Physician Directories

What Drives Success for Today’s Healthcare Digital Teams?

Margo Schneider

As digital teams take on more and more strategic responsibilities, leaders step forward to complement staff they have in place by recruiting additional talent and collaborating closely with strategy, information systems, and clinical operations to help achieve success and establish more rigorous leadership development. Three panelists presented on the digital teams of the future at Read More

The Digital Team of the Future

Pamela Landis

// By Dalal Haldeman, Ph.D. // Leaders from Hackensack Meridian Health, UW Medicine, and RUSH compare notes on what it takes to push digital transformation forward in their organizations. As digital teams take on more and more strategic responsibilities, leaders step forward to complement staff they have in place by recruiting additional talent and collaborating Read More

Call for Entries for the 2023 eHealthcare Leadership Awards Now Open

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// By Susan Dubuque // We’re pleased to announce that the 2023 eHealthcare Leadership Awards Call for Entries is officially open! It’s time to review all the great things you’ve accomplished and prepare to receive the recognition you deserve. Throughout the pandemic, digital tools and tactics saved the day — allowing organizations to maintain productivity by Read More

Build a Better Healthcare Podcast

Build a Better Healthcare Podcast

Learn from the Pros how to Create, Promote, and Distribute Your Podcast for Maximum Reach to Consumer, Peer, and Internal Audiences

Your Presenters:
Ashley Schroeder, Events and Marketing Specialist, Bryan Health
Bill Klaproth, Director of Marketing and Production, DoctorPodcasting by RadioMD

Watch this webinar and you’ll learn:

  • How you can leverage this powerful medium to reach consumer, peer, and internal audiences
  • How to select the best topics for your audience and formulate questions
  • How to measure engagement and success
  • How to promote your healthcare podcast for maximum exposure
  • How Bryan Health uses podcasts to cut through and reach consumers with important health topics and messages.

Watch Now »

eHST Video Update: Episode 4

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Show NotesBelow are links to the articles covered in this eHealthcare Monthly Video Update. HCIC 2021 – Live! in Las Vegas How Customer Data Platforms Can Power More Consumer-Driven Opportunities in Healthcare MACH: Making MarTech Modular Artificial Intelligence Can Bring Real Ethical Concerns to Healthcare Creating a Digital-First Approach to Behavioral Healthcare

The State of Healthcare Digital Marketing in 2021

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The survey results are in! See how the pandemic has shifted digital priorities and investments.

A new eHealthcare Strategy & Trends webinar for healthcare marketers and digital strategists.

Your Presenter:
Ben Dillon, Chief Strategy Officer, Geonetric

Watch this webinar and you’ll learn:

  • How the pandemic shifted priorities and investments
  • Where organizations are investing when it comes to virtual care capabilities
  • What leading organizations are doing differently than others in terms of goal setting, digital marketing tactics, and spending
  • What are the hottest areas for staffing
  • Where healthcare marketers feel most behind — and how that compares to the agency perspective

Watch Now »

eHST Monthly Video Update: Episode 3

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Show NotesBelow are links to the articles covered in this eHealthcare Monthly Video Update. How Cleveland Clinic Prepped for Google’s Core Web Vitals Algorithm eHealthcare Leadership Awards: Recognizing Excellence in COVID-19 Communications Salinas Valley Memorial Healthcare System’s Internal Communications Strategy Kept Employees Connected During COVID-19 Content Strategies for a Post-Pandemic World Data Is Redefining the Read More

eHST Monthly Video Update – June 2021

Watch this episode of our video update with stories from eHealthcare Strategy & Trends: Health systems use digital tools to connect people with vaccines. Top industry leaders share post-pandemic priorities. Lessons from higher education for digital fundraising in healthcare. How to raise your organization’s social justice profile. And an update on the 2021 eHealthcare Leadership Awards.

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Submit Your Entry to the 2021 eHealthcare Leadership Awards!

It’s May, and if you’re part of the digital healthcare marketing community, you know what that means… the Call for Entries for the 2021 eHealthcare Leadership Awards is officially open! What a year it has been. Last year around this time, we were hoping the worst was over and we could begin to get back Read More

eHealthcare Monthly Roundup #1

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Watch the pilot episode of our monthly video roundup of the latest stories from eHealthcare Strategy & Trends. A low-tech inpatient telehealth solution at Boston Children’s Hospital. Marketing lessons from Futurescan. Physician social media ambassadors at Mount Sinai Health System. An interview with the principal transformation consultant for strategy and digital health at Henry Ford Health System. And creating connected digital experiences at Baystate Health and Banner Health.

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2021 Digital Initiatives from 2 Leading Health Systems

Jill McCormick, Christopher Pace, Jared Johnson

How Banner Health and Baystate Health are Creating Quality Digital Experiences for Prospects and Patients

Where can your health care organization focus your efforts in 2021 to improve the digital experience for your prospects and patients to differentiate your brand, drive key business metrics, and win in the marketplace?

To meet the changing needs of healthcare consumers, digital teams at two leading organizations are changing focus – moving beyond mastering discrete channels or platforms and focusing instead on delivering the connected digital experiences that healthcare consumers expect.

Hear from Jill McCormick, Director of Design and Innovation at Baystate Health and Chris Pace, Chief Digital Marketing Officer at Banner Health, as they share the initiatives their organizations are focusing on to create those connected digital experiences for prospects and patients.

Watch now »


2020 eHealthcare Leadership Award Winners

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// By Jane Weber Brubaker // The eHealthcare Leadership Awards honor the very best websites and digital communications from a broad spectrum of healthcare organizations. Winners of the 21st Annual eHealthcare Leadership Awards were announced on November 17 at a special presentation at HCIC@Home, the virtual conference sponsored by Greystone.Net, our partner in presenting the Read More

How BayCare Health System Increases Customer Lifetime Value with a Proactive Strategy for Ratings & Reviews

Ed Rafalski and Annie Haarman

What if you could create a customer engagement program in your urgent care service line that increases customer lifetime value by 22 percent?

Or increase the customer lifetime value of your primary care physician service line by 29 percent?

And what if you could document and prove those results based on a two-year scientific study that ties your customer engagement program’s impact to customer visit history?

That is precisely what BayCare Health System has done.

BayCare Health System has spent the last two years conducting a proactive “Review Requesting Program” in its urgent care and primary care physician service lines and analyzed the effect on clinical visit history and customer lifetime value.

Watch this webinar on demand, and learn from Ed Rafalski, BayCare Health System’s chief strategy and marketing officer how the program was executed and analyzed, and how it improved the health system’s business KPIs and clinical outcomes.

Watch now »

Healthgrades’ Acquisition Creates New, Comprehensive Platform

Rob Draughon, CEO, Healthgrades

On January 7, Healthgrades announced its acquisition of consumer and physician engagement company Evariant. The combined assets of the two high-profile health tech companies create a comprehensive platform that Healthgrades CEO Rob Draughon hopes will be the right solution to meet the needs of the industry at a time of rapid growth and consolidation. “As Read More

Bringing the Amazon Experience to Healthcare

// Sponsored Post //

Free white paper published by Healthgrades

Applying Retail Best Practices to Healthcare Marketing

The age of healthcare consumer experience is here to stay, but understanding what that means and how to translate traditional retail customer experience tactics to healthcare can be confusing. This ebook gives you concrete tips and strategies for bringing that Amazon-like experience to healthcare marketing.

This guide examines how Amazon accomplishes great customer experience management through a mobile first strategy, data-based user experience design, conversion optimization, and personalization then shows you where you can apply these same principles to your own website, provider profiles, and more.

Download your copy today

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