Jane Weber Brubaker, Editor of eHealthcare Strategy & Trends

Mayo Clinic and Cleveland Clinic: Two Award-Winning Websites

Mayo Clinic and Cleveland Clinic are ranked #1 and #2 in the country respectively by U.S. News & World Report. But that doesn’t automatically mean that their websites will live up to their stellar clinical reputations. But they did, according to the 2016 eHealthcare Leadership Awards judges. These institutions were the only two to garner Read More

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Jane Weber Brubaker, Editor of eHealthcare Strategy & Trends

eHealthcare Leadership Awards: A Closeup Look at Two Platinum Winners

// By Jane Weber Brubaker // Mayo Clinic and Cleveland Clinic are ranked #1 and #2 in the country respectively by U.S. News & World Report. But that doesn’t automatically mean that their websites will live up to their stellar clinical reputations. But they did, according to the 2016 eHealthcare Leadership Awards judges. These institutions Read More

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Mayo Clinic Shares Healthcare Social Media Best Practices

“Dr. Will and Dr. Charlie Mayo were our first social networkers,” says Lee Aase, Director of Mayo Clinic Social Media Network. “They really believed that to do the best care for patients, they needed to learn from others, and they felt an obligation to share what they were learning in their practice.” The Mayo Clinic Social Media Read More

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Mayo Clinic’s Commitment to Sharing Best Practices Extends to Social Media

// By Jane Weber Brubaker // The time change between China and the U.S. made it relatively easy to connect with Lee Aase, Director of Mayo Clinic Social Media Network; it was Wednesday evening on the East Coast, and Thursday morning in Beijing—12 hours apart. Aase was on a two-week trip to China in June, Read More

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LinkedIn: It’s Not Just For Recruiting Anymore; 4 Health Systems Reveal Their Strategies

You never know which posts are going to get people’s attention on LinkedIn. Michael Yoder, Social Media Consultant at Spectrum Health was pleasantly surprised by the results of this post: The post generated 14,000 impressions and 300 clicks. Many hospitals effectively use LinkedIn as an extension of their efforts to recruit in-demand health care professionals—and Read More

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LinkedIn: 4 Hospitals, 4 Unique Strategies

By Spencer Hunt What’s the best strategy for hospitals using LinkedIn? Consider these two examples. The updates Vanderbilt University Medical Center posts on its LinkedIn page frequently congratulate doctors on their awards and promotions. Advances in malaria and scoliosis research are celebrated, and job openings at the Nashville hospital—particularly for nurses—are featured. Almost 500 miles Read More

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Creating Your Own Newsroom: Brand Journalism Offers New Strategy for Hospitals

by Sheryl S. Jackson How does a healthcare marketer cut through the noise of all of the advertising and promotional messages directed at consumers today? Obviously, the answer involves sending the message through the right media at the right target, but some health systems are adding a new tool to the marketing mix—brand journalism. “This Read More

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How Should We Align Our Hospital Strategy With Generational Shifts and Values?

Ask The Expert with Ted Balowski With the healthcare Web environment rapidly changing, new technologies are constantly emerging and are being adopted in varying degrees by demographic target groups. Now, four generations have unprecedented access to healthcare information and the providers that deliver it. According to a 2013 survey by Econsultancy, four in 10 global Read More

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The Digital Future of Physician Relations

by Lyle Green and Dan Dunlop In May 2013, a group of physician relations profes­sionals and thought leaders gathered in Houston to develop a vision for the future of physician relations. Recognizing the growing adoption of digital media by medical profes­sionals, the assembled experts sought to define the future role of the physician relations specialist Read More

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Getting the Most out of LinkedIn and Facebook for Recruitment

by Carolyn Carter Within the year, the Affordable Care Act will add an es­timated 32 million individuals to health insurance rolls – creating new de­mand for healthcare services and, many experts believe, a critical shortage of physicians, nurses, and other healthcare workers. In this new healthcare landscape, hiring (and retaining) the right people will be Read More

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