marketing automation

Cleveland Clinic’s Successful Reactivation Program Returns to the Basics

Sue Omori, executive director, marketing account services at Cleveland Clinic

In this digitally saturated age, we’re all running as fast as we can to keep up with the latest marketing trends and technology innovations. But for Cleveland Clinic — a digital juggernaut — a simple reactivation program designed to bring back patients with chronic conditions is working well. Cleveland Clinic has been running reactivation programs Read More

Following the Fundamentals Still Works: Cleveland Clinic Case Study

Tom Hileman, president of Hileman Group

// By Jane Weber Brubaker // In this digitally saturated age, we’re all running as fast as we can to keep up with the latest marketing trends and technology innovations. With all the noise, it’s sometimes hard to remember that “the simplest solution is almost always the best solution,” says the philosophical principle known as Read More

Video Is on the Rise in the Post-COVID World

Dan-Dunlop-and-Jared-Johnson

In Part I of a special two-article series for eHST, Dan Dunlop and Jared Johnson discussed a phased approach to marketing during the peak of the crisis and a plan for coming out of it. In Part II of the series, they discuss some of the new opportunities that are emerging during a time of Read More

Preparing Your Post-Pandemic Marketing Strategy, Part II

Dan-Dunlop-and-Jared-Johnson

Leveraging New Opportunities Pushed Forward by the Coronavirus // By Dan Dunlop and Jared Johnson // In Part I of this two-article series, we discussed a phased approach to marketing during the peak of the crisis and a plan for coming out of it. Here, we’ll talk about some of the new opportunities that are Read More