// By Susan Dubuque // For more than two decades, the eHealthcare Leadership Awards have showcased creativity and innovation in digital communications that support healthcare organizations’ marketing and business goals, and enhance patient and consumer experiences. I am honored to serve as co-chair for this year’s eHealthcare Leadership Awards. In preparing for this role, I Read More
The coronavirus, growing consumerism, and increased competition are contributing to decreased patient loyalty and a heightened need for healthcare organizations to improve the patient experience through digital transformation. “The latest market research shows there’s been a sharp drop in loyalty over the past few years, especially during the pandemic,” says Ben Dillon, chief strategy officer Read More
Spring is here, and it’s time to turn your attention to the 2022 eHealthcare Leadership Awards. We’re pleased to announce that this year’s Call for Entries is officially open! In addition to affecting our overall lives in innumerable ways, the pandemic has certainly presented us with many challenges as healthcare marketers. Budgets were slashed due Read More
A Note from the President: I’m pleased to announce that Susan Dubuque will co-chair this year’s eHealthcare Leadership Awards. Susan is cofounder of NDP Agency, a marketing and advertising firm based in Richmond, Virginia, and a nationally recognized expert in behavioral marketing. She literally wrote the book on marketing’s role in health improvement, Gearing Up Read More
When the pandemic hit New York City, Northwell Health became a proving ground for new technology solutions to help mitigate the extreme challenges. Having an agile in-house team capable of creating sophisticated new solutions is “a tremendous muscle for the organization,” says Emily Kagan Trenchard. Northwell Health’s homegrown native app, winner of a platinum award Read More
// By Brian Griffin // Two health systems, one in Florida and one in South Dakota, are at the forefront of using technology to meet the rapidly changing expectations of healthcare consumers. The coronavirus, growing consumerism, and increased competition are contributing to decreased patient loyalty and a heightened need for healthcare organizations to improve the Read More
// By Jane Weber Brubaker // When the pandemic hit New York City, Northwell Health became a proving ground for new technology solutions to help mitigate the extreme challenges. Having an agile in-house team capable of creating sophisticated new solutions is “a tremendous muscle for the organization,” says Emily Kagan Trenchard. Northwell Health’s homegrown native Read More
The COVID-19 pandemic and the rapidly changing competitive environment are making the consumer and patient digital experience a higher priority for healthcare marketers than ever before. This webinar will provide important insights and tips you need to be ready to play a key role in improving your digital front door.
A new eHealthcare Strategy & Trends webinar for healthcare marketers and digital strategists.
Panelists:
Watch this webinar and you’ll learn:
Show NotesBelow are links to the articles covered in this eHealthcare Monthly Video Update. HCIC 2021 – Live! in Las Vegas How Customer Data Platforms Can Power More Consumer-Driven Opportunities in Healthcare MACH: Making MarTech Modular Artificial Intelligence Can Bring Real Ethical Concerns to Healthcare Creating a Digital-First Approach to Behavioral Healthcare
“Healthcare organizations are increasingly under enormous pressure to offer the best digital tools to their patients,” says Jared Mauskopf, CEO of Medical Web Experts. “But before you set out to develop a healthcare application, you’ll need to make a number of key decisions — not least whether you should opt for a mobile app or Read More
// By Jared Mauskopf // Healthcare organizations are increasingly under enormous pressure to offer the best digital tools to their patients. But before you set out to develop a healthcare application, you’ll need to make a number of key decisions — not least whether you should opt for a mobile app or a web app. Read More
Show NotesBelow are links to the articles covered in this eHealthcare Monthly Video Update. How Cleveland Clinic Prepped for Google’s Core Web Vitals Algorithm eHealthcare Leadership Awards: Recognizing Excellence in COVID-19 Communications Salinas Valley Memorial Healthcare System’s Internal Communications Strategy Kept Employees Connected During COVID-19 Content Strategies for a Post-Pandemic World Data Is Redefining the Read More
Viva live conferences! When HCIC convenes in Las Vegas in November, it will feel like a long-deferred family reunion. Virtual conferences and video chat have kept us safe and connected during COVID, but there’s nothing like the shared energy of an in-person meeting. This year is the 25th anniversary of HCIC. Launched in 1996 — Read More
The COVID-19 pandemic has negatively affected many people’s mental health. A Kaiser Family Foundation Health Tracking Poll from July 2020 found that many adults reported difficulty sleeping or eating, increases in alcohol consumption or substance use, and worsening chronic conditions, due to worry and stress over the coronavirus. But the stay-at-home orders made seeking in-person Read More
// By Jane Weber Brubaker // Viva live conferences! When HCIC convenes in Las Vegas in November, it will feel like a long-deferred family reunion. Virtual conferences and video chat have kept us safe and connected during COVID, but there’s nothing like the shared energy of an in-person meeting. This year is the 25th anniversary Read More
// By Althea Fung // The COVID-19 pandemic has negatively affected many people’s mental health. A Kaiser Family Foundation Health Tracking Poll from July 2020 found that many adults reported difficulty sleeping or eating, increases in alcohol consumption or substance use, and worsening chronic conditions, due to worry and stress over the coronavirus. But the Read More
Even as healthcare organizations build out their marketing stacks to better reach, engage, and serve patients and prospective patients, health technology companies are building stacks of their own, for some of the same reasons — to help their clients improve patient access and convenience. NextGen Healthcare was named by KLAS in 2021 as the top Read More
Bon Secours Mercy Health, a 50-hospital health system spanning seven states and Ireland, was in the midst of redefining the patient journey experience when COVID hit. “We’re one of the five largest Catholic healthcare systems in the U.S. — we have thousands of points of care and 60,000 associates. So, as you can imagine, making Read More
Discover how ProMedica uses customer feedback and a digital-first approach to consumers to achieve stellar results across more than 400 facilities in 28 states.
A Strategic Health Care Marketing webinar for marketers, communicators, and strategists at hospitals, health systems, and physician groups
Wednesday | July 21, 2021 | 2:00 P.M. Eastern
Your Presenters:
Join us on July 21 to learn how to harness the power of digital to deliver a more retail-like experience in a changing environment. You’ll see real-world examples and learn best practices from health care leaders and industry disruptors.
“I really hope that in the next 10 years the term ‘digital health’ is retired because all healthcare will be digitally enabled,” says Margo Schneider, senior director of digital strategy at UW Medicine. Schneider, along with Tara Nooteboom, director of strategic and digital growth at Rush System for Health, and Prem Batchu-Green, customer experience designer Read More
Watch this episode of our video update with stories from eHealthcare Strategy & Trends: Health systems use digital tools to connect people with vaccines. Top industry leaders share post-pandemic priorities. Lessons from higher education for digital fundraising in healthcare. How to raise your organization’s social justice profile. And an update on the 2021 eHealthcare Leadership Awards.
Telehealth skyrocketed during the pandemic as a way to keep patients and providers safe when in-person office visits weren’t absolutely necessary. The volume of virtual visits went from hundreds a month to thousands a day practically overnight, but the quality of the experience hasn’t always measured up. How do we make it better? To imagine Read More
With the rush to get Americans vaccinated, organizations struggled to find the best way to contact patients to coordinate vaccine appointments, especially when demand exceeded supply. Adnan Iqbal, CEO of Luma Health, a San Francisco-based patient engagement platform, found many clients wanted to use the platform to get patients signed up at the appropriate time. Read More
// By Jane Weber Brubaker // Even as healthcare organizations build out their marketing stacks to better reach, engage, and serve patients and prospective patients, health technology companies are building stacks of their own, for some of the same reasons — to help their clients improve patient access and convenience. NextGen Healthcare was named by Read More
// By Althea Fung // Bon Secours Mercy Health, a 50-hospital health system spanning seven states and Ireland, was in the midst of redefining the patient journey experience when COVID hit. “We’re one of the five largest Catholic healthcare systems in the U.S. — we have thousands of points of care and 60,000 associates. So, Read More