Tips from the Cisco Social Media Playbook
// By Jane Weber Brubaker //
What makes a story great?
It is relevant.
It is original.
It is simple to understand and retell.
It is easy to share.
It builds on feelings and values.
It often ties into a bigger story.
It gives your audience an opportunity to create or add to the story.
It is accessible through different vehicles (e.g., social, mobile, digital, offline).
It is appropriate for your distribution channel and audience.
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