We were intrigued by the first two words of a presentation given by two marketing leaders from Ochsner Health at the 2021 Healthcare Internet Conference (HCIC): Beyond ROI. Healthcare marketers have learned that provable ROI, or return on investment, helps them make the case for increased investment. But what’s beyond that? So much more, it Read More
A Note from the President: I’m pleased to announce that Susan Dubuque will co-chair this year’s eHealthcare Leadership Awards. Susan is cofounder of NDP Agency, a marketing and advertising firm based in Richmond, Virginia, and a nationally recognized expert in behavioral marketing. She literally wrote the book on marketing’s role in health improvement, Gearing Up Read More
When the pandemic hit New York City, Northwell Health became a proving ground for new technology solutions to help mitigate the extreme challenges. Having an agile in-house team capable of creating sophisticated new solutions is “a tremendous muscle for the organization,” says Emily Kagan Trenchard. Northwell Health’s homegrown native app, winner of a platinum award Read More
// By Brian Griffin // Two health systems, one in Florida and one in South Dakota, are at the forefront of using technology to meet the rapidly changing expectations of healthcare consumers. The coronavirus, growing consumerism, and increased competition are contributing to decreased patient loyalty and a heightened need for healthcare organizations to improve the Read More
// By Jane Weber Brubaker // While many health systems struggle to consolidate data that exists in silos, Ochsner Health’s marketing team has succeeded in wrestling its data to the ground. Insights gleaned from the data are revealing opportunities for investment in new strategic growth initiatives. We were intrigued by the first two words of Read More
// By Jane Weber Brubaker // When the pandemic hit New York City, Northwell Health became a proving ground for new technology solutions to help mitigate the extreme challenges. Having an agile in-house team capable of creating sophisticated new solutions is “a tremendous muscle for the organization,” says Emily Kagan Trenchard. Northwell Health’s homegrown native Read More
Learn from the Pros how to Create, Promote, and Distribute Your Podcast for Maximum Reach to Consumer, Peer, and Internal Audiences
Your Presenters:
Ashley Schroeder, Events and Marketing Specialist, Bryan Health
Bill Klaproth, Director of Marketing and Production, DoctorPodcasting by RadioMD
Watch this webinar and you’ll learn:
Show NotesBelow are links to the articles covered in this eHealthcare Monthly Video Update. HCIC 2021 – Live! in Las Vegas How Customer Data Platforms Can Power More Consumer-Driven Opportunities in Healthcare MACH: Making MarTech Modular Artificial Intelligence Can Bring Real Ethical Concerns to Healthcare Creating a Digital-First Approach to Behavioral Healthcare
“Healthcare organizations are increasingly under enormous pressure to offer the best digital tools to their patients,” says Jared Mauskopf, CEO of Medical Web Experts. “But before you set out to develop a healthcare application, you’ll need to make a number of key decisions — not least whether you should opt for a mobile app or Read More
// By Jared Mauskopf // Healthcare organizations are increasingly under enormous pressure to offer the best digital tools to their patients. But before you set out to develop a healthcare application, you’ll need to make a number of key decisions — not least whether you should opt for a mobile app or a web app. Read More
The survey results are in! See how the pandemic has shifted digital priorities and investments.
A new eHealthcare Strategy & Trends webinar for healthcare marketers and digital strategists.
Your Presenter:
Ben Dillon, Chief Strategy Officer, Geonetric
Watch this webinar and you’ll learn:
Show NotesBelow are links to the articles covered in this eHealthcare Monthly Video Update. How Cleveland Clinic Prepped for Google’s Core Web Vitals Algorithm eHealthcare Leadership Awards: Recognizing Excellence in COVID-19 Communications Salinas Valley Memorial Healthcare System’s Internal Communications Strategy Kept Employees Connected During COVID-19 Content Strategies for a Post-Pandemic World Data Is Redefining the Read More
Viva live conferences! When HCIC convenes in Las Vegas in November, it will feel like a long-deferred family reunion. Virtual conferences and video chat have kept us safe and connected during COVID, but there’s nothing like the shared energy of an in-person meeting. This year is the 25th anniversary of HCIC. Launched in 1996 — Read More
// By Jane Weber Brubaker // Viva live conferences! When HCIC convenes in Las Vegas in November, it will feel like a long-deferred family reunion. Virtual conferences and video chat have kept us safe and connected during COVID, but there’s nothing like the shared energy of an in-person meeting. This year is the 25th anniversary Read More
Bon Secours Mercy Health, a 50-hospital health system spanning seven states and Ireland, was in the midst of redefining the patient journey experience when COVID hit. “We’re one of the five largest Catholic healthcare systems in the U.S. — we have thousands of points of care and 60,000 associates. So, as you can imagine, making Read More
“I really hope that in the next 10 years the term ‘digital health’ is retired because all healthcare will be digitally enabled,” says Margo Schneider, senior director of digital strategy at UW Medicine. Schneider, along with Tara Nooteboom, director of strategic and digital growth at Rush System for Health, and Prem Batchu-Green, customer experience designer Read More
Watch this episode of our video update with stories from eHealthcare Strategy & Trends: Health systems use digital tools to connect people with vaccines. Top industry leaders share post-pandemic priorities. Lessons from higher education for digital fundraising in healthcare. How to raise your organization’s social justice profile. And an update on the 2021 eHealthcare Leadership Awards.
Telehealth skyrocketed during the pandemic as a way to keep patients and providers safe when in-person office visits weren’t absolutely necessary. The volume of virtual visits went from hundreds a month to thousands a day practically overnight, but the quality of the experience hasn’t always measured up. How do we make it better? To imagine Read More
The pandemic commandeered most of the marketing resources of healthcare organizations during the past year or so, but in the background, marketing teams have been steadily pushing key initiatives forward, laying the foundation for post-pandemic activities. Adventist HealthCare, an integrated health network based in Gaithersburg, Maryland, moved content from the organization’s WordPress blog into the Read More
// By Althea Fung // Bon Secours Mercy Health, a 50-hospital health system spanning seven states and Ireland, was in the midst of redefining the patient journey experience when COVID hit. “We’re one of the five largest Catholic healthcare systems in the U.S. — we have thousands of points of care and 60,000 associates. So, Read More
// By Jane Weber Brubaker // “I really hope that in the next 10 years the term ‘digital health’ is retired because all healthcare will be digitally enabled,” says Margo Schneider, senior director of digital strategy at UW Medicine. Schneider, with co-panelists Tara Nooteboom, director of strategic and digital growth at Rush System for Health, Read More
// By Jane Weber Brubaker // Telehealth skyrocketed during the pandemic as a way to keep patients and providers safe when in-person office visits weren’t absolutely necessary. The volume of virtual visits went from hundreds a month to thousands a day practically overnight, but the quality of the experience hasn’t always measured up. How do Read More
“According to IDC, data in healthcare is expected to grow at a rate of 36 percent per year through 2025, outranking industries such as manufacturing, media, and financial services,” says Salchin Kalra, vice president of customer success at Infostretch. He says this is no accident. Read on for an excerpt from his new article: Data Read More
// By Jane Weber Brubaker // The pandemic commandeered most of the marketing resources of healthcare organizations during the past year or so, but in the background, marketing teams have been steadily pushing key initiatives forward, laying the foundation for post-pandemic activities. Adventist HealthCare, an integrated health network based in Gaithersburg, Maryland, and North Mississippi Read More
// By Sachin Kalra // According to IDC, data in healthcare is expected to grow at a rate of 36 percent per year through 2025, outranking industries such as manufacturing, media, and financial services. This is no accident. Data has long been a driver of change in the healthcare industry, and its impact has been Read More