Chatbots

It’s Time To Enter the 2022 eHealthcare Leadership Awards!

ehla-logo-squared

Spring is here, and it’s time to turn your attention to the 2022 eHealthcare Leadership Awards. We’re pleased to announce that this year’s Call for Entries is officially open! In addition to affecting our overall lives in innumerable ways, the pandemic has certainly presented us with many challenges as healthcare marketers. Budgets were slashed due Read More

When Evaluating Effectiveness of Marketing Initiatives, Don’t Stop at ROI

Gaudin-Alex-Ochsner-squared

We were intrigued by the first two words of a presentation given by two marketing leaders from Ochsner Health at the 2021 Healthcare Internet Conference (HCIC): Beyond ROI. Healthcare marketers have learned that provable ROI, or return on investment, helps them make the case for increased investment. But what’s beyond that? So much more, it Read More

Call for Entries for the 2022 eHealthcare Leadership Awards Is Open

Susan Dubuque, principal and co-founder of ndp

A Note from the President: I’m pleased to announce that Susan Dubuque will co-chair this year’s eHealthcare Leadership Awards. Susan is cofounder of NDP Agency, a marketing and advertising firm based in Richmond, Virginia, and a nationally recognized expert in behavioral marketing. She literally wrote the book on marketing’s role in health improvement, Gearing Up Read More

Beyond ROI: How Can You Use Your Marketing Data to Understand Patient Needs, Support Operational Growth, and Inform Business Strategy?

Amber Welch, director of digital content for Ochsner Health System

// By Jane Weber Brubaker // While many health systems struggle to consolidate data that exists in silos, Ochsner Health’s marketing team has succeeded in wrestling its data to the ground. Insights gleaned from the data are revealing opportunities for investment in new strategic growth initiatives. We were intrigued by the first two words of Read More

How Tech and Healthcare are Looking to Partner in Meaningful Ways

Lee-Vivian-Verily

It’s always interesting to see who’s included in Modern Healthcare’s “100 Most Influential People in Healthcare” and how the list changes over time. In 2019, for example, Dr. Atul Gawande, CEO of Haven, the joint venture formed by Amazon, Berkshire Hathaway, and JPMorgan Chase, was included in the rankings. By 2021, Haven had been disbanded. Read More

UCLA Health Wins Prestigious Mark Gothberg Award

UCLA Health

UCLA Health was one of three healthcare systems that received the prestigious Mark Gothberg eHealthcare Organizational Commitment Award at the 22nd Annual eHealthcare Leadership Awards held at HCIC in Las Vegas on November 4, 2021. This award is the highest honor conferred by eHealthcare Leadership Awards, with entries evaluated on an organization’s overall digital approach Read More

“The Happy Marriage of Health and Tech”

DeSalvo-Karen-Google-Health

// By Jane Weber Brubaker // Physicians leading the healthcare vertical in Big Tech companies are embracing the opportunity to leverage technology to solve healthcare’s biggest challenges. It’s always interesting to see who’s included in Modern Healthcare’s “100 Most Influential People in Healthcare” and how the list changes over time. In 2019, for example, Dr. Read More

UCLA Health One of Three Health Systems to Receive Top Award at 22nd Annual eHealthcare Leadership Awards Ceremony

Linda Ho

// By Marlene Kurban // As the pandemic surged in Southern California in 2020, leaders at UCLA Health posed the question, “What if we could turn digital products and tools that we were merely piloting into full-blown digital experiences?” UCLA Health was one of three healthcare systems that received the prestigious Mark Gothberg eHealthcare Organizational Read More

SCL Health Makes Engagement a Top Priority

One way health systems can highlight their digital leadership, share successes, and demonstrate the ways technology helped their organizations achieve strategic business objectives is to enter — and win — the Mark Gothberg eHealthcare Organizational Commitment Award, the highest honor conferred by the eHealthcare Leadership Awards. Three health systems received recognition for winning this prestigious Read More

SCL Health Takes Home Top Honors for the Second Year in a Row

Lydia Jumonville

// By Jane Weber Brubaker // One way health systems can highlight their digital leadership, share successes, and demonstrate the ways technology helped their organizations achieve strategic business objectives is to enter — and win — the Mark Gothberg eHealthcare Organizational Commitment Award, the highest honor conferred by the eHealthcare Leadership Awards. Three health systems Read More

How Chatbots Helped One System Reduce COVID-Related Call Volume

Intermountain Healthcare Logo

A few hospitals and health systems have been using chatbots for several years, but they came into more widespread use last year to help deal with the high volume of phone calls and emails they received about COVID-19. One such system was Intermountain Healthcare in Salt Lake City, Utah. According to a news release from Read More

Do Chatbots Speak Your Patients’ Language?

Jim-Samuel

// By Jim Samuel // Health systems have used chatbots on their websites for several years, and their usage increased with the COVID-19 pandemic. Now chatbot developers and health systems are looking to expand their use of chatbots into other areas of healthcare. If not implemented correctly, could chatbots increase inequity in our healthcare system? Read More

Submit Your Entry to the 2021 eHealthcare Leadership Awards!

It’s May, and if you’re part of the digital healthcare marketing community, you know what that means… the Call for Entries for the 2021 eHealthcare Leadership Awards is officially open! What a year it has been. Last year around this time, we were hoping the worst was over and we could begin to get back Read More

Call for Entries for the 2021 eHealthcare Leadership Awards Is Open

ehla-logo-squared

// By Jane Weber Brubaker // It’s May, and if you’re part of the digital healthcare marketing community, you know what that means… the Call for Entries for the 2021 eHealthcare Leadership Awards is officially open! What a year it has been. Last year around this time, we were hoping the worst was over and Read More

What Are the Top Digital Priorities as We Move Out of the Pandemic?

Ben Dillon Geonetric

We’re fortunate at eHealthcare Strategy & Trends to have a talented and dedicated group of advisors with diverse backgrounds and experience — senior executives from leading healthcare organizations, digital agencies, and consulting groups. So when we wanted to get a broad perspective on where things are likely to go as we move out of the Read More

As we come out of the pandemic, what are the top digital priorities for healthcare organizations as they get back to business?

John Halamka

Ask the Expert, with the eHealthcare Strategy & Trends Editorial Advisory Board // By Jane Weber Brubaker // We’re fortunate at eHealthcare Strategy & Trends to have a talented and dedicated group of advisors with diverse backgrounds and experience — senior executives from leading healthcare organizations, digital agencies, and consulting groups. So when we wanted Read More

Learn How One System Is Fighting COVID Via Digital Transformation

COVID-19 has disrupted American healthcare — killing more than half a million people, including more than 2,900 healthcare workers; challenging bed and equipment capacity; and canceling elective health services. But it also has sped up digital transformation of healthcare and brought to the forefront innovative approaches to how patients receive care. Providence, a Seattle-based 51-hospital Read More

How Technology Can Help Manage the Crush of Vaccine Demand

On January 13, the headline on NJ.com read “Major expansion of New Jersey COVID vaccine eligibility starts tomorrow.” Overnight, 4.47 million New Jersey residents age 65 and older and those between 16 and 64 with certain medical conditions became eligible to receive a vaccination at one of the state’s 123 approved sites. “New Jersey opened Read More

Even the Experts Have Trouble Finding Specialists

“Few things are more routine — pre-pandemic, anyway — than the semiannual dental cleaning,” says Neal Linkon. “Routine, that is, until the dentist stops in for a quick exam and asks: ‘How long have you had that white spot on your tongue?’ “I had no idea what she was talking about. But the quarter-size white Read More

My Personal “Find a Doctor” Journey

// By Neal Linkon // Few things are more routine — pre-pandemic, anyway — than the semiannual dental cleaning. Routine, that is, until the dentist stops in for a quick exam and asks: “How long have you had that white spot on your tongue?” I had no idea what she was talking about. But the Read More

Consumers Now Control the Healthcare Marketing Experience

Kathy Divis, president and co-founder, Greystone.Net

It’s time to stop thinking about marketing as two separate components — traditional vs. digital — and blend the best tactics of each discipline. “Tradigital” combines the best of both strategies and is redefining healthcare marketing today. That is the message of healthcare marketing consultants Kathy Divis, president and co-founder, Greystone.Net, and Rob Klein, founder Read More

The Rise of “Tradigital” Marketing

// By Wendy Stark Healy // It’s time to stop thinking about marketing as two separate components — traditional vs. digital — and blend the best tactics of each discipline. “Tradigital” combines the best of both strategies and is redefining healthcare marketing today. That was the message of healthcare marketing consultants Kathy Divis, president and Read More

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