Beyond Tactics: How to Build a Digital Front Door Strategy for Your Enterprise
Join us for a lively conversation with our panel of experts who will share their experiences working in or with major health systems and how they build effective enterprise-wide digital front door strategies informed by comprehensive consumer and market intelligence.
Your Presenters:
- Margo Schneider, Assistant Vice President, Digital Strategy & Operations, UW Medicine
- Zain Ismail, Senior Director, Digital Health & Transformation, Strategic Advisory Services, AVIA
- Otto Angulo, Senior Director, Digital Health & Transformation, Strategic Advisory Services, AVIA
- Mike Julian, Principal Consultant, Population Intelligence & Activation Populi, a Definitive Healthcare Company
Moderated by:
- Jane Weber Brubaker, Executive Editor, Plain-English Media
You’ll learn:
- How major health systems evaluate, pilot, and measure the effectiveness of digital front door technologies.
- How data sheds light on consumer approaches to finding and consuming care.
- How you can use data to discover new market opportunities and accurately segment your target audience.
- How to create high value strategies for targeted populations.
- How to use predictive modeling to uncover clinical propensities and channel preferences.
- How to identify the best prospects for digital solutions such as telehealth.