Ignite Excellence:
Winning Strategies for Digital Patient Experience
A new eHealthcare Strategy & Trends member roundtable featuring winners from the 2023 eHealthcare Leadership Awards
Presented August 21, 2024
This webinar is free for members of eHealthcare Strategy & Trends
Not a member yet?
Start your trial membership.
Sign up for a free 7-day trial
to watch this webinar
and download the slides
now.
Plus, get access to all member resources.
Already a member?
Log in to watch.
Your Presenters:
Ben Dillon, CEO, Geonetric
Matt McKinney, Director, Digital Engagement, Cone Health
Kishore Reddipeta, Director, Web Systems and Technologies, Stanford Medicine Children’s Health
Moderated by:
Susan Dubuque, Contributing Editor, eHealthcare Strategy & Trends and Co-Chair, 2024 eHealthcare Leadership Awards
In today's healthcare environment, patient experience is paramount, shaping the quality and perception of care. It extends to every interaction a patient has with the healthcare system. Positive experiences lead to better health outcomes, increased patient satisfaction, and stronger loyalty. This focus reflects respect, empathy, and responsiveness to patient needs.
Superior patient experiences set healthcare organizations apart, attracting and retaining more patients. Satisfied patients adhere to treatment plans, engage in preventive care, and actively participate in their health journey, reducing readmissions and costs. Trust, fostered by positive experiences, is vital for open communication and informed decisions.
Financially, patient satisfaction impacts reimbursement rates, making it a strategic investment. From streamlined scheduling to compassionate care and post-discharge follow-ups, every touchpoint matters.
In an era of abundant choices and information, exceptional patient experience is a hallmark of successful healthcare organizations. It ensures patients are seen as partners in their care, their voices are heard, and their needs are met.
Watch this webinar for a roundtable discussion with industry leaders who will share best practices and practical advice.
Panelists will share their award-winning strategies and provide an inside look at how they deploy the latest digital tactics to improve patient experience.
Take advantage of this opportunity to ask questions and join the conversation with panelists. You will gain practical advice and insights you can adapt and use in your organization.
In this session, you’ll learn:
- The breadth, scope, and depth of winning patient experience strategies and tools
- How website and digital health steering committees guide planning
- Best practices for implementing patient experience initiatives
- How to prioritize investments for maximum impact
- And much more!
Your Presenters
Ben Dillion
CEO
Geonetric
Ben Dillon is the co-owner and CEO of Geonetric. Since joining Geonetric in 2000, Ben has become an influential voice in healthcare digital marketing and helps organizations nationwide engage healthcare consumers by improving their digital experiences. He is a former SHSMD board president, is a 2022 inductee in the Healthcare Internet Hall of Fame, and serves on the editorial advisory board for eHealthcare Strategy and Trends.
Ben is also part of the founding team for NewBoCo, a non-profit building Iowa’s entrepreneurial and innovation ecosystem, where he continues to serve as a startup mentor and board member. Ben is a sought-after speaker and writer with a master’s degree in eBusiness and strategic management from the University of Iowa and a bachelor’s degree in computer engineering from the University of Michigan.
Matt McKinney
Director, Digital Engagement
Cone Health
Matthew McKinney is the Director of Digital Engagement at Cone Health, a leading healthcare system in the Piedmont Triad region of North Carolina. He oversees a range of digital touchpoints used by patients and consumers to access services offered by Cone Health.
McKinney leads a team within Cone Health’s Marketing and Communications department that is responsible for managing the health system’s websites, apps, social media channels, consumer reviews, search results, and digital marketing campaigns. Working closely with Information Technology Services, patient experience teams, and operational leadership, McKinney collaborates on initiatives to improve consumer access, including self-scheduling and virtual care solutions.
Under his leadership, Cone Health has received numerous industry awards for website design and content. He has also served as a thought leader on panel discussions related to digital design with the consumer at the center.
McKinney earned his Master of Business Administration (MBA) from East Carolina University in 2023 and holds a bachelor's degree in journalism from Penn State (1997). Beyond his professional commitments, he actively contributes to the community as an Assistant Scoutmaster for Troop 103 in Summerfield, NC.
Kishore Reddipeta
Director, Web Systems and Technologies
Stanford Medicine Children’s Health
Stanford Children’s Hospital is the largest healthcare system in the San Francisco Bay area. As Director of Web Systems and Technologies, in the servant leadership role, Kishore leads a team of innovators, including oversight of Software Development and Enterprise Business Systems Architecture functions, responsible for web and mobile strategy and executing digital-first initiatives and the digital transformation journey to advance the organization’s goals and mission.
Just a few of Kishore’s many achievements include:
- Building a world-class mission, vision, and value-driven Web Services Team, serving as a center of excellence for digital innovations, saving the organization more than $9 million.
- Receiving 30 industry awards in 6 years for Stanford Medicine Children’s Health for innovations that enhanced patient experience and access using digital tools at every touch point during patients’ and families’ care journey.
- Earned Best eHealthcare Intranet Award (five years in a row) along with generating $2.6M in capital and $1.2M in operating savings over a 5-year period by transitioning from a legacy to a cloud-based solution.
- Launched Stanford Children’s first online appointment digital platform, dynamic wayfinding digital platform, and Robotic Process Automation to increase service reliability across ERP and Web systems.
Do you have valuable content that you'd like to get in front of decision makers at hospitals, health systems, and physician groups?