// By Jane Weber Brubaker // Are you about to embark on a major overhaul of your health system’s website? A before-and-after user experience survey could help you prove that the investment was worth every penny. Or did you just launch your new website and you’re itching to find out how site visitors like it, Read More
Eskenazi Health in Indianapolis, Indiana is one of the largest safety net health systems in the U.S., providing care to nearly a million outpatient visitors a year. Some of its 38 multispecialty clinics were experiencing no-show rates for office visits of up to 40 percent. “One of our clinics, which you would think would have a Read More
// By Jane Weber Brubaker // According to Pew Research, “young adults, Hispanics, renters and the poor (as defined by the U.S. Census Bureau’s poverty thresholds) are all far more likely to be cell-only.” So if you’re a safety net hospital like Eskenazi Health in Indianapolis, Indiana, it makes sense to reach out to patients Read More
// By Jane Weber Brubaker // What happens to patients with chronic diseases between office visits? What if their vital signs need to be checked more often than every few months? As health systems shift to population health management, staying connected with high-risk patients is one way to prevent conditions from escalating. Many healthcare organizations, Read More
As hospitals and health organizations move toward population health and engage in value-based contracting, managing patients with chronic diseases effectively and efficiently has risen to the top of the agenda. “It would be great if the patient is giving you information every day in a way that helps drive workflow around urgency and kicking out Read More
// Ask the Expert, with Caty Wolf // Caty Wolf is Manager of Marketing Communications at WellSpan Health, an integrated health system in central Pennsylvania. She is responsible for CRM and marketing automation, and works with LionShare’s business intelligence and CRM platform, DIATA®. WellSpan is using marketing automation to acquire and activate consumers on its Read More
// By Jane Weber Brubaker // In June, Aurora Health Care in Wisconsin announced its investment in StartUp Health, a global entrepreneurship development company. “Aurora Health Care is taking a lead investor role in StartUp Health to help expedite the review and adoption of innovations designed to transform the delivery of care,” says Rick Klein, Executive Read More
One way to accelerate consumer-facing digital technologies in established health care organizations is to carve out a dedicated team focused on innovation. “When Massachusetts General Hospital formed the Healthcare Transformation Lab, a startup group within the 200-year-old institution, the organization made technology in healthcare delivery a priority,” says Shawn Gross, Chief Digital Strategist and Health Read More
Mass General’s Healthcare Innovation Lab and White Rhino’s Addictive Health Lab explore consumer-centric apps and technologies with the goal of delivering a higher level of personalized service, satisfaction and a better overall patient experience. // By Shawn Gross // “As patients behave more like consumers, healthcare organizations need to deliver a higher level of personalized Read More
Robert Wood Johnson University Hospital and the National Institutes of Health adopt Connexient’s wayfinding solution for patient and employee apps. // By Jane Weber Brubaker // “Would you tell me which way I ought to go from here?” asked Alice of the Cheshire Cat. “That depends a good deal on where you want to get Read More
The results of an Economist Intelligence Unit survey, commissioned by Marketo, indicate that 99% of marketers plan to invest in marketing technologies in the next year. Here are other key findings: Impact on Revenue Of the B2C marketers surveyed, more than half (55%) feel that their marketing departments are regarded as little more than a Read More