// By Jane Weber Brubaker // As consumers, we know from personal experience how hard it can be to find and get care when we need it. One way Providence makes it easier is through the Providence app. Learn how the app drove $26 million in attributed revenue and an additional $22 million in operational efficiencies.
In this new report from eHealthcare Strategy & Trends, you’ll discover actionable strategies and expert insights to navigate the complexities of consumer privacy in the healthcare marketing landscape.
Freshpaint’s Healthcare Privacy Platform empowers healthcare companies to confidently measure, optimize, and scale their marketing campaigns using the best tools available—all while remaining compliant with a growing list of privacy regulations like HIPAA
Download this one pager to learn how some of the biggest names in healthcare are using Freshpaint to:
How do you align 34 hospitals, 400 clinics, nearly 5,000 employed physicians and advanced care providers, 68,000 caregivers (employees), and more than one million health plan members? For Intermountain Health, the answer is simple: by focusing everyone’s efforts on a unified mission to help people live the healthiest lives possible.
Download this new white paper and learn:
This insightful webinar will explore how influencer marketing is shaping the future of healthcare, with real case studies to prove it.
Wednesday | February 26, 2025 | 2 p.m. Eastern
Your Presenters:
What You’ll Learn:
Don’t miss this opportunity to stay ahead in the evolving healthcare marketing landscape. Reserve your spot today!
Presented January 30, 2025
Panelists:
What You Will Learn:
Collaboration, consolidation, and centralization are key factors in creating a successful enterprise digital front-door strategy. Digital leaders from UW Medicine and AtlantiCare weigh in on how they win. Read on to learn more from our panel of experts about how they work through the challenges of digital transformation to achieve success.
// By Jane Weber Brubaker // Gaining full visibility into customer journeys while protecting privacy empowers health systems to move forward confidently. During a January webinar, Stephanie Downing and Ray Mina shared how St. Elizabeth regained access to critical data by implementing a privacy management platform, and how that enables the organization to embrace a consumer-first culture.
Effectively engaging with patients, physicians, employees, and community members means going beyond traditional communication methods. Orlando Health has embraced this challenge head-on, creating an expansive digital communication strategy that meets people where they are. Discover how this omnichannel strategy drives engagement, builds trust, and delivers measurable impact across all audiences.
// By Jane Weber Brubaker // The healthcare privacy landscape has been in flux since 2022, after several healthcare organizations were sued for HIPAA violations. On August 1, 2024, Vanderbilt Health went live with its new HIPAA-compliant analytics solution. Here, we trace the journey from evaluation and selection to implementation, and its exciting new capabilities.
// By Susan Dubuque // How do you align 34 hospitals, 400 clinics, nearly 5,000 employed physicians and advanced care providers, 68,000 caregivers (employees), and more than one million health plan members? For Intermountain Health, the answer is simple: by focusing everyone’s efforts on a unified mission to help people live the healthiest lives possible.
// By Jane Weber Brubaker // Collaboration, consolidation, and centralization are key factors in creating a successful enterprise digital front-door strategy. Digital leaders from UW Medicine and AtlantiCare weigh in on how they win. Read on to learn more from our panel of experts about how they work through the challenges of digital transformation to achieve success.
// By Susan Dubuque // Effectively engaging with patients, physicians, employees, and community members means going beyond traditional communication methods. Orlando Health has embraced this challenge head-on, creating an expansive digital communication strategy that meets people where they are. Discover how this omnichannel strategy drives engagement, builds trust, and delivers measurable impact across all audiences.
Without a solid provider data management foundation and strategy, your best marketing efforts may land with a thud. Here, we share highlights from a recent webinar, showing how Summit Health centralized its provider data into a single source of truth that enables patients and referring physicians to find the right providers.
In the fall of 2023, when HIPAA laws left a giant black hole in healthcare providers’ targeted marketing campaigns, UChicago Medicine marketers successfully targeted a niche audience, using digital programmatic out-of-home (pDOOH) advertising, geofencing, and geopathing. Learn how this tactic allows them to target visitors while also capturing audience information for retargeting.
Join us for a lively conversation with our panel of experts who will share their experiences working in or with major health systems and how they build effective enterprise-wide digital front door strategies informed by comprehensive consumer and market intelligence.
Your Presenters:
// By Jane Weber Brubaker // Without a solid provider data management foundation and strategy, your best marketing efforts may land with a thud. Here, we share highlights from a recent webinar, showing how Summit Health centralized its provider data into a single source of truth that enables patients and referring physicians to find the right providers.
Websites play a crucial role in how consumers access information and make decisions. When designed properly, websites provide convenient, easy access to products, services, and information, and drive engagement and loyalty. Learn how Vanderbilt Health leveraged a comprehensive health library and headless CMS to boost engagement and conversions.
// By Wendy Margolin // In the fall of 2023, when HIPAA laws left a giant black hole in healthcare providers’ targeted marketing campaigns, UChicago Medicine marketers successfully targeted a niche audience, using digital programmatic out-of-home (pDOOH) advertising, geofencing, and geopathing. Learn how this tactic allows them to target visitors while also capturing audience information for retargeting.
In this new report from eHealthcare Strategy & Trends, you’ll discover how leading hospitals and health systems have earned recognition and achieved business results through digital content that engages patients, improves health outcomes, and establishes their healthcare providers as trusted experts and thought leaders.
Download this whitepaper to get essential strategies you can adopt to safeguard patient data and maintain system integrity.
You’ll learn:
// By Althea Fung // Websites play a crucial role in how consumers access information and make decisions. When designed properly, websites provide convenient, easy access to products, services, and information, and drive engagement and loyalty. Learn how Vanderbilt Health leveraged a comprehensive health library and headless CMS to boost engagement and conversions.
Stanford Medicine Children’s Health award-winning Web Services digital team takes its patient-first philosophy to heart, developing cutting-edge tools and digital solutions for access, convenience, communication, education, and even a little fun along the way. Learn how Stanford Medicine Children’s Health deploys innovative digital technology to enhance patient experience.
Artificial intelligence has recently established its presence in search through features like Google’s AI overviews, Bing’s integration with Microsoft Copilot, and the Perplexity AI search engine. As these AI search engines and integrations become more prevalent, digital marketers still need to focus on what has been their goal all along: findability.
So what can healthcare organizations do to stand out, stay findable, weather these changes, and understand how they’re performing in this new age of AI search?