// By Wendy Margolin // In these early days of AI use, it can feel like magic. Naysayers will argue that AI delivers cookie-cutter responses and doesn’t create engaging content. But can it? Read this article to find out. You’ve likely already experienced this scenario. You sidle up to your computer, scroll to ChatGPT, and Read More
Is AI the new normal in healthcare communication? When ChatGPT was released to the public in November 2022, it gained more than a million users within five days. Since then, there are already more than 100 million users worldwide, making it the fastest-growing consumer application in history. In this brave new world of ChatGPT, most Read More
In this exclusive report from eHealthcare Strategy & Trends, we examine the current state of AI usage in healthcare by sharing case studies and successful implementation practices from industry leaders and innovators.
The rapid, COVID-driven pace of innovation that some saw as the pandemic’s silver lining is slowing down. As we pick up where we left off, we see that some of the challenges that were dogging provider organizations before the onset of the pandemic are still there. CRM is one example. Many healthcare organizations that have Read More
// By Wendy Margolin // In the brave new world of ChatGPT, most healthcare communicators and medical writers waver between somewhat nervous and cautiously optimistic. If a pharmaceutical researcher asks ChatGPT about a drug’s efficacy, is that considered a clinical trial? Does it need to be filed on ClinicalTrials.gov? These were the provocative questions that Read More
// By Jane Weber Brubaker // Baptist Health in Jacksonville, Florida knew it needed to consolidate its data and technology platforms to make them usable for marketing and to better serve consumers, patients, and internal stakeholders. The rapid, COVID-driven pace of innovation that some saw as the pandemic’s silver lining is slowing down. As we Read More
Healthcare CRM is evolving as health systems face new challenges and new expectations. Marketers at hospitals and health systems have spent the better part of a decade building the business case to invest in CRM platforms and the talent to run them, but the conversation is shifting due to challenging financial pressures and changes in Read More
// By Jared Johnson // As CRM has matured, expectations have changed. Digital leaders at HonorHealth discuss the challenges and opportunities, and the importance of close collaboration between strategy and operations to help internal clients achieve success. Marketers at hospitals and health systems have spent the better part of a decade building the business case Read More
// By Susan Dubuque // To truly meet the healthcare needs of patients and citizens of New Jersey, Hackensack Meridian Health leaders recognized that the system needed to invest in digital health. And the investments had to go beyond purchasing new technology — it would require total commitment at every level of the organization. Hackensack Read More
// By Jane Weber Brubaker // When it comes to media consumption, digital is winning. And that goes for physicians, not just consumers. Quality content, available on digital channels, raises awareness of your services, and forges strong connections with engaged referring physicians. When your health system is launching a major new service line and rapidly Read More
Now that 2023 is officially underway, it’s a good time to examine the various trends expected to shape the healthcare industry this year. Hospital and health system digital marketing teams will face significant headwinds in 2023, but they will have many opportunities to rise to the occasion as they have done many times in the Read More
// By Jared Johnson // What industry experts say, and how digital marketers can rise to the occasion. Hospital and health system digital marketing teams will face significant headwinds in 2023, but they will have many opportunities to rise to the occasion as they have done many times in the past. As their institutions face Read More
Why travel by horse and buggy when you can drive a Tesla? That’s the metaphor used by three presenters at a recent conference to explain how MedStar Health went from the dark ages of measurement to a souped-up analytics platform that enables insightful, actionable, and easy-to-understand reporting. Ben Waxman, president of Tessellati, LLC, jokes that Read More
// By Jane Weber Brubaker // Do your marketing dollars drive results for your organization? Without the right analytics tools, it’s hard to know — or prove. Why travel by horse and buggy when you can drive a Tesla? That’s the metaphor three presenters at SHSMD Connections 2022 — the annual conference of the Society Read More
A new eHealthcare Strategy & Trends webinar for healthcare marketers and digital strategists
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In this exclusive report from eHealthcare Strategy & Trends, we examine the current state of CRM usage in healthcare by sharing case studies and successful implementation practices from industry leaders and innovators.
Healthcare organizations use customer relationship management (CRM) platforms to manage patient information, appointments, and communications. If your organization uses a CRM system to engage patients, you may think the data in your system is clean, accurate, and reliable. But a recent study suggests that health systems may be putting too much trust into the accuracy Read More
Without the right tools, it’s hard to meet your strategic goals. With the right tools and partners, it’s as different as night and day. At St. Bernards Healthcare in northeast Arkansas, trying to prospect for new patients among new movers wasn’t working. That changed when the health system adopted a CRM platform, Virgin Pulse, in Read More
// By Jim Samuel // Healthcare organizations use customer relationship management (CRM) platforms to manage patient information, appointments, and communications. Are they putting too much trust in the accuracy of the data in their systems? One study of CRM data quality says the answer may be yes. If your health system uses a customer relationship Read More
// By Jane Weber Brubaker // St. Bernards’ marketing team tried to run direct mail campaigns on their own, but they weren’t working. Today, it’s a different story. Without the right tools, it’s hard to meet your strategic goals. With the right tools and partners, it’s as different as night and day. At St. Bernards Read More
Consumerism is a growing force in healthcare. The industry has been pushing consumers to take a more active role in their health and wellness for many years. With growing involvement comes a set of growing expectations that healthcare providers will operate on consumers’ terms and that they’ll meet health consumers where they are. In a Read More
Learn how digital marketing to physicians established Baptist Health South Florida as a leading source of high-value content for physicians and referral sources.
Panelists:
Watch this webinar and you’ll learn:
// By Ben Dillon // A new survey reveals that consumers are more empowered than ever, and their expectations have grown over the past two years. Consumerism is a growing force in healthcare. The industry has been pushing consumers to take a more active role in their health and wellness for many years. With growing Read More
In a post-COVID healthcare industry, how do you better communicate with patients in a way that both closes patient care gaps and improves your healthcare delivery? For one health system, the answer may lie in leveraging your organization’s CRM capabilities. When you put a stake in the ground in a big and high-profile way, everything Read More
// By Jane Weber Brubaker // Griffin Health is all about person-centered care, and that extends to the way it communicates with patients. When you put a stake in the ground in a big and high-profile way, everything you do is a reflection of what you say about yourself. Griffin Hospital in Derby, Connecticut is Read More