A Year in Privacy: Concerns, Challenges, and Remediations

December 4, 2023

What marketers need to know now to navigate the changing landscape and what lies ahead.

// By Daniel Fell //


The issue of pixel tracking tied to third-party website analytics tools was the big story of 2022 and 2023.

It’s been about a year and a half — June 2022 to be exact — since several leading technology media outlets published the results of a joint study by The Markup and STAT News.

The study indicated that many health systems around the country were potentially exposing patient data through various web tracking and analytics applications used on their websites.

What followed was an avalanche of concerns, reactions, and in some cases, legal action, that has put the healthcare marketing industry in a precarious situation and forced marketers to pivot away from certain technologies that have been core to their digital marketing efforts.

But those events, while hugely important and impactful from both a legal and technical perspective, are only part of a larger story surrounding the evolving privacy landscape for healthcare marketers.

As we close out 2023 and embark on a new year, here are my thoughts, and some valuable resources, to keep you up to speed on this critical topic.

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