Does Your Health System Need a Primary Care Reactivation Campaign?

October 19, 2022
Cheryl Hodgson, senior account director at LionShare, talks about creating a primary care reactivation campaign

Cheryl Hodgson, senior account director at LionShare

Primary care plays a central role in the healthcare delivery system. But the COVID-19 pandemic upended primary care services. As a result, many primary care physicians closed their offices, offered reduced services, or used virtual care services to connect with patients. But when offices began to reopen, patients remained reticent to return.

So is a primary care reactivation campaign something your health system should consider?

Janice Lamy, chief marketing officer at Franciscan Missionaries of Our Lady Health System (FMOLHS) in Baton Rouge, noticed that many existing patients were not returning to the health system’s primary care practices across Louisiana and Mississippi.

“After COVID, everybody took a pause and their healthcare, unfortunately in a lot of cases, went to the back burner,” Lamy says. “So we implemented a campaign to reactivate patients who hadn’t been in to see their primary care provider for 18 months, reminding them it’s time for a checkup and not to delay their healthcare any longer.”

The FMOLHS marketing team partnered with CRM solutions provider LionShare to execute their reactivation campaign. The result? A $12.10 return for every $1 invested.

In our new article, you’ll gain insights into how FMOLHS created and launched a highly successful reactivation campaign that reconnected their existing patients to primary care services.

Specifically, you’ll learn:

  • The strategic methods FMOLHS used to identify and target patients for the campaign
  • How the health system personalized their communication methods to better connect with patients
  • Why engaging with a CRM partner was critical to FMOLHS for launching and managing the campaign.

Learn more by reading the full article here: Franciscan Missionaries of Our Lady Health System Drives Patients Back to Primary Care

Best regards,
Matt Humphrey