicago Medicine, Northwell Health, and Modular Feedback use AI-enabled workflows to reduce friction, improve access, and scale communication.
How 3 Healthcare Leaders Use Agentic AI to Personalize Healthcare
// By Wendy Margolin // Agentic AI has the potential to help health systems deliver personalized patient experiences that are commonplace in industries like retail and hospitality. Read on to see how leaders from UChicago Medicine, Northwell Health, and Modular Feedback use AI-enabled workflows to reduce friction, improve access, and scale communication.
Hackensack Meridian, Intermountain, and UCLA Health Prove Digital Transformation Is About Culture, Not Tools
This year’s Mark Gothberg eHealthcare Organizational Commitment Award winners — Hackensack Meridian Health, Intermountain Health, and UCLA Health — redefine what it means to lead in a digital-first world. Get a closer look at how each of these award-winning organizations brings its mission to life through forward-thinking digital strategies.
Doing More with Less: How Healthcare Marketers Can Win with Privacy-First Strategies and Lean Budgets
Healthcare marketers today operate in a complex environment. While privacy regulations continue to evolve, tech platforms are rapidly changing, and lawsuits remain an ongoing threat. Can privacy management tools enable marketers to ramp up performance? Read on to learn about strategic capabilities that organizations need to stay competitive.
Consumer Behavior in the Age of AI Search: How to Make Your Content Seen and Trusted
A virtual summit for healthcare marketers and digital strategists from eHealthcare Strategy & Trends
Presented December 9, 2025 at 2:30 p.m. Eastern
Panelists:
- Lacey Reichwald, Director of Marketing, Aha Media Group
- Robbie Schneider, Enterprise Social Media Manager/ Content Marketing Leader, Franciscan Health
Moderated by:
- Wendy Margolin, Contributing Writer, Plain-English Health Care
You’ll learn:
- How AI tools are reshaping when, where, and how consumers search for health information
- What drives trust — and what causes patients to question AI-generated answers
- Practical steps to make your organization’s content more visible, verifiable, and patient-friendly in AI search results
- How real hospitals are adapting their content to stay discoverable and relevant as AI becomes the first stop in the care journey
- Attend this session to understand what today’s consumers need — and to see what leading health systems are already doing to meet them there.
The Battle for Healthcare Brand Visibility in the Age of AI-Powered Search
Building search strategies in response to the rise of AI-generated search results can feel like throwing darts at the computer screen. Tried-and-true playbooks marketers use for SEO and SEM are yielding entirely different results. Today, success means being cited and synthesized by AI models, a transformation that demands a strategic reboot.
Beyond Digital: How Three Health Systems Turned Transformation into a Way of Life
// By Susan Dubuque // This year’s Mark Gothberg eHealthcare Organizational Commitment Award winners — Hackensack Meridian Health, Intermountain Health, and UCLA Health — redefine what it means to lead in a digital-first world. Get a closer look at how each of these award-winning organizations brings its mission to life through forward-thinking digital strategies.
Navigating Privacy, Performance, and Budget Pressures in Today’s Healthcare Marketing Landscape
// By Jane Weber Brubaker // Healthcare marketers today operate in a complex environment. While privacy regulations continue to evolve, tech platforms are rapidly changing, and lawsuits remain an ongoing threat. Can privacy management tools enable marketers to ramp up performance? Read on to learn about strategic capabilities that organizations need to stay competitive.
2025 eHealthcare Leadership Awards Honor Outstanding Healthcare Digital Initiatives
Winners of the 2025 eHealthcare Leadership Awards were announced on November 9th at an awards presentation held during the Healthcare Internet Conference. More than 270 organizations were recognized for their outstanding work. Winners of Platinum, Gold, Silver, and Distinction awards represent 18 industry classifications, from hospitals and health systems to pharmaceutical firms.
AI Search Is Rewriting the Content Marketing Rules
// By Devin Healy // Building search strategies in response to the rise of AI-generated search results can feel like throwing darts at the computer screen. Tried-and-true playbooks marketers use for SEO and SEM are yielding entirely different results. Today, success means being cited and synthesized by AI models, a transformation that demands a strategic reboot.
2025 eHealthcare Leadership Award Winners Announced
// By Susan Dubuque // Winners of the 2025 eHealthcare Leadership Awards were announced on November 9th at an awards presentation held during the Healthcare Internet Conference. More than 270 organizations were recognized for their outstanding work. Winners of Platinum, Gold, Silver, and Distinction awards represent 18 industry classifications, from hospitals and health systems to pharmaceutical firms.
How Leading Health Systems Align Strategy, Architecture, and Partnerships to Elevate Digital Experiences
Healthcare digital leaders from Children’s Nebraska, Rochester Regional Health, UCI Health, and industry experts from Reason One and Schema App share practical strategies for navigating AI search, composable architecture, and the evolving patient journey. Discover how leading healthcare organizations are building flexible, future-ready digital experiences that meet patients wherever they are.
Beyond the Website: How Healthcare Organizations Navigate AI Discovery, Composable Tech, and Changing Patient Behavior
// By Therese Lockemy, MBA // Healthcare digital leaders from Children’s Nebraska, Rochester Regional Health, UCI Health, and industry experts from Reason One and Schema App share practical strategies for navigating AI search, composable architecture, and the evolving patient journey. Discover how leading healthcare organizations are building flexible, future-ready digital experiences that meet patients wherever they are.
2025 Healthcare Marketing Compliance Survey
The 2025 Healthcare Marketing Compliance Survey provides marketing leaders a snapshot of the state of tracking and privacy compliance for digital marketing in healthcare.
Complete the survey today, and you’ll receive:
- Early access to the survey results once they are fully compiled
- Valuable, exclusive data about the state of healthcare marketing compliance
- A chance to win a $200 Amazon gift card!