Fresh Facebook Strategies That Maximize Visibility

October 4, 2017

Any marketer will tell you that Facebook is one of the most powerful tools your brand can harness. It continues to show its strength as the most popular social media app, growing its active user base to more than 2 million and posting one successful quarter after another.

Aaron Watkins, senior director of internet strategy and digital content marketing at Johns Hopkins Medicine

Aaron Watkins, senior director of internet strategy and digital content marketing at Johns Hopkins Medicine

But with more competition, new users, and algorithms frequently changing, healthcare marketers are having to freshen up their Facebook strategies to maintain success. What worked a year or two ago isn’t likely to work as well today.

For Johns Hopkins Medicine in Baltimore, Maryland, tracking performance and testing different types of content has been a crucial part of its evolving Facebook strategy.

“We developed an organic testing strategy to assess how different types of content resonate with our audience and what times of day those content types are most likely to perform,” says Aaron Watkins, senior director of internet strategy and digital content marketing at Johns Hopkins. “It’s an evolutionary process.”

Read the full article now to learn what’s working for Johns Hopkins in this area:

Healthcare Marketers Look to Analytics, Live Video for Facebook Success

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Matt Humphrey
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