UCLA Health

How Top Healthcare Organizations Use Rich Media to Attract and Engage Patients

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Each year, the eHealthcare Leadership Awards recognizes excellence in healthcare digital marketing. The 2023 awards ceremony was held in November at HCIC in Los Angeles, and throughout this year, we showcase award-winning entries. Best Rich Media is one of 30 categories healthcare organizations and their agencies could enter. According to Google, “Rich media is a digital Read More

Best Rich Media: Who Won, and Why?

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Find out how top healthcare organizations use rich media to attract and engage patients, and how interactive experiences can meet critical training needs. // By Jane Weber Brubaker // Each year, the eHealthcare Leadership Awards recognizes excellence in healthcare digital marketing. The 2023 awards ceremony was held in November at HCIC in Los Angeles, and Read More

How To Get the Marketing Dollars You Need in 2021

Tanya Andreadis, UCLA Health

The American Hospital Association estimates that hospitals and health systems across the country have lost more than $200 billion as a result of the pandemic, and total losses may top more than $320 billion by the end of 2020. With COVID-19 cases still surging, how will health systems address the healthcare needs of their communities Read More

How Healthcare Marketers Can Leverage Instagram

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There’s no denying Instagram’s rapid rise in popularity. As of September 2017, the photo-sharing channel had more than 800 million monthly active users — double the amount it had just two years prior. On top of its massive growth, Instagram also has been rolling out a slew of new features what seems like almost monthly. Read More

Healthcare Marketers Unlock the Power of Instagram

Instagram

// By Melanie Graham // How Advocate Health Care Powers Up on Instagram — Plus Advice from UCLA Health’s Experience with the Photo Sharing Platform There’s no denying Instagram’s rapid rise in popularity. As of September 2017, the photo-sharing channel had more than 800 million monthly active users — double the amount it had just Read More