// By Joel Philippsen // Video storytelling skills are developed over time. There are a lot of variables, and regardless of how much you prepare, don’t expect to get it completely right your first time. Over the years I’ve found techniques and situations that work well and others that don’t work out so well. The Read More
// By Jane Weber Brubaker // Jack Banks is on the facilities staff of Columbus Regional Health. “One day during his lunch break he had a pulmonary embolism here at the hospital and he collapsed,” says Joel Philippsen, Digital Marketing Coordinator at Columbus Regional Health. In the video that follows, produced by Philippsen, Jack shares Read More
The website redesign that has utterly consumed you and your team for the past year (or more) is finally completed. What now? While you should take some time to step back and bask in your success, says Dagmara Scalise of full-service digital agency Primacy, there’s still a lot to do. “Your website is the foundation of your Read More
Ever dream of driving a Ferrari? If you’re a health system, the equivalent is a completely tricked-out, customized, integrated technology platform that gives you all the information you need to tackle your market holistically. No more siloed B-to-B vs. B-to-C strategies. Lehigh Valley Health Network (LVHN) is living this dream as it prepares to roll Read More
“One of the most important things marketers and digital strategists can do is align their digital activities with marketing and organizational business goals,” says Daniel Fell. “But often, in the urgency to adopt these new technologies and move projects forward, good strategic thinking can take a back seat to just getting things done. That’s unfortunate Read More
“If a picture is worth a thousand words, how much more is video worth?” asks Allen Gottfried, Manager of Internet and Online Strategies at Saint Peter’s Healthcare System in New Brunswick, New Jersey. “Last year, while attending HCIC in Orlando, I had the opportunity to speak about video marketing with digital marketers from healthcare systems Read More
Hint: It’s not taking up a new hobby. // By Dagmara Scalise // So, the website redesign you and your team have been consumed by for the past year or two is finally finished and launched. Congratulations. Take a few minutes to bask in the glow of your well-deserved success. A redesign is an enormous Read More
// By Jane Weber Brubaker // Is the whole equal to the sum of its parts, or greater than the sum of its parts? Lehigh Valley Health Network (LVHN) is banking on the latter as it prepares to roll out fully integrated physician relationship management (PRM) and customer relationship management (CRM) systems from Evariant this Read More
// By Daniel Fell // One of the most important things marketers and digital strategists can do is align their digital activities with marketing and organizational business goals. But often, in the urgency to adopt these new technologies and move projects forward, good strategic thinking can take a back seat to just getting things done. Read More
Two years ago, Wheaton Franciscan Healthcare launched its new website, mywheaton.org, built on Geonetric’s VitalSite CMS (content management system). One of the top priorities of the redesign was to make it easier for visitors to find physicians, choose physicians, and request appointments. “Before we redesigned our site I would say we were averaging about 50 Read More
// Ask the Expert, with Allen Gottfried // If a picture is worth a thousand words, how much more is video worth? We are visual, and moving images capture our attention. More than 300 hours of video are uploaded every minute to YouTube. Video is becoming the preferred method of information consumption for many. Last Read More
// By Jane Weber Brubaker // Two years ago, Wheaton Franciscan Healthcare launched its new website, mywheaton.org, built on Geonetric’s VitalSite CMS (content management system). One of the top priorities of the redesign was to make it easier for visitors to find physicians, choose physicians, and request appointments. “Before we redesigned our site, I would Read More
“Medicine, like science, depends on the free exchange of information to produce the best outcomes for patients,” says Ken Rickard. “Software should be designed with the same goal in mind.” Rickard is the Director of Professional Services at Chicago-based consulting and development firm Palantir.net. He believes software decisions are a crucial element of healthcare strategy. “Software Read More
Are you using Pinterest as part of your healthcare marketing efforts? If not, is it because the ROI seems questionable? Jen Jenkins, a Content Manager at University of Utah Health Care, and Kelley Whalen, a Senior Marketing Manager of Marketing Development for University of Kentucky Health Care, think the return is well worth it—and they Read More
“The best way to change a culture is to be transparent,” says Emily Kagan Trenchard, Associate Vice President of Digital Strategy at Northwell Health (formerly North Shore-LIJ). “When you pull back the curtain, everyone wants to tidy up the room.” Kagan Trenchard and co-presenter Chris Boyer, Senior Vice President of ReviveHealth, shared their perspectives on Read More
“When you think of using social media to conduct groundbreaking customer research, a hospital probably isn’t the first place you’d look,” says James A. Gardner of Connective DX. But, he points out, “Your patients are talking about you and their experience with your hospital! If you’re ready to listen to these conversations and learn from Read More
// By James A. Gardner // When you think of using social media to conduct groundbreaking customer research, a hospital probably isn’t the first place you’d look. But the Computational Epidemiology Group in the Boston Children’s Hospital’s Computational Health Informatics Program (CHIP) is a leader in mining social channels for health-related insights. It is now Read More
// By Jen Jenkins and Kelley Whalen // Chances are your system is using Pinterest—but are you getting the most out of it? Why should you care about maintaining yet another social media platform? Is it worth the effort? At University of Utah Health Care, we think it is. Check out some of these statistics Read More
“A complete redesign and development of your website can be a daunting process for any size organization, and the challenges posed may be wide-ranging,” says Chris Behan, President and Founder of Socius Marketing in Tampa, FL. “If all goes well, there is much to gain, and organizations can move forward rapidly. But more often than Read More
// By Chris Behan // With so many healthcare organizations planning or undergoing major website redesigns, the need for expert guidance to ensure success has never been greater. We asked Web content and search engine optimization expert Chris Behan, President and Founder of Socius Marketing, to weigh in on some of the potential pitfalls, and Read More
// By Ken Rickard // Imagine a healthcare world in which you had to pay a license fee to perform each angioplasty. Or one in which breakthroughs in cancer treatments were never published, but were instead reserved only for a select few doctors and institutions. Medicine, like science, depends on the free exchange of information Read More
// By Jane Weber Brubaker // Hospitals today are coping with severe financial pressures driven by cuts in reimbursement, penalties, and the shift from fee-for-service to value-based models. One company is helping health systems drive out waste and improve efficiency by applying operations management and quality improvement principles developed and refined in manufacturing. “There’s a Read More
// By Jane Weber Brubaker // “The best way to change a culture is to be transparent,” says Emily Kagan Trenchard, Associate Vice President of Digital Strategy at Northwell Health (formerly North Shore-LIJ). “When you pull back the curtain, everyone wants to tidy up the room.” Kagan Trenchard and co-presenter Chris Boyer, Senior Vice President Read More
“We’re lucky enough to live in an era when design is no longer viewed as decoration,” says Emily Kagan Trenchard, Associate Vice President of Digital Marketing Strategy for Northwell Health (formerly the North Shore-LIJ Health System). But even though “[w]e understand it as a core principle that shapes our everyday interaction…that doesn’t always mean we Read More
With so many major changes occurring in every aspect of healthcare, health systems today are advancing into new realms and evolving new models to better serve constituents. This means that before one major project is complete, a new one is already on the drawing board. Such is the case with the digital marketing agenda of Read More