Physician Directories

The State of Healthcare Digital Marketing in 2021

The State of Digital Marketing in Healthcare in 2021 squared

The survey results are in! See how the pandemic has shifted digital priorities and investments.

A new eHealthcare Strategy & Trends webinar for healthcare marketers and digital strategists.

Your Presenter:
Ben Dillon, Chief Strategy Officer, Geonetric

Watch this free webinar and you’ll learn:

  • How the pandemic shifted priorities and investments
  • Where organizations are investing when it comes to virtual care capabilities
  • What leading organizations are doing differently than others in terms of goal setting, digital marketing tactics, and spending
  • What are the hottest areas for staffing
  • Where healthcare marketers feel most behind — and how that compares to the agency perspective

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eHST Monthly Video Update: Episode 3

eHST Video Update, Episode 3 (Thumbnail image)

Show NotesBelow are links to the articles covered in this eHealthcare Monthly Video Update. How Cleveland Clinic Prepped for Google’s Core Web Vitals Algorithm eHealthcare Leadership Awards: Recognizing Excellence in COVID-19 Communications Salinas Valley Memorial Healthcare System’s Internal Communications Strategy Kept Employees Connected During COVID-19 Content Strategies for a Post-Pandemic World Data Is Redefining the Read More

eHST Monthly Video Update – June 2021

Watch this episode of our video update with stories from eHealthcare Strategy & Trends: Health systems use digital tools to connect people with vaccines. Top industry leaders share post-pandemic priorities. Lessons from higher education for digital fundraising in healthcare. How to raise your organization’s social justice profile. And an update on the 2021 eHealthcare Leadership Awards.

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Submit Your Entry to the 2021 eHealthcare Leadership Awards!

It’s May, and if you’re part of the digital healthcare marketing community, you know what that means… the Call for Entries for the 2021 eHealthcare Leadership Awards is officially open! What a year it has been. Last year around this time, we were hoping the worst was over and we could begin to get back Read More

eHealthcare Monthly Roundup #1

eHST - monthly roundup screencapture

Watch the pilot episode of our monthly video roundup of the latest stories from eHealthcare Strategy & Trends. A low-tech inpatient telehealth solution at Boston Children’s Hospital. Marketing lessons from Futurescan. Physician social media ambassadors at Mount Sinai Health System. An interview with the principal transformation consultant for strategy and digital health at Henry Ford Health System. And creating connected digital experiences at Baystate Health and Banner Health.

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2021 Digital Initiatives from 2 Leading Health Systems

Jill McCormick, Christopher Pace, Jared Johnson

How Banner Health and Baystate Health are Creating Quality Digital Experiences for Prospects and Patients

Where can your health care organization focus your efforts in 2021 to improve the digital experience for your prospects and patients to differentiate your brand, drive key business metrics, and win in the marketplace?

To meet the changing needs of healthcare consumers, digital teams at two leading organizations are changing focus – moving beyond mastering discrete channels or platforms and focusing instead on delivering the connected digital experiences that healthcare consumers expect.

Hear from Jill McCormick, Director of Design and Innovation at Baystate Health and Chris Pace, Chief Digital Marketing Officer at Banner Health, as they share the initiatives their organizations are focusing on to create those connected digital experiences for prospects and patients.

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2020 eHealthcare Leadership Award Winners

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// By Jane Weber Brubaker // The eHealthcare Leadership Awards honor the very best websites and digital communications from a broad spectrum of healthcare organizations. Winners of the 21st Annual eHealthcare Leadership Awards were announced on November 17 at a special presentation at HCIC@Home, the virtual conference sponsored by Greystone.Net, our partner in presenting the Read More

How BayCare Health System Increases Customer Lifetime Value with a Proactive Strategy for Ratings & Reviews

Ed Rafalski and Annie Haarman

What if you could create a customer engagement program in your urgent care service line that increases customer lifetime value by 22 percent?

Or increase the customer lifetime value of your primary care physician service line by 29 percent?

And what if you could document and prove those results based on a two-year scientific study that ties your customer engagement program’s impact to customer visit history?

That is precisely what BayCare Health System has done.

BayCare Health System has spent the last two years conducting a proactive “Review Requesting Program” in its urgent care and primary care physician service lines and analyzed the effect on clinical visit history and customer lifetime value.

Watch this webinar on demand, and learn from Ed Rafalski, BayCare Health System’s chief strategy and marketing officer how the program was executed and analyzed, and how it improved the health system’s business KPIs and clinical outcomes.

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Healthgrades’ Acquisition Creates New, Comprehensive Platform

Rob Draughon, CEO, Healthgrades

On January 7, Healthgrades announced its acquisition of consumer and physician engagement company Evariant. The combined assets of the two high-profile health tech companies create a comprehensive platform that Healthgrades CEO Rob Draughon hopes will be the right solution to meet the needs of the industry at a time of rapid growth and consolidation. “As Read More

Bringing the Amazon Experience to Healthcare

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Free white paper published by Healthgrades

Applying Retail Best Practices to Healthcare Marketing

The age of healthcare consumer experience is here to stay, but understanding what that means and how to translate traditional retail customer experience tactics to healthcare can be confusing. This ebook gives you concrete tips and strategies for bringing that Amazon-like experience to healthcare marketing.

This guide examines how Amazon accomplishes great customer experience management through a mobile first strategy, data-based user experience design, conversion optimization, and personalization then shows you where you can apply these same principles to your own website, provider profiles, and more.

Download your copy today

What Goes Into a Well-Designed Healthcare Site?

eHealthcare Leadership Awards

The call for entries for the 2019 eHealthcare Leadership Awards is officially open! Every year around this time, we pick one of our award categories and look back at the prior year’s winners to see what the judges thought they did right — and what they could do even better. In our new story, we Read More

eHealthcare Leadership Awards: It’s Not Just for the Big Guys

Jane Weber Brubaker

// By Jane Weber Brubaker // The call for entries for the 2019 eHealthcare Leadership Awards is officially open! Every year around this time, we pick one of our 17 award categories and look back at the prior year’s winners to see what the judges thought they did right — and what they could do Read More

How Do Healthcare Organizations Go Beyond Minimum Requirements to Make Digital Experiences Welcoming to People of All Abilities?

Ask the Expert with Simon Dermer, Managing Director, eSSENTIAL Accessibility // By Jared Johnson // Healthcare organizations that invest in their patients with disabilities reap significant rewards. They enjoy loyalty and high patient satisfaction from the largest minority group in the world. But doing so requires going beyond the minimum requirements for website accessibility. It Read More

How To Personalize Your Site Without Going Too Far

Melanie Graham

When talking about healthcare provider websites, the word “personalization” will give most people pause. With today’s heightened awareness around patient privacy and HIPAA, how can a healthcare provider effectively personalize a website without going too far? This was a question Main Line Health faced in 2015-2016 when it took on a website redesign project. The Read More

How to Create a Personalized Web Experience Without Getting Creepy

Melanie Graham

// By Melanie Graham // When talking about healthcare provider websites, the word “personalization” will give most people pause. With today’s heightened awareness around patient privacy and HIPAA, how can a healthcare provider effectively personalize a website without going too far? This was a question Main Line Health faced in 2015-2016 when it took on Read More

Hospital Digital Experience Index: Webinar on Demand

Dave Wieneke and Aaron Watkins

Details from the latest study of 15 top-ranked hospitals’ websites — and takeaways you can apply at your organization

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An eHealthcare Strategy & Trends webinar on demand for healthcare marketers and digital strategists

Your Presenters:

  • Dave Wieneke, Healthcare Practice Director, Connective DX
  • Aaron Watkins, Senior Director of Internet Strategy & Digital Content Marketing, Johns Hopkins Medicine

The latest Hospital Digital Experience Index (HDX-15) is out — and it’s chock-full of actionable insights based on detailed benchmarking and analytics.

Get an expert tour of the best digital work happening among leading organizations like Johns Hopkins, Mayo Clinic, Cleveland Clinic, and others.

Dave Wieneke, healthcare practice director at Connective DX and lead developer of the HDX-15 methodology, will highlight the emerging trends and best practices observed across these 15 top websites.

Dave will be joined by special guest Aaron Watkins, senior director of internet strategy and digital content marketing at Johns Hopkins Medicine.

You’ll Learn:

  • How to better connect with and serve your community by reflecting and representing diversity on your website
  • Why this may the the year of the phone, and how you can use digital to support it
  • Where most of your website traffic may be coming from
  • How you can respect the patient journey and personalize the digital experience

Join us on January 23 and get insights from top healthcare organizations that will help you enhance the digital experience for your website visitors.

Watch now »

2018 eHealthcare Leadership Award Winners Announced

// By Jane Weber Brubaker // The eHealthcare Leadership Awards program recognizes the very best websites and digital communications efforts of a wide range of healthcare organizations. This year’s winners were announced November 7 at a special presentation in Scottsdale, Arizona during the Healthcare Internet Conference, produced by Greystone.Net. More than 200 organizations received recognition Read More

Highlights: 2018-19 Best Hospitals and Best Hospital Digital Experience

Connective DX logo

Every August, U.S. News & World Report announces its “Best Hospitals Rankings and Ratings.” The “Honor Roll” is the top of the heap — a list of the 20 best hospitals overall. Inclusion on the Honor Roll is a highly coveted accolade, giving healthcare organizations a year’s worth of well-deserved bragging rights and strong motivation Read More

Online Reputation Management: Boston Children’s Hospital Reaps the Benefits — and It’s Just Getting Started

William Gagnon is senior director, digital at Boston Children’s

// By Jane Weber Brubaker // Boston Children’s Hospital recently received highest honors from U.S. News and World Report as the nation’s number-one children’s hospital for 2018-2019, for the fifth year. “Boston Children’s Hospital tops this year’s Honor Roll and ranks No. 1 in three of the 10 specialties; neurology and neurosurgery, nephrology and orthopedics,” Read More

Customer Experience and Healthcare Consumerism: Are Providers Meeting Customer Expectations?

Matt Gove, chief consumer officer at Piedmont Healthcare

How well are providers meeting the expectations of healthcare consumers? Two recent surveys shed some light on the issue.

Doctor.com surveyed 1,718 patients in 2018 to assess their needs and preferences regarding the customer experience of healthcare.

The latest survey from Kaufman Hall, on the other hand, focuses on consumerism from the provider side, and offers an analysis of where 425 respondents from 200 healthcare organizations rate.

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