Advocate Aurora Health Transforms Healthcare Delivery by Leveraging Consumer-Centric Digital Technology

Advocate Aurora Health’s commitment to the consumer experience at every step in the digital journey has positioned this organization among the best consumer-first healthcare systems in the country. Advocate Aurora Health (now called Advocate Health Care in Illinois and Aurora Health Care in Wisconsin) was one of four health-related organizations to receive the Mark Gothberg Read More

What Does It Take to Be a Winner? Learn Why Advocate Aurora Health Took Home Top Honors at the 2023 eHealthcare Leadership Awards

// By Susan Dubuque // Advocate Aurora Health’s commitment to the consumer experience at every step in the digital journey has positioned this organization among the best consumer-first healthcare systems in the country. Advocate Aurora Health (now called Advocate Health Care in Illinois and Aurora Health Care in Wisconsin) was one of four health-related organizations Read More

Set Your Healthcare Marketing Up for Success in 2024

2023 was a tough year for healthcare marketers. Budgets were cut, priorities slid in a dozen different directions at once, and tools we’ve used for decades became poisoned chalices locked behind glass by our Security and Compliance teams. 2024 looks like it is going to be a year of recovery: healthier margins, more favorable patient Read More

Two Easy Things Healthcare Marketers Can Do to Start 2024 with a Bang

This is the perfect time to turbocharge your marketing efforts, demonstrate success, and give your patients the best possible digital experience. // By Marc Needham // 2023 was a tough year for healthcare marketers. Budgets were cut, priorities slid in a dozen different directions at once, and tools we’ve used for decades became poisoned chalices Read More

Marketing Magic? Virtua Health Integrates CRM Data and Predictive AI to Deliver Targeted Messaging

Imagine tracking the direct patient journey from receiving a piece of marketing content to undergoing life-saving surgery. You could measure the direct correlation of your hospital marketing communication team’s effort to improve patient outcomes. It’s every healthcare marketer’s dream — to save lives while also proving your department’s worth. That’s precisely what Virtua Health’s marketing Read More

Practical Applications of AI in Healthcare Marketing: Elevating Patient & Employee Engagement and ROI

A new eHealthcare Strategy & Trends webinar for healthcare marketers and strategists

Your Presenters:

• Jenny Collopy, VP, Chief Marketing and Communications Officer, The Christ Hospital Health Network
• John Elder, Co-Founder and CEO, Supernatural
• Mike Barrett, Co-Founder and CSO, Supernatural
• Bianca Chaer, Strategist, Supernatural

You’ll learn:

• An overview of the general AI landscape: different types of AI, how they are used, and presenters’ point of view on the use of these tools.
• How to do more than just “Use ChatGPT”
• The current landscape of AI in healthcare marketing, specifically how more relevant content can help improve marketing outcomes.
• Where AI is making an impact for people in their day-to-day workflow, right now.
• How AI can help understand and address the needs of different populations effectively.
• How AI can customize content to live across multiple platforms for a variety of different audiences.
• How AI can help optimize healthcare marketing campaigns — specifically:
  • How AI can help you understand the competitive environment
  • How you can use AI to make content
  • How you can use AI to evaluate that content
  • How you can use AI for channel strategy and media planning

And much much more!

Watch Now »

The Power of Personalized Patient Retention Marketing

How Virtua Health tracked marketing efforts to revenue dollars and patient outcomes. // By Wendy Margolin // Imagine tracking the direct patient journey from receiving a piece of marketing content to undergoing life-saving surgery. You could measure the direct correlation of your hospital marketing communication team’s effort to improve patient outcomes. It’s every healthcare marketer’s Read More

An Unfiltered Conversation About AI — With AI Itself

Editor’s Note: We’ve done a lot of Q&A’s over the years, but never with AI. Until now. The following interview takes place with a conversational chatbot called Pi, recently released by the company Inflection AI, started by LinkedIn cofounder Reid Hoffman in 2022. Inflection AI is working on a variety of machine learning and generative Read More

My Interview with AI — About AI

// By Daniel Fell // Editor’s Note: We’ve done a lot of Q&A’s over the years, but never with AI. Until now. The following interview takes place with a conversational chatbot called Pi, recently released by the company Inflection AI, started by LinkedIn cofounder Reid Hoffman in 2022. Inflection AI is working on a variety machine Read More

Avoiding Communication Biases When Marketing Hybrid Care

// By Heidi Jannenga // Using the example of physical therapy, this author makes the case for eliminating unconscious age bias that assumes older patients are less interested in digital communications and telehealth. The truth is patients of all ages want and need a hybrid approach to care and communications that will help them achieve Read More

What Drives Success for Today’s Healthcare Digital Teams?

As digital teams take on more and more strategic responsibilities, leaders step forward to complement staff they have in place by recruiting additional talent and collaborating closely with strategy, information systems, and clinical operations to help achieve success and establish more rigorous leadership development. Three panelists presented on the digital teams of the future at Read More

The Digital Team of the Future

// By Dalal Haldeman, Ph.D. // Leaders from Hackensack Meridian Health, UW Medicine, and RUSH compare notes on what it takes to push digital transformation forward in their organizations. As digital teams take on more and more strategic responsibilities, leaders step forward to complement staff they have in place by recruiting additional talent and collaborating Read More

eHealthcare Leadership Awards: Delivering Benefits to the Entire Awards Community

// By Susan Dubuque //  From the Michelin Stars for culinary arts to the Tony Awards for Broadway productions to the Westminster Kennel Club Dog Show honors for our canine friends, every industry sector has its most coveted awards. For healthcare marketers, it’s the eHealthcare Leadership Awards. I am honored to serve as co-chair once Read More

Call for Entries for the 2023 eHealthcare Leadership Awards Now Open

// By Susan Dubuque // We’re pleased to announce that the 2023 eHealthcare Leadership Awards Call for Entries is officially open! It’s time to review all the great things you’ve accomplished and prepare to receive the recognition you deserve. Throughout the pandemic, digital tools and tactics saved the day — allowing organizations to maintain productivity by Read More

Collaboration: The New Gold Standard for Successful Healthcare Organizations

The pandemic had a silver lining. It took a wrecking ball to the walls that have separated internal departments within health systems. Organizations battling COVID-19 had to break down the silos, join forces, and learn to collaborate in new ways. These newly acquired skills are valuable in a post-pandemic world as well.

Health systems that forge internal alliances unleash their collective strengths and leverage competitive strengths to lead their organizations and the industry in innovation and transformation.

This report is a collection of our best articles on the value of collaboration, with interviews from healthcare leaders who have successfully built coalitions, worked across departmental lines, and brought teams together to accomplish what their organizations needed most.

Download now »

eHealthcare Leadership Awards: A Microcosm of Our Field

For more than two decades, the eHealthcare Leadership Awards have showcased creativity and innovation in digital communications that support healthcare organizations’ marketing and business goals, and enhance patient and consumer experiences. Here’s a message from the new co-chair of the awards, Susan Dubuque: I am honored to serve as co-chair for this year’s eHealthcare Leadership Read More

eHealthcare Leadership Awards Reflect the Evolution of Our Industry

// By Susan Dubuque // For more than two decades, the eHealthcare Leadership Awards have showcased creativity and innovation in digital communications that support healthcare organizations’ marketing and business goals, and enhance patient and consumer experiences. I am honored to serve as co-chair for this year’s eHealthcare Leadership Awards. In preparing for this role, I Read More

Using Digital Tools To Enhance the Patient Journey

The coronavirus, growing consumerism, and increased competition are contributing to decreased patient loyalty and a heightened need for healthcare organizations to improve the patient experience through digital transformation. “The latest market research shows there’s been a sharp drop in loyalty over the past few years, especially during the pandemic,” says Ben Dillon, chief strategy officer Read More

It’s Time To Enter the 2022 eHealthcare Leadership Awards!

Spring is here, and it’s time to turn your attention to the 2022 eHealthcare Leadership Awards. We’re pleased to announce that this year’s Call for Entries is officially open! In addition to affecting our overall lives in innumerable ways, the pandemic has certainly presented us with many challenges as healthcare marketers. Budgets were slashed due Read More

Call for Entries for the 2022 eHealthcare Leadership Awards Is Open

A Note from the President: I’m pleased to announce that Susan Dubuque will co-chair this year’s eHealthcare Leadership Awards. Susan is cofounder of NDP Agency, a marketing and advertising firm based in Richmond, Virginia, and a nationally recognized expert in behavioral marketing. She literally wrote the book on marketing’s role in health improvement, Gearing Up Read More

Improving the Patient Experience Through Digital Transformation

// By Brian Griffin // Two health systems, one in Florida and one in South Dakota, are at the forefront of using technology to meet the rapidly changing expectations of healthcare consumers. The coronavirus, growing consumerism, and increased competition are contributing to decreased patient loyalty and a heightened need for healthcare organizations to improve the Read More

Making Every Dollar Count When Budgets Are Limited

Connecticut is a small state with a large number of healthcare facilities to choose from — and now even drug stores turned health hubs are competing for the same patients. “There’s a lot of noise out there,” says Cathie Cannon, assistant vice president of health communications at UConn Health. “Consumers have a lot of options Read More

What Are the Top Industry Priorities for 2022?

Digital technologies are transforming how healthcare is delivered and ushering in new competitors to the market from nontraditional spaces like retail and payers. Large insurance companies are acquiring or developing physician practices in markets across the country. For example, OptumCare, a subsidiary of UnitedHealthcare, employs or is affiliated with 50,000 doctors — the largest provider Read More

UConn Health Drives Service Line Volume in a Competitive Market with a Limited Budget

// By Jane Weber Brubaker //  Connecticut is a small state with a large number of healthcare facilities to choose from — and now even drug stores turned health hubs are competing for the same patients. “There’s a lot of noise out there,” says Cathie Cannon, assistant vice president of health communications at UConn Health. Read More

Who Gets a Seat at the Healthcare Table in 2022?

// By Althea Fung // Digital technologies are transforming how healthcare is delivered and ushering in new competitors to the market from nontraditional spaces like retail and payers. Large insurance companies are acquiring or developing physician practices in markets across the country. For example, OptumCare, a subsidiary of UnitedHealthcare, employs or is affiliated with 50,000 Read More