Six award-winning health systems from across the country set the standard for digital physician engagement. // By Susan Dubuque // A few years ago, due mainly to regulatory considerations, physician engagement meant celebrating Doctors’ Day, and physician practices operated entirely separately from hospitals. Today, things are different. Employed physicians, advances in digital technology, competitive pressures, Read More
In today’s healthcare environment, enhancing organizational culture has never been more important or challenging. It requires dedicated focus and the need for marketers to adapt to more diverse employee, leader, and physician communication needs. How do you build and maintain a strong organizational culture in a rapidly growing health system? That’s the challenge Lehigh Valley Read More
In today’s healthcare environment, enhancing organizational culture has never been more important or challenging. It requires dedicated focus and the need for marketers to adapt to more diverse employee, leader, and physician communication needs. // By Brian Griffin // How do you build and maintain a strong organizational culture in a rapidly growing health system? Read More
// By Heidi Jannenga // Using the example of physical therapy, this author makes the case for eliminating unconscious age bias that assumes older patients are less interested in digital communications and telehealth. The truth is patients of all ages want and need a hybrid approach to care and communications that will help them achieve Read More
// By Althea Fung // A recent survey found that half of the respondents get most of their COVID-19 information from media reports. About a third of respondents believe that no one has provided clear information consistently about COVID-19. Patient engagement is a critical piece of patient care. Studies have linked patient engagement with improved Read More
Three experts from Geonetric recently shared tips for overcoming community hesitancy and misinformation about getting vaccinated. “There’s a lot of interest in this topic,” says David Sturtz, vice president of marketing and business development. Sturtz, along with Stella Hart, content strategist and writer, and Tim Lane, director of digital marketing, reviewed data concerning people’s beliefs Read More
// By Wendy Stark Healy // The release of the first COVID-19 vaccines in mid-December made Geonetric’s webinar, “Support Your COVID-19 Vaccination Efforts with Your Marketing Strategy,” very timely. Three experts from the agency shared tips for overcoming community hesitancy and misinformation about getting vaccinated. “There’s a lot of interest in this topic,” says David Read More
If there’s a silver lining to the COVID-19 pandemic crisis, it is that there appears to be renewed respect between communities and the hospitals that serve them. “A lot of healthcare providers have suffered from the loss of their leading roles in their communities,” says Jean Hitchcock, president of Hitchcock Marketing and Communications in Woodstock, Read More
Ask the Expert, with Kelly David, APR, Director of Marketing and Business Development at St. Joseph Healthcare // By Jared Johnson // The COVID-19 pandemic has changed long-term business priorities for hospitals and health systems. One key to new business development during the recovery phase will be the direct communications tools that have been used Read More
// By Jim Samuel // If there’s a silver lining to the COVID-19 pandemic crisis, it is that there appears to be renewed respect between communities and the hospitals that serve them. That’s one of the conclusions expressed during a recent panel discussion hosted online by Scorpion Healthcare and moderated by Brian Q. Davis, executive Read More
Throughout the growth of healthcare social media, Mayo Clinic has always been at the forefront of the movement. In 2010, Mayo founded its Mayo Clinic Social Media Network (MCSMN) “to improve health globally by enhancing the use of social networking tools.” MCSMN now serves as a professional network for people looking to improve healthcare using Read More
// By Melanie Graham // In 2018, it doesn’t take much to convince healthcare leaders of the importance and impact social media has on an organization’s brand and reputation. And although it seems like the norm in today’s healthcare media landscape, it wasn’t always the case — any veteran healthcare marketer can attest that this Read More
For some organizations, the phone is the primary marketing channel consumers use to make contact — and to convert into patients. For these organizations the phone experience is critical to success. Today we’ll look at new digital tools that can help this once-analog channel optimize customer experience and increase conversions.
// By Jane Weber Brubaker // As measurability, attribution, and ROI become imperatives for hospital marketers, one key channel — the phone — has yielded less actionable information than digital channels that are far more trackable. In healthcare, consumers may begin their search for a provider online, but eventually the journey often still leads them Read More
When you consider the elements needed for quality content, what do you think of? Skilled copywriters may come to mind, or maybe you think of killer creative from a professional graphic designer. But what about data? It may not be the first thing that pops into your head, but analytics are a key part of Read More
// By Melanie Graham // When you consider the elements needed for quality content, what do you think of? Skilled copywriters may come to mind, or maybe you think of killer creative from a professional graphic designer. But what about data? It may not be the first thing that pops into your head, but analytics Read More
There’s so much to keep up with in our world of healthcare marketing, and in our new feature, Snippets, we want to give you brief highlights from some of the things that catch our attention in the digital realm, snippets of webinars, podcasts, and other content that just might help you solve your latest challenge. Read More
“Great content marketing starts with understanding the customer’s journey,” says Shawn Gross, chief digital strategist, healthcare practice lead, at White Rhino. “Journey mapping has become a favorite marketing tool for visualizing the customer’s experience. But what exactly are journey maps, how do you create them, and what is the best way to apply them to Read More
You don’t need to be an industry expert to know that today’s healthcare structure is experiencing tremendous change. Organizations are grappling with new technology as well as adjusting to reimbursement models that involve taking on more risk for patients’ health and well-being. These changes affect healthcare operations and administration, and they also trickle down to Read More
// By Melanie Graham // You don’t need to be an industry expert to know that today’s healthcare structure is experiencing tremendous change. Organizations are grappling with new technology as well as adjusting to reimbursement models that involve taking on more risk for patients’ health and well-being. These changes affect healthcare operations and administration, and Read More
// By Jane Weber Brubaker // There’s so much to keep up with in our world of healthcare marketing, and in this new feature, Snippets, we want to give you brief highlights from some of the things that catch our attention in the digital realm, snippets of webinars, podcasts, and other content that just might Read More
// By Shawn Gross // Great content marketing starts with understanding the customer’s journey. Journey mapping has become a favorite marketing tool for visualizing the customer’s experience. But what exactly are journey maps, how do you create them, and what is the best way to apply them to hospital marketing? At first glance, a customer’s Read More
In today’s increasingly high-tech world, organizations may find it challenging to keep pace with the rapidly evolving digital landscape. But having a well-defined strategy in place and relying on a mix of planning tools can help tie all of the pieces together for organizations, according to Kaela Carey, digital evangelist at SPM Marketing & Communications. Read More
// By Lisa D. Ellis // In today’s increasingly high-tech world, organizations may find it challenging to keep pace with the rapidly evolving digital landscape. But having a well-defined strategy in place and relying on a mix of planning tools can help tie all of the pieces together for organizations, according to Kaela Carey, digital Read More
Health systems today are looking for ways to engage patients, and one important way is through electronic health records (EHRs) and patient portals. To spur organizations to expand their use of EHRs and improve patient engagement, the Centers for Medicare and Medicaid Services (CMS) launched the EHR Incentive Program in 2011. This program has been Read More