Best Rich Media: Who Won, and Why?
Find out how top healthcare organizations use rich media to attract and engage patients, and how interactive experiences can meet critical training needs.
// By Jane Weber Brubaker //
Each year, the eHealthcare Leadership Awards recognizes excellence in healthcare digital marketing. The 2023 awards ceremony was held in November at HCIC in Los Angeles, and throughout this year, we showcase award-winning entries.
Best Rich Media is one of 30 categories healthcare organizations and their agencies could enter. According to Google, “Rich media is a digital advertising term for an ad that includes advanced features like video, audio, or other elements that encourage viewers to interact and engage with the content.”
The winning entries in the Best Rich Media category expanded the definition beyond digital ads to digital content that attracts and engages a range of audiences with compelling video, animations, and interactive features.
Top honors in 2023 went to RWJBarnabas Health (RWJBH), UCLA Health, UChicago Medicine (UCM), and Vibrant Emotional Health.
Here, we share highlights of their award-winning work.
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