Tools and Digital Platforms

An Insider’s View of the Digital Transformation of Healthcare

Mayur Gupta

Mayur Gupta is a marketing technology visionary with diverse industry background including C-level executive positions at Healthgrades, Kimberly-Clark, and Spotify. “The world is dramatically changing,” Gupta notes. “We finally have the consumer as the protagonist. [The main character is] no longer the retailer or the seller. The evolution that has happened over the past 10 Read More

Choosing the Best CMS for Healthcare Consumer Engagement

The wrong CMS won't get the job done. This guide helps you find one that will

// Sponsored Post //

In today’s healthcare marketing landscape, you face a variety of challenges and competing priorities. Engaging consumers digitally is a top CEO priority, but only 26% of organizations feel “completely ready” to execute digital strategies. Meanwhile, CIOs prioritize preparing for and dealing with internet security, which affects your marketing team’s speed and flexibility in digital engagement.

Because of these complex demands, finding a CMS that satisfies everyone can be overwhelming.

Read Influence Health’s latest white paper, Choosing the Best CMS for Healthcare, now to learn how the right CMS can help you:

  • Create, edit, and publish content without heavy IT involvement
  • Easily personalize content with rich data insights
  • Track progress and effectiveness in real-time
  • Uphold security and scale efforts with cloud-based structure
  • Get Marketing and IT departments on the same page

Download now »

Powering Patient-Centric Care with Data-Driven Solutions

Ajay Khanna

// By Ajay Khanna // With the emergence of value-based delivery models, the approach to healthcare is significantly evolving. In addition, there has been a significant shift in patient expectations. Patients today are looking for experiences similar to what they get as a consumer of retail, banking, or hospitality. They want to engage with the Read More

What Is the Role of a Marketing Technologist?

Mayur Gupta

Ask the Expert, with Marketing Technologist Mayur Gupta // By Jane Weber Brubaker // Mayur Gupta is a marketing technology visionary with diverse industry background including C-level executive positions at Healthgrades, Kimberly-Clark, and Spotify. In eHST’s latest interview, Gupta discusses the evolution of marketing from a multi-industry perspective, and shares his thoughts on how digital Read More

2017 Digital Marketing Trends in Healthcare [eBook]

2017 Digital Marketing Trends Survey eBook

// Sponsored Post //

Get the data you need to plan your 2017 digital marketing initiatives.

In Geonetric’s recent Healthcare Digital Marketing survey, co-sponsored by eHealthcare Strategy & Trends, healthcare marketers just like you told us their top digital priorities and biggest challenges for 2017.

Download this eBook and benchmark your organization’s online strategies against peers and better understand the current state of digital marketing in healthcare. In addition, utilizing these valuable industry trends will help as you plan future marketing initiatives.

You will learn:

  • How budgets and teams are shifting
  • Which tactics and techniques are producing the most effective results
  • What your competitors are spending on digital
  • Where you should be focusing your web development energy
  • How the most effective healthcare marketers plan and track activities

 

Download now »

A Disney Strategy That Can Transform Your Website

Andy Gradel, System Director of Digital Marketing, Main Line Health

“Imagineering is a concept created by Walt Disney in 1952 as ‘the blending of creative imagination with technical know-how,’” says Andy Gradel, system director of digital marketing for Main Line Health in Philadelphia. “At its core, imagineering is rooted in storytelling, with projects using extensive theming, atmosphere, and attention to detail in an attempt to create attractions Read More

Top Healthcare Digital Marketing Trends To Watch in 2017

Kathy Divis, President, Greystone.Net

Digital marketing in healthcare continues to evolve and grow in sophistication, according to Kathy Divis, president and co-founder of Greystone.Net (and member of the eHealthcare Strategy & Trends Editorial Advisory Board), and she has the data to prove it. “In our digital survey [The State of Digital Marketing in Healthcare Moving Toward 2017] we asked our Read More

Gearing Up for 2017: Interview with Kathy Divis

Kathy Divis, President, Greystone.Net

// By Jane Weber Brubaker // Digital marketing in healthcare continues to evolve and grow in sophistication, according to Kathy Divis, President and Co-Founder of Greystone.Net, and she has the data to prove it. “In our digital survey [The State of Digital Marketing in Healthcare Moving Toward 2017] we asked our respondents to compare their activities Read More

Ask the Expert: What Does It Take to Win at Digital Marketing in Healthcare?

Ben Dillon, Chief Strategy Officer, Geonetric

[Hint: It isn’t size and budget that make a leader a leader.] // By Ben Dillon // For the past decade, Geonetric has performed its Digital Marketing in Healthcare survey to help healthcare marketers uncover industry trends, benchmark their own efforts, and better understand how to plan for upcoming digital initiatives. As part of the Read More

Case Study: Live Streaming of Surgery on Periscope Raises Awareness

It took an Olympic swimmer, Rio bronze medalist Cody Miller, to raise public awareness of pectus excavatum: a chest wall deformity characterized by a caved-in appearance. The condition can cause compression of the heart and lungs. Pectus excavatum can be corrected through a surgical procedure known as the Nuss procedure. Jackie Hurley is Surgical Coordinator for Read More

Have You “Imagineered” Your Site Lately?

Andy Gradel, System Director, Digital Marketing at Main Line Health

// By Andy Gradel // Imagineering is a concept created by Walt Disney in 1952 as “the blending of creative imagination with technical know-how.” At its core, imagineering is rooted in storytelling, with projects using extensive theming, atmosphere, and attention to detail in an attempt to create attractions and themed layouts that will successfully lead Read More

Do You Accurately Value Your Hospital’s Website Conversions?

Avinash Kaushik, Digital Marketing Evangelist at Google

In a recent eHST “Ask the Expert” column with Avinash Kaushik, Digital Evangelist at Google and Co-Founder of Market Motive Inc., we briefly touched on the concept of economic value in the context of web analytics and website goals. “Without goals and goal values, you are not doing web analytics,” says Kaushik. Goals are conversions, Read More

How Healthcare Organizations Should Leverage the Power of Marketing Automation

Robin Snow

“Marketing automation refers to the software platforms and technologies that facilitate digital marketing strategies by automating certain repetitive tasks,” says Robin Snow, founder and principal of Aefinity Interactive, LLC. “[It] allows for personalized communication on a massive scale.” While the idea of automating marketing initiatives is undeniably appealing, what does it involve in practical terms? Read More

Podcasts Satisfy Patients’ Demands for Convenient Content

Shel Holtz, Principal at Holtz Communication + Technology,

The Podcast Consumer 2016 survey reports that 57 million Americans ages 12 and up listened to a podcast within the past month, up 24 percent from 2015. As recently as 2013, only 42 percent of survey respondents who identified themselves as podcast listeners accessed podcasts from a mobile device; in 2016 that number has jumped Read More

Breaking Developments in Digital Healthcare Marketing

World Congress

On September 29-30, the World Congress convened its third annual Hospital Marketing and Communications Summit in Boston, with presenters from Cleveland Clinic, Novant Health, Main Line Health, Presence Health, Nationwide Children’s Hospital, Trinity Health, RWJBarnabas Health, and others. Several presentations discussed the evolution of hospital brands in an environment of consolidation. Presenters also explored the Read More

What Is Your Hospital Website Worth?

Jane Weber Brubaker, Editor of eHealthcare Strategy & Trends

// By Jane Weber Brubaker // In a recent eHST “Ask the Expert” column with Avinash Kaushik, Digital Evangelist at Google and Co-Founder of Market Motive Inc., we briefly touched on the concept of economic value in the context of web analytics and website goals. “Without goals and goal values, you are not doing web Read More

What Is Marketing Automation and How Can You Leverage It at Your Healthcare Organization?

Robin Snow

// By Robin Snow // Marketing automation refers to the software platforms and technologies that facilitate digital marketing strategies by automating certain repetitive tasks. Higher-end marketing automation software provides marketing intelligence and advanced workflows that marketers can leverage to more efficiently and effectively communicate with targeted prospects and customers through multiple channels. Marketing automation is Read More

Podcasts: On-Demand and in Your Patient’s Pocket

Shel Holtz, Principal at Holtz Communication + Technology,

// By Jane Weber Brubaker // The growth rate of podcasting, a term coined more than 10 years ago, is accelerating today. Demand for all types of digital content is growing because mobile devices make it easy and convenient to access it. Additionally, consumers have grown to expect on-demand access to content at a time Read More

Digital Marketing Highlights from the World Congress Hospital Marketing and Communications Summit

World Congress

// By Jane Weber Brubaker // On September 29-30, the World Congress convened its third annual Hospital Marketing and Communications Summit in Boston, with presenters from Cleveland Clinic, Novant Health, Main Line Health, Presence Health, Nationwide Children’s Hospital, Trinity Health, RWJBarnabas Health, and others. Several presentations discussed the evolution of hospital brands in an environment Read More