Everything You Wanted to Know About AI and Healthcare Marketing
... But Were Afraid to Ask
A new eHealthcare Strategy & Trends webinar for healthcare marketers and strategists
Presented November 15, 2023
The buzz around artificial intelligence in healthcare is everywhere, and it is challenging to accurately evaluate AI’s promises to healthcare marketers. Here’s your chance to “talk tech” with AI experts about AI in healthcare marketing and explore how your organization can use AI-based technologies to accelerate your strategic priorities — and avoid the very real risks.
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Artificial Intelligence is already embedded in many things we do in marketing, from chatbots to social listening to customer insights and more — and it’s only going to grow in importance.
What should a healthcare marketer like you focus on when evaluating AI solutions? What are the risks? Do they outweigh the potential benefits? And how do you factor in the risk of doing nothing and being left behind?
Watch our webinar to hear from healthcare industry veteran Rachelle Montano and Loyal’s Director of AI Matt Cohen as they discuss the pros and cons and demystify the hype around artificial intelligence in healthcare.
- About different types of AI technologies and their real use cases.
- How to evaluate AI-based solutions for your organization and get past the hype.
- Concrete ways that AI technologies are enhancing marketing today.
- Where the biggest risks lurk for healthcare marketers and when you need to proceed with caution.
- How to safely test the waters before diving in … so you can avoid the dangers posed by being left behind.
What the future holds.
And much more!
Whether your organization is a leader or a lagger in deploying these technologies in your marketing, we guarantee you’ll come away with a deeper understanding of the different types of AI and their potential at your organization — from Natural Language Processing (NLP) to Machine Learning (ML), Predictive Modeling, and Generative AI tools like ChatGPT and others.
Rachelle Montano, Vice President of Clinical Strategy at Loyal, is an experienced digital and healthcare industry executive with over 25 years of experience developing and implementing successful digital strategies for hospital and health care systems to successfully connect and engage with consumers, customers and patients.
Rachelle oversees strategy and development of the taxonomy for Loyal’s AI-based chatbot and search solutions and runs Loyal’s Clinical Review Board. She’s a judge for the Healthcare Internet Hall of Fame Award, the John A. Eudes Vision & Excellence Award, and the eHealthcare Leadership Awards.
She started her career as a clinical dietitian in a healthcare system and went on to obtain her MBA in pursuit of doing more to help healthcare providers and systems offer a better experience to their patients.
Matt Cohen, Director of AI at Loyal, is passionate about improving healthcare experience through intelligent software. He has over 10 years of experience working in the software/AI space and has spent the last 6 years at Loyal working to incorporate AI systems into healthcare-focused applications.
Matt received his BS and MS degrees in electrical engineering from Georgia Tech. He then spent several years performing research in machine learning, speech, NLP, and audio signal processing at MIT Lincoln Laboratory and the University of Maryland, College Park.
He joined Loyal as a Software Engineer, Applied Machine Learning and became the Director of AI in 2020. In this role, Matt oversees the company’s machine learning strategy and the AI team.
Do you have valuable content that you'd like to get in front of decision makers at hospitals, health systems, and physician groups?