Primary Care

Patient and Provider Predictive Matching Drives Positive Results for Midwestern Health System

Waddell-Bob-MD-MatchUp

// By Jane Weber Brubaker // Physician relationships can be challenging for both the patient and provider. MD MatchUp offers a solution by matching patients and providers based on personality assessments. This innovative tool helps health systems attract and retain patients, improving patient satisfaction and financial outcomes. Explore how MD MatchUp can enhance the healthcare experience.

How to Maximize Clinic Capacity by Leveraging CRM

HonorHealth logo

“What does deep-sea fishing have in common with CRM?” asks Craig Kartchner, AVP of marketing and customer experience at HonorHealth. In a new article, he explores the unexpected parallels between the two and discusses how healthcare marketers can leverage CRM to maximize clinic capacity. He describes the scenario like this: “Years ago, a friend of Read More

How to Create a Boatload of Clinic Capacity — and Quickly Fill It

Craig Kartchner

// By Craig Kartchner // What does deep-sea fishing have in common with CRM? To be successful, both require real-time information and open lines of communication. Years ago, a friend of a friend shocked everyone in his circle when he quit his corporate job and decided to become a helicopter pilot. He eventually landed a Read More

Northern Light Health Tackles Loneliness with ‘How Are You?’ Campaign

Althea Fung

// By Althea Fung // Loneliness is an epidemic worsened by the pandemic. It hits some age groups harder than others. A campaign designed to help people assess their level of loneliness is helping people connect with one another and the care they need. If you’ve been feeling lonely lately, you’re not alone. Unfortunately, loneliness Read More

Does Your Health System Need a Primary Care Reactivation Campaign?

Cheryl Hodgson

Primary care plays a central role in the healthcare delivery system. But the COVID-19 pandemic upended primary care services. As a result, many primary care physicians closed their offices, offered reduced services, or used virtual care services to connect with patients. But when offices began to reopen, patients remained reticent to return. So is a Read More

Chris Boyer Explains the Potential of Capacity Marketing

Beth Israel Lahey Health

Two years into the COVID-19 pandemic, hospitals around the country are learning how to deal with its lasting effects on hospital operations. Some health systems are developing a new marketing style to best match patient needs with available services. To learn more about this shift in marketing focus, we spoke with Chris Boyer, vice president Read More

Is Capacity Marketing the Next Step for Health Systems? Ask the Expert, with Chris Boyer, Vice President of Digital Strategy & Marketing Intelligence, Beth Israel Lahey Health

Boyer-Chris-BI-Lahey

// By Jim Samuel // “What health systems have to do now is get a better understanding of their customers’ needs, where they’re seeking care, and start to market to them where there is the capacity for care,” says Boyer. Two years into the COVID-19 pandemic, hospitals around the country are learning how to deal Read More

One Expert’s Take on Why and How Telehealth Could Be Better

Paragon

Telehealth skyrocketed during the pandemic as a way to keep patients and providers safe when in-person office visits weren’t absolutely necessary. The volume of virtual visits went from hundreds a month to thousands a day practically overnight, but the quality of the experience hasn’t always measured up. How do we make it better? To imagine Read More

Online Reviews and Ratings: The Importance of Proactive Relationship Management

Ed Rafalski

The ratings and reviews that consumers post online can advance or damage the reputation of any organization, and healthcare is no exception. Online reputation management (ORM) and ongoing analysis of reviews have the potential to significantly improve the patient experience and positively influence customer lifetime value (CLV). BayCare Health System has spent the past two Read More

How BayCare Health Is Building Deeper Customer Relationships and Driving Brand Loyalty

// By Marlene Kurban // The ratings and reviews that consumers post online can advance or damage the reputation of any organization, and healthcare is no exception. Online reputation management (ORM) and ongoing analysis of reviews have the potential to significantly improve the patient experience and positively influence customer lifetime value (CLV). BayCare Health System Read More

Why It’s Crucial To Be Proactive About Your Reviews and Star Ratings

“Now more than ever before, reviews and star ratings influence consumers’ purchasing decisions, especially in retail,” says Ed Rafalski, Ph.D., MPH, FACHE, chief strategy and marketing officer, BayCare Health System. Here’s an excerpt from Ed’s new article: When it comes to healthcare, consumers are factoring pandemic safety measures taken by physicians and care facilities into Read More

The Economic Value of Star Ratings and Reviews in Healthcare

// By Ed Rafalski // Using Customer Lifetime Value and ratings, organizations can identify the total cost of acquisition of new customers and the total incremental cost of retaining existing customers. BayCare Health has seen promising results with its proactive strategy. Now more than ever before, reviews and star ratings influence consumers’ purchasing decisions, especially in retail. Read More

Using a CRM To Build a Multilayered Campaign at Johns Hopkins

Suzanne Sawyer, senior vice president and chief marketing communications officer for Johns Hopkins Medicine

Connecting the dots. That’s the value provided by a customer relationship management (CRM) database, a tool health system marketing and communications leaders increasingly use to deliver precision marketing to consumers and calculate accurate return on investment (ROI). Yet having a CRM is only one part of the digital marketing puzzle. Hospitals experiencing the highest level Read More

How Three Health Systems Used Their MarTech Stack to Improve Patient Experience and Drive Growth

Kyle Hardner

// By Kyle Hardner // Connecting the dots. That’s the value provided by a customer relationship management (CRM) database, a tool health system marketing and communications leaders increasingly use to deliver precision marketing to consumers and calculate accurate return on investment (ROI). According to the 5th Annual Digital Marketing Report from Greystone and Klein & Read More