Tools and Digital Platforms

Subtopics: Customer Relationship Management (CRM), Marketing Automation, Content Management Systems (CMS), Physician Relationship Management (PRM), etc.

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What Should Digital Healthcare Directors Focus on in 2014? Part One

November 1, 2013

Ask The Expert, with Mark S. Gothberg Key provisions of the Affordable Care Act will be in full force on January 1 – less than two months away. Millions of newly insured con­sumers will be seek­ing health services, with many of them having limited knowledge of how the healthcare system works or the providers serving Read More

How Do You Build an Effective Dashboard for Digital Marketing?

October 1, 2013

Ask The Expert, with Susan Solomon Eleven years ago, Kay Franks, marketing manager for St. Louis Children’s Hospital, got wind that budget re­ductions were on the horizon and it looked like her website budget was on the chopping block. That was all she needed to get cracking on building a compre­hensive dashboard to demonstrate the Read More