How many of your hospital’s physicians are active on social media? Most hospital marketing teams don’t know the answer, but they should, says Lee Aase, director of the Mayo Clinic Social Media Network. Aase says that hospital physicians who engage in social media can impact reputation scores that account for about 25 percent of a Read More
// By Marcia Simon, APR // How many of your hospital’s physicians are active on social media? Most hospital marketing teams don’t know the answer, but they should, says Lee Aase, director of the Mayo Clinic Social Media Network. Aase says that hospital physicians who engage in social media can impact reputation scores that account Read More
Throughout the growth of healthcare social media, Mayo Clinic has always been at the forefront of the movement. In 2010, Mayo founded its Mayo Clinic Social Media Network (MCSMN) “to improve health globally by enhancing the use of social networking tools.” MCSMN now serves as a professional network for people looking to improve healthcare using Read More
// By Melanie Graham // In 2018, it doesn’t take much to convince healthcare leaders of the importance and impact social media has on an organization’s brand and reputation. And although it seems like the norm in today’s healthcare media landscape, it wasn’t always the case — any veteran healthcare marketer can attest that this Read More
// By Jane Weber Brubaker // As healthcare organizations grow in digital marketing sophistication, they raise the bar for others, creating powerful multichannel campaigns that drive measurable results. Three organizations achieved top honors in the category of Best Marketing Campaign in the 2017 eHealthcare Leadership Awards, winning Platinum Awards. This category gives organizations the opportunity Read More
With a very different audience and focus from its social media brethren, LinkedIn has always been a unique challenge for healthcare marketers. But with half a billion users (as of April 2017), LinkedIn is not a space to ignore. Putting resources behind this channel may not be easy, but it’s worth the effort to reach Read More
// By Melanie Graham // With a very different audience and focus from its social media brethren, LinkedIn has always been a unique challenge for healthcare marketers. But with half a billion users (as of April 2017), LinkedIn is not a space to ignore. Putting resources behind this channel may not be easy, but it’s Read More
Mayo Clinic and Cleveland Clinic are ranked #1 and #2 in the country respectively by U.S. News & World Report. But that doesn’t automatically mean that their websites will live up to their stellar clinical reputations. But they did, according to the 2016 eHealthcare Leadership Awards judges. These institutions were the only two to garner Read More
// By Jane Weber Brubaker // Mayo Clinic and Cleveland Clinic are ranked #1 and #2 in the country respectively by U.S. News & World Report. But that doesn’t automatically mean that their websites will live up to their stellar clinical reputations. But they did, according to the 2016 eHealthcare Leadership Awards judges. These institutions Read More
“Dr. Will and Dr. Charlie Mayo were our first social networkers,” says Lee Aase, Director of Mayo Clinic Social Media Network. “They really believed that to do the best care for patients, they needed to learn from others, and they felt an obligation to share what they were learning in their practice.” The Mayo Clinic Social Media Read More
// By Jane Weber Brubaker // The time change between China and the U.S. made it relatively easy to connect with Lee Aase, Director of Mayo Clinic Social Media Network; it was Wednesday evening on the East Coast, and Thursday morning in Beijing—12 hours apart. Aase was on a two-week trip to China in June, Read More
You never know which posts are going to get people’s attention on LinkedIn. Michael Yoder, Social Media Consultant at Spectrum Health was pleasantly surprised by the results of this post: The post generated 14,000 impressions and 300 clicks. Many hospitals effectively use LinkedIn as an extension of their efforts to recruit in-demand health care professionals—and Read More
By Spencer Hunt What’s the best strategy for hospitals using LinkedIn? Consider these two examples. The updates Vanderbilt University Medical Center posts on its LinkedIn page frequently congratulate doctors on their awards and promotions. Advances in malaria and scoliosis research are celebrated, and job openings at the Nashville hospital—particularly for nurses—are featured. Almost 500 miles Read More
by Sheryl S. Jackson How does a healthcare marketer cut through the noise of all of the advertising and promotional messages directed at consumers today? Obviously, the answer involves sending the message through the right media at the right target, but some health systems are adding a new tool to the marketing mix—brand journalism. “This Read More
Ask The Expert with Ted Balowski With the healthcare Web environment rapidly changing, new technologies are constantly emerging and are being adopted in varying degrees by demographic target groups. Now, four generations have unprecedented access to healthcare information and the providers that deliver it. According to a 2013 survey by Econsultancy, four in 10 global Read More
// By Lyle Green and Dan Dunlop // In May 2013, a group of physician relations professionals and thought leaders gathered in Houston to develop a vision for the future of physician relations. Recognizing the growing adoption of digital media by medical professionals, the assembled experts sought to define the future role of the physician Read More
by Carolyn Carter Within the year, the Affordable Care Act will add an estimated 32 million individuals to health insurance rolls – creating new demand for healthcare services and, many experts believe, a critical shortage of physicians, nurses, and other healthcare workers. In this new healthcare landscape, hiring (and retaining) the right people will be Read More