3 Platinum Award Winners Show How Digital Marketing Is Done

// By Jane Weber Brubaker //

As healthcare organizations grow in digital marketing sophistication, they raise the bar for others, creating powerful multichannel campaigns that drive measurable results. Three organizations achieved top honors in the category of Best Marketing Campaign in the 2017 eHealthcare Leadership Awards, winning Platinum Awards.

This category gives organizations the opportunity to showcase their campaign strategies, creative execution, and results. The 2017 Platinum Award winners demonstrated a breadth and depth of digital marketing expertise, helping their respective organizations successfully increase leads for primary care, recruit participants for a statewide research study, and raise awareness of a new brand.

The 2017 Platinum Award winners in the category of Best Marketing Campaign were:

• • Penn Medicine
  • Renown Health
  • Children’s Hospital of Philadelphia

As we’ll see in their campaigns, digital is a dominant piece of the media plan, and supported traditional channels that ultimately drove target audiences online to complete the call to action. The benefit of digital marketing is the availability of irrefutable metrics and reporting capabilities, critical to proving the value of marketing to leadership. Read on to explore these winning campaigns.

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