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The 2025 eHealthcare Leadership Awards Are Now Open

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// By Susan Dubuque // The 2025 eHealthcare Leadership Awards Call for Entries is officially open! Now in their 26th year, the eHealthcare Leadership Awards celebrate excellence in healthcare digital marketing, recognizing standout websites, apps, videos, campaigns, and digital initiatives that drive marketing and business success across the industry. The deadline for entries is June 27, 2025.

How The Christ Hospital Health Network Turned Webinars Into a Winning CRM Strategy

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In June 2022, The Christ Hospital Health Network launched a new brand promise to deliver “Everything it Takes” to benefit the patient. Nine months later, the digital marketing team executed against that platform with a strategically designed CRM campaign. Learn how this award-winning campaign has become a content marketing showstopper.

Digital Showcase: UCSF’s Digital Campaign Promotes Seizure-Free Life

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// By Susan Dubuque // Approximately 3.4 million people suffer from seizures, yet few healthcare systems commit marketing resources to help patients who are seeking solutions. UCSF Health offers new hope and the possibility of a seizure-free life. Discover the strategic approach, digital tactics, and creative elements that provide life-changing options for patients with epilepsy.

9 Strategies for healthcare reputation management

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A free white paper, published by Birdeye

In this guide, you’ll learn:

  • Connect with patients on the most effective channels
  • Leverage online reviews to build trust and attract new patients
  • Position your practice as a top choice with Google Seller Ratings
  • Turn insights into actionable strategies to delight patients

Download Now  »

How Influencers Can Supercharge Your Marketing Campaign

Erin Killion

Short-form video content shared by influencers on TikTok, Instagram, and YouTube reshapes how people consume health and wellness information, especially among younger generations. Influencer marketing taps into this growing trend. Read on for tips on how to get started with influencer marketing and how to plan and implement a successful campaign.

10 Topics Your Experts Can Weigh in on Using Social Media

Melissa Sher

Many years ago, I worked for HuffPost. One of the most popular articles published answered a simple reader question: How germy are lemon garnishes that restaurants put in drinks? It’s probably not a surprise that this story went uber-viral. Read on for topic ideas that may inspire your next social media post.

Leveraging the Power of Social Media Influencers

Katie Steeb

// By Wendy Margolin // Short-form video content shared by influencers on TikTok, Instagram, and YouTube reshapes how people consume health and wellness information, especially among younger generations. Influencer marketing taps into this growing trend. Read on for tips on how to get started with influencer marketing and how to plan and implement a successful campaign.

How Mount Sinai’s CEO Uses Social Media to Elevate Healthcare Leadership

Chloe Politis

Executives increasingly are expected to engage with their industry, employees, and the public through social media. Mount Sinai Health System uses LinkedIn to position its CEO as a personable leader in the healthcare space. Read on to learn strategies to grow the online influence of your leaders and elevate your organization’s reputation.

10 Outstanding Hospital Social Media Posts that Educate, Engage, and Inspire

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This past September, Healthline and YouGov asked Americans where they got their health information in the past year. Fifty-two percent of respondents said they use social media. Read on for inspiration from hospitals around the country that post regular content in a variety of formats helping make social media a little healthier.

When Healthcare Privacy and Marketing Performance Collide: Overcoming a 70% Cost Per Lead Spike

Ft image When Healthcare Privacy and Marketing Performance Collide

A free white paper, published by Freshpaint

Download this eBook to learn how to stay compliant while keeping marketing effective. Discover strategies to optimize your ad spend, reduce inefficiencies, and regain visibility without compromising privacy.

What You’ll Learn:

  • Key healthcare privacy regulations and their impact on marketing
  • The value of digital advertising to reach patients and control costs
  • How platforms like Google and Facebook use data to improve performance
  • Safe ways to restore data flow while maintaining compliance
  • Real-world case studies of success

Download Now  »

Memorial Hermann “Moments” Campaign Shares Powerful First-Person Stories of Healing

Memorial Hermann logo

Kel’s deeply personal story is told entirely in the first person. So is Sarah’s story, chronicling her risky surgery to remove a mass of abnormal blood vessels. Their stories are featured in Memorial Hermann’s “Moments” campaign. Explore how this campaign showcases transformative experiences taking place at Memorial Hermann through in-depth, first-person storytelling.

Social CEO: How Mount Sinai Elevates Executive Thought Leadership on LinkedIn

Mount Sinai Health System logo

// By Althea Fung // Executives increasingly are expected to engage with their industry, employees, and the public through social media. Mount Sinai Health System uses LinkedIn to position its CEO as a personable leader in the healthcare space. Read on to learn strategies to grow the online influence of your leaders and elevate your organization’s reputation.

Helping Your Healthcare Providers Thrive on Social Media

Melissa Sher

// By Melissa Sher // This past September, Healthline and YouGov asked Americans where they got their health information in the past year. Fifty-two percent of respondents said they use social media. Read on for inspiration from hospitals around the country that post regular content in a variety of formats helping make social media a little healthier.

Moments That Shape Us: The Power of First-Person Storytelling

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// By Melissa Sher // Kel’s deeply personal story is told entirely in the first person. So is Sarah’s story, chronicling her risky surgery to remove a mass of abnormal blood vessels. Their stories are featured in Memorial Hermann’s “Moments” campaign. Explore how this campaign showcases transformative experiences taking place at Memorial Hermann through in-depth, first-person storytelling.

Turning Ordinary Moments Into Extraordinary Content on Social Media

Melissa Sher

// By Melissa Sher // In her newsletter about social media, writer Rachel Karten shared advice from Dan Titmuss, a marketing expert who helps arts organizations connect with audiences: “Your brand’s ordinary is your audience’s extraordinary.” Keep reading for behind-the-scenes or day-in-the-life examples from other hospitals. They may inspire you to share something extraordinary about your hospital.

Content that Connects: Strategies for Reaching and Engaging Your Audiences

ft image Content that Connects_ Strategies for Reaching and Engaging Your Audiences

Presented January 30, 2025

Panelists:

  • Emilie Ansel, CEO, Private Health News
  • Julie Williams, Regional Marketing Manager, Trinity Health of New England
  • Diana Jones, CEO, Petrastella Communications Marketing Strategy & Planning for Walmart Health & Wellness

What You Will Learn:

  • How to define and prioritize target audiences for your content marketing efforts
  • Effective methods for developing audience personas
  • Balancing personalization with scalability in campaigns
  • The most engaging types of content for specific audience segments
  • When to pivot to ensure your content remains relevant in rapidly changing markets?
  • Tools and platforms for analyzing audience behavior and preferences
  • How to tailor content for different stages of the buyer’s journey
  • Trends shaping the future of targeted content marketing

Watch Now  »

The Power of Patient Stories: 10 Videos That Make Healthcare Feel More Human

Corewell Health logo

// By Melissa Sher // Patient stories are the best way to remind audiences that at the heart of healthcare are people. We’ve selected 10 powerful stories from the past year that may inspire you when it comes to creating your next video. Explore our selections and the storytelling moments that make these videos stand out.

Inside Orlando Health’s Multichannel Strategy to Engage and Inspire Audiences

Kim Marcum

Effectively engaging with patients, physicians, employees, and community members means going beyond traditional communication methods. Orlando Health has embraced this challenge head-on, creating an expansive digital communication strategy that meets people where they are. Discover how this omnichannel strategy drives engagement, builds trust, and delivers measurable impact across all audiences.

25 Inspiring Hospital Instagram Posts that Showcase Healthcare Excellence

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Those who work in social media for a hospital or large healthcare institution may feel choice overload regularly. The task of choosing what to highlight and how to highlight it can feel overwhelming. Here, we highlight 25 Instagram posts from your colleagues at hospitals across the country that stand out.

Orlando Health Builds Connections and Achieves Results Through a Robust Digital Strategy

Orlando Health logo

// By Susan Dubuque // Effectively engaging with patients, physicians, employees, and community members means going beyond traditional communication methods. Orlando Health has embraced this challenge head-on, creating an expansive digital communication strategy that meets people where they are. Discover how this omnichannel strategy drives engagement, builds trust, and delivers measurable impact across all audiences.

25 Instagram Posts to Spark Social Media Creativity in 2025

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// By Melissa Sher // ​​Those who work in social media for a hospital or large healthcare institution may feel choice overload regularly. The task of choosing what to highlight and how to highlight it can feel overwhelming. Here, we highlight 25 Instagram posts from your colleagues at hospitals across the country that stand out.

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