Mobile Apps for Healthcare Providers: Your Patients Need More Than Just a Portal.

An investment in mobile is essential to compete in today’s healthcare marketplace. But should you build or buy?

Meeting customers where they are — on devices they use, in ways that are familiar and seamless — continues to separate leaders from laggards in the healthcare provider space.

Mobile-first strategies, particularly mobile apps, have become a critical part of these efforts.

The mobile app conversation is not a simple one, even if the choices themselves are relatively straightforward: build your own proprietary mobile app or use an existing EHR-provided app, such as Epic’s MyChart.

Download this new white paper today to get insights on how to lead your organization to the right decision.

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8 Steps to Develop and Launch a Successful Healthcare Podcast

More than a third of the U.S. population regularly consumed podcasts in 2022. Should you/your organization start a podcast? “When I decided to start a podcast in 2022, I was looking for new ways to promote our physicians’ research,” writes Rachel Baker in a new article. “I also knew from a recent pulse survey that Read More

Ignite Excellence: Get an Inside Look at Winning Strategies for Digital Patient Experience

// By Susan Dubuque // eHealthcare Leadership Awards provides a valuable opportunity to see what leading healthcare systems across the country do so you can adapt and apply these best practices in your organization. Discover how award-winning healthcare organizations demonstrate best practices in digital strategies to improve the patient experience.

Healthcare Digital Marketing Trends Survey 2024

Download our eBook to see how your efforts compare with other healthcare providers, and what tactics you should consider prioritizing to help your organization reach its marketing goals. Who knows — with this valuable information, you may end up as one of our marketing Leaders in a future edition of the survey!

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Built from Inside Providence, DexCare Creates and Markets Platform to Improve Access

// By Cheryl L. Serra // Providence developed DexCare, a digital platform that matches consumer needs to appropriate care. This innovation helps healthcare organizations optimize resources, improving efficiency and reducing costs. DexCare’s commercialization is set to aid other organizations in addressing the critical challenge of healthcare supply and demand.

Boost Your Conversions and Improve Health Outcomes with Superior User Experiences

“Great user experiences don’t just boost conversions. They demonstrate respect for patients’ time, create a sense of trust, and improve health outcomes,” writes Marc Needham. “Math and I never got along very well when I was a kid. I scraped by but found it difficult to get excited about the subject, a fact reflected in Read More

How to Start a Podcast

// By Rachel Baker // More than a third of the U.S. population regularly consumed podcasts in 2022. Should you or your organization start a podcast? Learn how to start your own by discovering the how-to’s, tools, and resources you need to launch, maintain, and continuously improve your podcast.

Vital Signs: The State of Healthcare Digital Marketing, 2024

This free webinar will give marketers the insights you need to stay on top of how the healthcare marketing industry is changing.

Your Presenter

• Ben Dillon, Chief Executive Officer, Geonetric

You’ll Learn:

• Where budgets and staffing are being adjusted after healthcare’s post-pandemic financial crisis
• What digital investments health systems are prioritizing in the coming year
• How health systems are adapting to the recent HIPAA guidance on marketing tracking technology
• The variety of ways healthcare marketers are using generative AI tools and the barriers that exist
• And much more!

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The Secret Patient Conversion Killer Hiding on Your Website: How One Change Boosted Online Appointments by 300 Percent

// By Marc Needham // Great user experiences don’t just boost conversions. They demonstrate respect for patients’ time, create a sense of trust, and improve health outcomes. Learn how fixing one thing on your website could triple your online bookings and help patients find the care they need.

The Remix — The Evolution of the Digital Front Door

This new free guide will help you answer:

• What is the history of the Digital Front Door and what factors have influenced its status today?
• With so much industry and technology disruption, where will the Digital Front Door go next?
• What are the main areas of investment to consider in evolving your Digital Front Door? And how do you measure up?
• What expertise do you need to cultivate a smart and effective Digital Front Door?
• And much more!

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Strategies to Implement Effective Provider Data Management to Improve Patient Experience

Provider data management plays a critical role in enhancing the patient experience, but it takes the right strategy and technologies to execute successfully. Health systems can struggle to see all the benefits of managing provider data when they are juggling revenue growth, controlling costs, recruiting and retaining talent, evolving digital tools, and other priorities. Four Read More

Reimagining CRM for Health Systems with an Enterprise-Wide Approach

Watch our webinar and hear from a top industry expert who will share how CRM has evolved and discuss best practices that can help your organization take full advantage of state-of-the-art CRM capabilities.

You’ll learn:

• What the current state of CRM is in healthcare, and why it often falls short.
• How to structure CRM for enterprise-wide success.
• Best practices for implementation, governance, and strategy.
• How to set priorities that align with the strategic plan when launching campaigns.
• How a CRM can scale communications using real-time data and rules-based automated campaigns.
• What to consider when choosing a CRM solution.
  And much much more!

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Newly Updated HHS Guidance: What Healthcare Marketers Need to Know

The U.S. Department of Health & Human Services (HHS) has just offered its first update to its 2022 guidance on online tracking technologies and HIPAA compliance. The guidance gives some reassurance and some red flags for healthcare marketers when it comes to tracking technologies, sharing consumer data, and maintaining HIPAA compliance. Its original guidance in Read More

Advocate Aurora Health Transforms Healthcare Delivery by Leveraging Consumer-Centric Digital Technology

Advocate Aurora Health’s commitment to the consumer experience at every step in the digital journey has positioned this organization among the best consumer-first healthcare systems in the country. Advocate Aurora Health (now called Advocate Health Care in Illinois and Aurora Health Care in Wisconsin) was one of four health-related organizations to receive the Mark Gothberg Read More

Provider Data Management: An Essential Key to Better Patient Experience

// By Jared Johnson // Provider data management is critical in enhancing the patient experience, but it takes the right strategy and technologies to execute successfully. Discover best practices for implementing effective provider data management strategies and learn how these insights empower patients with accurate information and improved access to care.

Innovaccer and Cured Join Forces to Create a “Healthcare Experience Platform”: What it Means for Healthcare Marketers

One benefit of mixing and mingling at industry events is that you might discover another service provider with solutions that complement your own. That was the story behind Innovaccer’s acquisition of Cured earlier this year. Cured cofounder and CEO Andrew Sawyer says, “We had obviously started to see them in market at conferences and as Read More

HHS Has Updated Its Guidance: What It Means for Your Organization

// By Rachael Sauceman // The U.S. Department of Health & Human Services (HHS) has just offered its first update to its 2022 guidance on online tracking technologies and HIPAA compliance. The guidance gives some reassurance and some red flags for healthcare marketers. Find out what the updates mean for healthcare organizations.

What Does It Take to Be a Winner? Learn Why Advocate Aurora Health Took Home Top Honors at the 2023 eHealthcare Leadership Awards

// By Susan Dubuque // Advocate Aurora Health’s commitment to the consumer experience at every step in the digital journey has positioned this organization among the best consumer-first healthcare systems in the country. Advocate Aurora Health (now called Advocate Health Care in Illinois and Aurora Health Care in Wisconsin) was one of four health-related organizations Read More

Integrating Generative AI Into Your Healthcare Marketing Strategy

AI is a fast-moving train. Innovative health systems are jumping on board, testing new tools, and finding new use cases. Generative AI revolutionizes marketing and communications, offering unprecedented opportunities for customer engagement and personalization. According to a survey from Botco.ai, a generative AI chatbot company, 73 percent of marketing departments use generative AI to produce Read More

A Best in Breed Data Platform + Healthcare CRM: A “Match Made in Heaven”

// By Jane Weber Brubaker // If the promise of CRM in healthcare has been largely unfulfilled, data silos are partially to blame. Innovaccer’s acquisition of digital marketing and CRM platform Cured earlier this year could solve data challenges and accelerate growth for health systems. One benefit of mixing and mingling at industry events is Read More

5 Tips for Incorporating AI Into Your Healthcare Marketing Strategy

// By Wendy Margolin // Economist and professor Richard Baldwin says, “It’s not AI that is going to take your job, but someone who knows how to use AI might.” If you haven’t scratched the surface of AI’s capabilities, you’re not alone. Here are some ideas that will give you a leg up. More than a Read More

Winning Strategies for Digital Physician Engagement

// By Susan Dubuque // Physician engagement is a core strategy for healthcare organizations, used to boost referrals, build brand loyalty, support recruitment and retention, and enhance marketing efforts. Advances in technology offer new and exciting opportunities to target and engage with physicians. Discover how leading healthcare systems demonstrate innovative ways to engage physicians through digital channels.

Privacy-First Healthcare Marketing: What it Means and Who Should Be Involved

What does it really mean to embrace a privacy-first communications approach? That’s just one of the many questions we wanted to answer during a recent webinar, Privacy-First: How to Ensure Your Healthcare Marketing Aligns with HIPAA. This webinar was presented on February 1, 2024 by eHealthcare Strategy & Trends. The panel discussion explored safer ways Read More

Enhancing Patient Experience with Effective Provider Data Management Strategies

Your Presenters:

• Jeff Stewart, VP of Strategic Marketing, CHRISTUS Health
• Val Lopez, Assistant Vice President, Digital Marketing and Technology, Baptist Health
• Jessica West, Director, Content & Media, Piedmont
• Keir Bradshaw, EVP, Solution Consultant, MERGE

You’ll learn:

• Insights into how precise provider data impacts patient trust and the overall efficiency of healthcare delivery systems.
• How innovative technologies and systems can assist in the effective management and maintenance of provider data to ensure compliance and enhance patient care.
• Best practices for implementing a robust provider data management strategy that can directly improve the patient experience.

And much much more!

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How Generative AI Transforms Marketing Operations at Mount Sinai, Banner Health

AI is a fast-moving train. Innovative health systems are jumping on board, testing new tools, and finding new use cases. // By Althea Fung // Generative AI revolutionizes marketing and communications, offering unprecedented opportunities for customer engagement and personalization. According to a survey from Botco.ai, a generative AI chatbot company, 73 percent of marketing departments Read More