Cleveland Clinic first joined TikTok in March 2020 to combat COVID-19 misinformation. In the nearly five years since its TikTok debut, the marketing team at Cleveland Clinic has learned a great deal about creating short-form health content that resonates on the platform. Learn more in our Q&A with Amanda Todorovich.
Join us for a free webinar on Wednesday January 15, 2025 at 2 p.m.
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// By Melissa Sher // Cleveland Clinic first joined TikTok in March 2020 to combat COVID-19 misinformation. In the nearly five years since its TikTok debut, the marketing team at Cleveland Clinic has learned a great deal about creating short-form health content that resonates on the platform. Learn more in our Q&A with Amanda Todorovich.
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As the dominant player in online advertising, search, and browsing, Google routinely sets the online advertising world spinning. Its cookie policies are the latest upheaval as the company seeks to balance growing privacy concerns with its value proposition. We sat down with two experts to learn more about the cookie conundrum.
Watch this webinar to discover how Summit Health improved provider data management and how it enables more patients to find and access care — and how you can too.
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Watch this webinar to hear from these powerhouse healthcare brands that are successfully adapting their strategies:
// By Jane Weber Brubaker // As the dominant player in online advertising, search, and browsing, Google routinely sets the online advertising world spinning. Its cookie policies are the latest upheaval as the company seeks to balance growing privacy concerns with its value proposition. We sat down with two experts to learn more about the cookie conundrum.
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Wednesday | August 28, 2024 | 2 p.m. Eastern
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// By Ray Mina // Privacy regulations make healthcare marketing harder. A healthcare privacy platform adds a layer of protection, giving digital marketers access to the analytics tools they need without putting protected health information at risk. Find out how marketers get in hot water with regulators and how to structure your tech stack for HIPAA compliance.
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Watch our webinar and hear from a top industry expert who will share how CRM has evolved and discuss best practices that can help your organization take full advantage of state-of-the-art CRM capabilities.
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The high cost and amount of churn in the healthcare CRM market have had many marketing leaders wondering if the huge investment they made was worth it. And those who still shop for the right solution wonder where to turn. But the need for flexible solutions that meet organizational needs has never been greater, as Read More
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Ask the Expert, with Bob Cummings, Senior Vice President, Healthcare at LeadSquared // By Jane Weber Brubaker // The high cost and amount of churn in the healthcare CRM market have had many marketing leaders wondering if the huge investment they made was worth it. And those who still shop for the right solution wonder Read More
A new eHealthcare Strategy & Trends webinar for healthcare marketers and strategists
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Healthcare marketers have been scrambling to find ways to reclaim the data analytics they’ve grown accustomed to while also staying in compliance with HIPAA and its latest dictates, published in a bulletin from HHS last December. On the other side of the fence, the AdTech world has been working just as feverishly to retain its Read More
Advertisers are highly motivated to find ways to take full advantage of digital marketing — without triggering a privacy breach. The AdTech ecosystem is just as motivated to find solutions, with billions of dollars in ad revenue at stake. // By Jane Weber Brubaker // Healthcare marketers have been scrambling to find ways to reclaim Read More
A new eHealthcare Strategy & Trends webinar for healthcare marketers and strategists
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A new eHealthcare Strategy & Trends webinar for healthcare marketers and strategists
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How well do you really understand your target audience? Whether that’s patients, prospective employees, donors, or any other stakeholders you want to reach and influence, it’s easy to make incorrect assumptions about why they behave the way they do. In the digital realm, social listening tools help organizations hear what people say online, and analyze Read More
Ask the Expert, with Dean Browell, Chief Behavioral Officer at Feedback “We want to know if there’s a gap between what they’re saying when you’re courting them from a survey standpoint, versus what they’re actually doing out in the wild.” // By Jane Weber Brubaker // How well do you really understand your target audience? Read More
With AI in full swing, healthcare marketers must learn to navigate a whole new world of challenges, opportunities, and uncertainty. We asked Amanda Todorovich, executive director of digital marketing at Cleveland Clinic, to share her impressions from Marketing AI Institute’s annual conference, MAICON 2023, held July 26-28. Here’s what she said: “Artificial Intelligence (AI) is Read More