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Texting: A Surprisingly Simple Strategy for Coordinating Vaccine Appointments

Luma Health

With the rush to get Americans vaccinated, organizations struggled to find the best way to contact patients to coordinate vaccine appointments, especially when demand exceeded supply. Adnan Iqbal, CEO of Luma Health, a San Francisco-based patient engagement platform, found many clients wanted to use the platform to get patients signed up at the appropriate time. Read More

Sustaining and Accelerating Digital Health Innovation in a Post-COVID World

Tara Nooteboom, manager of digital patient engagement, Rush

// By Jane Weber Brubaker // “I really hope that in the next 10 years the term ‘digital health’ is retired because all healthcare will be digitally enabled,” says Margo Schneider, senior director of digital strategy at UW Medicine. Schneider, with co-panelists Tara Nooteboom, director of strategic and digital growth at Rush System for Health, Read More

Text Messaging Beats Out Email, Apps for Coordinating Vaccine and Other Appointments

Adnan Iqbal

// By Althea Fung // Within the first three months of 2021, Chicago’s Cook County Health scheduled one million COVID-19 vaccination appointments, using text messaging at scale.  With the rush to get Americans vaccinated, organizations struggled to find the best way to contact patients to coordinate vaccine appointments, especially when demand exceeded supply. Adnan Iqbal, Read More

What Are the Top Digital Priorities as We Move Out of the Pandemic?

Ben Dillon Geonetric

We’re fortunate at eHealthcare Strategy & Trends to have a talented and dedicated group of advisors with diverse backgrounds and experience — senior executives from leading healthcare organizations, digital agencies, and consulting groups. So when we wanted to get a broad perspective on where things are likely to go as we move out of the Read More

As we come out of the pandemic, what are the top digital priorities for healthcare organizations as they get back to business?

John Halamka

Ask the Expert, with the eHealthcare Strategy & Trends Editorial Advisory Board // By Jane Weber Brubaker // We’re fortunate at eHealthcare Strategy & Trends to have a talented and dedicated group of advisors with diverse backgrounds and experience — senior executives from leading healthcare organizations, digital agencies, and consulting groups. So when we wanted Read More

Time for a Brand-New Model of Care Delivery?

Predictions for 2021 are still anyone’s guess, according to Paul Szablowski: “The coronavirus continues to rage, and many economists are forecasting slow economic growth.” Nonetheless, Szablowski, an independent consultant and former senior vice president of brand experience at Texas Health Resources, sees room for hope: “Amid the uncertainty, there is opportunity. “Healthcare and digital health Read More

Opportunity Amid Uncertainty: A Vision for Tomorrow

// By Paul Szablowski // Predictions for 2021 are still anyone’s guess. The coronavirus continues to rage, and many economists are forecasting slow economic growth. Bloomberg reported in mid-November that the increase in COVID-19 cases and resulting new restrictions “threaten to temper momentum for the economic recovery even amid positive news about a vaccine.” Amid Read More

How Duke Health’s Alexa Skill Improved Urgent Care Access

// By Jared Johnson // Now is an ideal time to explore opportunities for voice skills to improve a consumer’s healthcare experience. Seamus O’Reilly, senior director of content marketing and digital presence at Duke Health, and Matt Hummel, chief experience officer and vice president of consumer strategy and design at Paragon, presented on this topic Read More

A Targeted Approach to Virtual Care Pays off for Rush University System for Health

Tatyana Popkova, system senior vice president and chief strategy officer, Rush University System for Health

The COVID-19 outbreak has been challenging for healthcare organizations, but one positive for marketers is that the pandemic has presented new opportunities to engage consumers digitally. When patients can’t see their providers in the office, they use virtual care or telemedicine services. Rush University System for Health, a network of physicians and hospitals in the Read More

Healthcare Logistics: Delivering Medical Essentials Via Drone

Keller Rinaudo, co-founder and CEO of Zipline

What does a healthcare logistics company that’s had success distributing medical supplies to remote healthcare facilities in rural Africa have to offer large, technologically advanced, geographically distributed health systems in the U.S.? Plenty. Zipline, whose mission is “to provide every human on Earth with instant access to vital medical supplies,” developed a system for delivery Read More

On-Demand Virtual Visits Attract New Patients to Rush University System for Health

// By Wendy Stark Healy // The COVID-19 outbreak was challenging for healthcare organizations, but one positive for marketers was that the pandemic presented new opportunities to engage consumers digitally. When patients couldn’t see their providers in the office, they used virtual care or telemedicine services. Rush University System for Health, a network of physicians Read More

North Carolina Is First in Flight — Again

jane-brubaker

Novant Health’s pandemic response includes delivery of critical supplies by drone. // By Jane Weber Brubaker // What does a healthcare logistics company that’s had success distributing medical supplies to remote healthcare facilities in rural Africa have to offer large, technologically advanced, geographically distributed health systems in the U.S.? Plenty. Zipline, whose mission is “to Read More

What Does Telehealth Look Like After the Pandemic?

Jennifer Humbert, AVP of telemedicine development and virtual inpatient monitoring, Ochsner CareConnect 360

When the pandemic blocked the normal channels of consumer access to healthcare, physicians’ groups, hospitals, and health systems around the country scrambled to establish or expand their telehealth capabilities. The question is, what happens next? What is the roadmap to scale and improve telehealth while the pandemic still rages, and what is the plan when Read More

How Are Healthcare Organizations Preparing for a Post-COVID World?

Jenny Walker, director of digital engagement at CHRISTUS Health

Today’s environment is incredibly challenging for healthcare leaders, as the pressures and changes brought by COVID-19 have impacted the way they plan and implement marketing/communications within their organizations. Many have been asked to “do more with less,” but what does this mean? And how can organizations prepare for a post-COVID future rife with unknowns? Jenny Read More

Navigating the New Marketing Normal

// By Marlene Kurban // Today’s environment is incredibly challenging for healthcare leaders, as the pressures and changes brought by COVID-19 have impacted the way they plan and implement marketing/communications within their organizations. Many have been asked to “do more with less,” but what does this mean and how can organizations prepare for a post-COVID Read More

Where Do We Go From Here? Community Ties Are Vital.

Jean Hitchcock, president of Hitchcock Marketing and Communications

If there’s a silver lining to the COVID-19 pandemic crisis, it is that there appears to be renewed respect between communities and the hospitals that serve them. “A lot of healthcare providers have suffered from the loss of their leading roles in their communities,” says Jean Hitchcock, president of Hitchcock Marketing and Communications in Woodstock, Read More

This Is Telehealth’s Moment: Is Your Organization Prepared?

Jeff Sargent, director of virtual health at Connecticut Children’s

As healthcare consumers nationwide are still being urged to stay home when possible, the surge in demand for virtual visits has provider organizations nationwide scrambling to scale up telehealth capabilities if they have them — or stand them up if not. What does it take to completely change the way you deliver care, practically overnight? Read More

How To Start Pivoting Back to Service-Line Marketing

Dan Dunlop, Jennings

“Right now, our hospitals and health systems are facing far more than a public health crisis; they are facing a financial crisis that could threaten their very survival,” say Dan Dunlop of Jennings and healthcare branding specialist Jared Johnson. Here’s an excerpt from their new article: COVID-19 may be with us for a while, but Read More

Healthcare Marketing in a COVID-19 World: What Hospitals and Health Systems Should Know About Marketing During the COVID-19 Pandemic and Beyond

// By Jim Samuel // If there’s a silver lining to the COVID-19 pandemic crisis, it is that there appears to be renewed respect between communities and the hospitals that serve them. That’s one of the conclusions expressed during a recent panel discussion hosted online by Scorpion Healthcare and moderated by Brian Q. Davis, executive Read More

Telemedicine Is a Lifeline During COVID-19 Pandemic

Puneet Maheshwari, CEO and co-founder of DocASAP

As COVID-19 creates chaos throughout the U.S. healthcare system, caring for people with other illnesses and routine provider appointments presents a challenge. Scheduled appointments or wellness visits are being canceled because of social distancing mandates or state lockdowns, and providers aren’t sure how or when to accept new patients. Patients with chronic illnesses who can’t Read More

Preparing Your Post-Pandemic Marketing Strategy, Part I

// By Dan Dunlop and Jared Johnson // Right now, our hospitals and health systems are facing far more than a public health crisis; they are facing a financial crisis that could threaten their very survival. It is estimated that hospitals and health systems are losing 25 to 40 percent of their revenue as a Read More

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