Digital Marketing, Communications and Strategy for Healthcare Leaders

Subtopics: Paid Search, Pay-Per-Click (PPC), Display, Interactive, Programmatic Ad Buying, Remarketing, Integrated Marketing, etc.

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eNews Pulse, October 2013

October 1, 2013

WEBSITES/MOBILE APPLICATIONS Concussion Recognition App Now Available for Free. The popular Concussion Recognition & Response app from PAR is available at the Apple App Store and at Google Play for Android devices. New Symptom Checker Identifies Conditions Caused by Drugs. The free personalized symptom checker from eHealthMe compares symptoms with more than 40 million drug Read More

How Do I ‘Easily’ Calculate ROI in Service-Line Marketing?

July 1, 2013

Ask The Expert with Scott McRae Calculating return on investment for a service-line marketing campaign can be elusive and is not for the faint of heart. However, demonstrating that your marketing efforts contribute to your organization’s bottom line communicates the value of your function and benefits your career. Where to begin To demonstrate the calculation Read More

Digital Advertising Subtopics: Paid Search, Pay-Per-Click (PPC), Display, Interactive, Programmatic Ad Buying, Remarketing, Integrated Marketing, etc. Back to main Topics page

eNews Pulse, October 2013

How Do I ‘Easily’ Calculate ROI in Service-Line Marketing?

Digital Advertising

Subtopics: Paid Search, Pay-Per-Click (PPC), Display, Interactive, Programmatic Ad Buying, Remarketing, Integrated Marketing, etc.

Back to main Topics page