Tools and Digital Platforms

The Role of Innovation and Technology in Healthcare Transformation

Tony Slonim, MD, DrPH, president and chief executive officer at Renown Health

// By Dan Dunlop // As we continue to travel down the path of healthcare transformation, there are key individuals—healthcare leaders and innovators—whose ideas and actions are helping to shape the new look of healthcare delivery in America. Tony Slonim, MD, DrPH, is one such individual. Dr. Slonim is president and chief executive officer of Read More

CRM at the Helm of Long-Term Strategy at Boston Children’s

William Gagnon, senior director of global digital strategy and customer engagement at Boston Children’s

Managing change is hard, even for innovative organizations like Boston Children’s Hospital. “That’s something I hear in all the businesses I’ve worked with, from GE to Cigna to here,” says William Gagnon, senior director of global digital strategy and customer engagement at Boston Children’s. Digital transformation at Boston Children’s is laser-focused on making the shift Read More

Learning to Treat Healthcare Consumers Like Customers

Kyra Hagan

// By Kyra Hagan // Outside of healthcare, customer experience drives business. Retailers and hospitality providers have realized explosive revenue growth and brand loyalty by deploying best practices in customer engagement. What are those best practices? World-class customer experience requires tightly integrating cross-channel data to bridge digital and in-person encounters. Unfortunately, the healthcare industry has Read More

Short-Term Wins, Long-Term Strategy: CRM at Boston Children’s Hospital

Boston Children's Logo - Square

// By Jane Weber Brubaker // Managing change is hard, even for innovative organizations like Boston Children’s Hospital. “That’s something I hear in all the businesses I’ve worked with, from GE to Cigna to here,” says William Gagnon, senior director of global digital strategy and customer engagement at Boston Children’s. Change is risky, and healthcare Read More

Ask the Expert: Rolling Out a Brand Overhaul

Nick Ragone, chief marketing officer of Ascension

Nick Ragone is senior vice president and chief marketing and communications officer at Ascension, the largest nonprofit health system in the U.S., with 2,500 sites of care in 24 states and the District of Columbia. He leads the “One Ascension” effort from the marketing side. “We decided as an organization that we really needed to Read More

Healthcare Price Transparency: A Work in Progress

Baptist Health Expense Navigator

A growing percentage of consumers with employer-sponsored health insurance are choosing high-deductible health plans that have lower premiums. Citing data from the Kaiser Family Foundation, Becker’s reported that 24 percent of employees enrolled in high-deductible health plans in 2015, up from just 4 percent in 2006. The downside of HDHPs is that out-of-pocket costs are Read More

Call for Entries — 2017 eHealthcare Leadership Awards

eHealthcare Leadership Awards Logo

This leading awards program, which drew over 900 entries last year, recognizes the very best websites and digital communications efforts of healthcare organizations, online health companies, pharmaceutical/medical equipment firms, suppliers, and business improvement initiatives. Now in its 18th year, the awards program is presented by Plain-English Health Care, publisher of eHealthcare Strategy & Trends and Read More

Delivering a Consumer-Centric Quality and Safety Experience

Amber Welch, director of digital content for Ochsner Health System

// By Amber Welch // Need to book a hotel? Customer ratings and reviews are just a click away. Shopping for a car? You can easily compare features and overall quality on Consumer Reports. Looking for a new yoga class?  Read the reviews. But what about choosing a hospital, perhaps the most important purchase in Read More

What Is Ascension’s Marketing Vision for the Future?

Nick Ragone, chief marketing officer of Ascension

Ask the Expert, with Nick Ragone // By Jane Weber Brubaker // Nick Ragone is senior vice president and chief marketing and communications officer at Ascension, the largest nonprofit health system in the U.S., with 2,500 sites of care in 24 states and the District of Columbia. He leads the “One Ascension” effort from the Read More

How 5 Health Systems Are Tackling Price Transparency

Average Price of Vaginal Delivery, by Facility. Source: HCI3 Report Card on State Price Transparency Laws—July 2016

// By Jane Weber Brubaker // The nature of our health system in the U.S. is that it is massively complicated, with many variables that impact price. It’s extremely challenging for health systems to give an answer to a patient who asks a seemingly simple question: How much will this cost me? First a provider Read More

A New Solution for Non-Emergency Medical Transport

Ed Woomer, LCSW, patient and family services administrator, Nemours Alfred I. duPont Hospital for Children

Lack of access to reliable non-emergency medical transportation (NEMT) is more than an annoyance for patients who need care. It can prevent them from getting proper treatment and result in poor outcomes. The current system is rife with inefficiencies that negatively impact providers and patients. “If you have an unreliable healthcare transportation system, that disrupts Read More

Game Changer: Uber-ized Non-Emergency Medical Transportation

Nemours Logo

// By Jane Weber Brubaker // Lack of access to reliable non-emergency medical transportation (NEMT) is more than an annoyance for patients who need care. It can prevent them from getting proper treatment and result in poor outcomes. The current system is rife with inefficiencies that negatively impact providers and patients. “If you have an Read More

The 4 Pillars of Online Reputation Management for Healthcare Organizations

Pascal Bensoussan and Kirsten Saint Clair

// Sponsored Post //

An eHealthcare Strategy & Trends webinar for healthcare marketers and digital strategists


Your Presenters:

77 percent of healthcare seekers begin their search for doctors online. If effective online reputation management isn’t an integral part of your marketing plan, you’re likely losing out on potential new admissions and revenue.

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The Value of Following Patients Through the Care Continuum

Kris Altiere, Director of Marketing and Creative at Sequence Health

“You’re spending a lot to attract potential patients, but how well are you converting them, or nurturing them once you get their attention?” asks Kris Altiere, director of marketing and creative at Sequence Health. “Are you able to see where they are in the sequence of actions you’re trying to get them to take? Do Read More

APIs: The Digital Glue That Will Save Healthcare From Itself

Emily Kagan Trenchard, associate vice president of digital & innovations strategy, Northwell Health

// By Emily Kagan Trenchard // I just got back from HIMSS 2017 in Orlando, Florida, and if this national conference of health IT professionals had a message, it was this: Patient engagement is the goal, so interoperability is the key. Why is that? Because to truly boost consumer engagement, we need to get our Read More

Making the Shift from Traditional PR to Digital Marketing

Don Stanziano is corporate vice president of marketing and communications at Scripps Health, an integrated healthcare delivery network in San Diego with five acute care hospitals; 30 ambulatory clinics; 14,000 employees; 3,000 physicians; and $2.9 billion in annual revenue. Stanziano leads branding, public relations, internal communications, and call center marketing, as well as digital-first demand Read More

An Insider’s View of the Digital Transformation of Healthcare

Mayur Gupta

Mayur Gupta is a marketing technology visionary with diverse industry background including C-level executive positions at Healthgrades, Kimberly-Clark, and Spotify. “The world is dramatically changing,” Gupta notes. “We finally have the consumer as the protagonist. [The main character is] no longer the retailer or the seller. The evolution that has happened over the past 10 Read More

Choosing the Best CMS for Healthcare Consumer Engagement

The wrong CMS won't get the job done. This guide helps you find one that will

// Sponsored Post //

In today’s healthcare marketing landscape, you face a variety of challenges and competing priorities. Engaging consumers digitally is a top CEO priority, but only 26% of organizations feel “completely ready” to execute digital strategies. Meanwhile, CIOs prioritize preparing for and dealing with internet security, which affects your marketing team’s speed and flexibility in digital engagement.

Because of these complex demands, finding a CMS that satisfies everyone can be overwhelming.

Read Influence Health’s latest white paper, Choosing the Best CMS for Healthcare, now to learn how the right CMS can help you:

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Powering Patient-Centric Care with Data-Driven Solutions

Ajay Khanna

// By Ajay Khanna // With the emergence of value-based delivery models, the approach to healthcare is significantly evolving. In addition, there has been a significant shift in patient expectations. Patients today are looking for experiences similar to what they get as a consumer of retail, banking, or hospitality. They want to engage with the Read More

What Is the Role of a Marketing Technologist?

Mayur Gupta

Ask the Expert, with Marketing Technologist Mayur Gupta // By Jane Weber Brubaker // Mayur Gupta is a marketing technology visionary with diverse industry background including C-level executive positions at Healthgrades, Kimberly-Clark, and Spotify. In eHST’s latest interview, Gupta discusses the evolution of marketing from a multi-industry perspective, and shares his thoughts on how digital Read More