Patient Well-Being at the Center of Cone Health’s Website Relaunch

// By Melanie Graham //

North Carolina’s Cone Health has roots in the denim industry. The system’s benefactors, Moses and Bertha Cone, started Cone Denim, and the surrounding community has maintained strong ties to its textile heritage.

And while denim may be the literal fabric that started this Greensboro-area health system, Cone Health also knows it has strong ties to a different kind of fabric — the fabric of its community.

Matt McKinney, assistant director of communications at Cone Health

“Cone Health exists to connect healthcare and well-being, and our vision is to build a tradition of health and well-being that is woven into the fabric of our communities,” says Matt McKinney, assistant director of communications for Cone Health.

That strategic vision was one of the driving factors behind Cone Health’s website redesign and overhaul in 2018, a project it partnered on with Geonetric. The new site, which relaunched in the fall of 2018, recently won a platinum award for Best Internet Home Page in the eHealthcare Leadership Awards.

This wasn’t the first go-round for Cone Health and Geonetric, though — the two had partnered on a previous website overhaul in 2012.

Ben Dillon, chief strategy officer at Geonetric

“As Cone Health’s longtime partner, it’s been amazing watching their team evolve and embrace new ways to enhance the user experience,” says Ben Dillon, chief strategy officer at Geonetric. “In their most recent redesign, Cone Health partnered with our experts on user research and usability testing to uncover new opportunities to bring their brand promise to life on the site. And those investments have certainly paid off.”

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