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Technology and Patient Care

Conversa Health’s Clinical Response Marketing Concept Recognizes that Clinicians Need Marketers for Patient Communications to be Effective

June 3, 2015
Jane Weber Brubaker, Editor of eHealthcare Strategy & Trends

Wanted: Clinical Response Marketer. “This individual should have a strong grasp of consumer-friendly communications, be proficient in digital media including social media, and have the ability to lead the testing of different data collection and messaging approaches to find those that are most effective.” This is an excerpt from an actual job description posted by Read More

The Emergence of “Clinical Response Marketing”

June 2, 2015
Conversa Health Logo - eHealthcare Strategy & Trends

Seasoned tech entrepreneurs Dr. Philip Marshall and West Shell III founded Conversa Health, headquartered in San Francisco, in 2013. Conversa’s platform delivers automated digital checkups, helping physicians manage relationships with patients between office visits. A Shared Vision Early in 2014, Marshall and Shell met with Dr. Danny Sands, a leading figure in patient engagement, to Read More

“Patients Are the Most Underutilized Resource in Healthcare”—Patient Engagement Leaders Address the Current Challenges and the Road Ahead at HIMSS15 Symposium

May 27, 2015

eHealthcare Pulse The HIMSS15 Patient Engagement Symposium, one of 10 all-day pre-conference sessions, featured an impressive—and passionate—lineup of leaders representing government, providers, technology innovators, patients, and caregivers. #givememydamndata The central theme of the symposium, stressed throughout the day, was that patients need access to their clinical records to actively participate in their own care. But Read More

Patient-Controlled EHRs: A Balancing Act between Privacy and Patient Safety

March 20, 2015

The cornerstones of healthcare transformation are patient engagement and coordinated care, facilitated by electronic health records (EHRs) that offer a comprehensive and shared view of patients. But who controls the information contained in EHRs—patients or providers? Patient privacy advocates believe patients should have control over who can access their EHRs, using the principles of Fair Read More

What Can Healthcare Marketers Do To Make Patient Portals More Compelling?

March 17, 2015
Shawn Gross, Chief Digital Strategist at White Rhino

Ask the Expert with Shawn Gross PwC’s healthcare group recently commented, “As patients behave more like consumers, healthcare organizations need to deliver a higher level of personalized service, satisfaction and overall experience—or risk losing business to the competition.” If you’re a healthcare marketer driven to deliver the best possible patient experience, wouldn’t you love to Read More

Share Clinical Notes With Patients or Else

March 4, 2015

Patient engagement is the Holy Grail of healthcare. The theory is if patients take an active role in managing and maintaining their health, they will reap the benefits, staying healthier, spending less, and costing the system less. One way to get and keep patients engaged is through patient portals. But how do you get them Read More

Video Remote Interpreting Translates to Lower Costs and Improved Efficiency

January 28, 2015
Lisa Ellis

By Lisa D. Ellis The latest technological approaches are helping healthcare facilities do their job better—and more efficiently—than ever before, right down to the very last detail. In fact, that’s where Video Remote Interpreting (VRI) comes in, offering on-demand video interpretation services to facilitate accurate communication for patients who are hearing impaired or have language Read More

Using Technology to Enhance Patient Care and Improve Efficiencies

October 1, 2014

by Brian O’Neill Healthcare providers and payers have intrinsically known for years the importance of effective communication to high-quality care. But, truth be told, the system hasn’t always worked as well as it should. Primary care physicians have their challenges in communicating with specialists (including hospitalists). Physicians and nurses don’t always talk to each other Read More

Leveraging Web-Based Solutions in Surgical Training and Patient Care

October 1, 2014

by Lisa D. Ellis In today’s fastpaced healthcare environment, two innovative hospitals are finding new and exciting ways to leverage web-based technologies—both to strengthen their own internal strategies and also as vehicles to share research, training, and lessons learned within the broader medical community. Nicholson Center’s commitment to education The Florida Hospital Nicholson Center in Read More

Entrepreneurship Unleashed: Incubators Accelerate Healthcare Innovation

September 1, 2014
Jane Weber Brubaker, Editor of eHealthcare Strategy & Trends

by Jane Weber Brubaker When the Affordable Care Act (ACA) was signed into law in March 2010, it simultaneously ignited a firestorm of disruptions to established but unsustainable care delivery and reimbursement models and opened abundant opportunities for healthcare innovators. A new generation of digital health entrepreneurs has emerged to meet the challenges of healthcare Read More

Electronic Health Records Now Benefitting Even Smaller Practices

September 1, 2014

by Brian O’Neill With healthcare reform bringing millions of newly insured patients into a system that already sees shortages in primary care physicians and select specialties, the industry is being pressured to become ever smarter about how providers, insurers, and patients themselves communicate and interact. Fortunately, affordable electronic communication tools are available today that support Read More

Did You Get the Msg About Healthcare, Texting, and HIPAA Compliance?

September 1, 2014

by Jennifer Busick Here’s the problem: You need a way to get critical healthcare information about a patient to a healthcare professional—or a group of healthcare professionals. Maybe a nurse needs to know that vital test results are ready. Perhaps an emergency room physician needs a neurosurgery consult. Or, perhaps the need is as simple Read More

Common Healthcare IT Project Mistakes That Lead to Suboptimal Outcomes

August 1, 2014

by Richard ‘RJ’ Kedziora How do you define project failure? Is it when the project costs more than the original budget? Is it when the delivery date is long past and the project is still incomplete? Or is failure defined by a completed project that does not fulfill the agreed-on requirements? Maybe it’s all three. Read More

Addressing Urban-Rural Treatment Gaps Through Telemedicine

August 1, 2014

by Kris Rusch The near-universal access to at least some forms of information and communications technology in the United States makes it possible for hospitals to reach new patients with telemedicine while helping to address long-standing disparities in access to care, particularly for residents in rural areas. Telemedicine, also called telehealth or E-therapy, refers to Read More

The Connected Patient: Information as Currency in Online Communities

August 1, 2014
Dan Dunlop

// By Dan Dunlop // It has been said that the patient is the most underutilized resource in health- care. With the rise of the “connected patient,” clinicians, administrators, and marketers have started to place greater emphasis on patient insights and desires. Hospitals and health systems, how- ever, have been slow to address the changing Read More

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