How COVID-19 Impacts Digital Marketing Operations at Hackensack Meridian Health

// By Althea Fung //

COVID-19 has challenged the American health system. As the disease spread across the country infecting more than a million people, hospitals jumped into action to save lives and minimize the virus’ spread. Part of that lifesaving care has been happening outside of the hospital grounds — it’s happening in the homes of the marketing and communication team members.

Pam Landis, vice president of digital engagement, Hackensack Meridian Health

“At the beginning of March, plans for Hackensack Meridian Health (HMH) employees to work from home were being put together,” says Pam Landis, vice president of digital engagement at Hackensack Meridian Health, a New Jersey-based 17-hospital system with more than 340 ambulatory clinics.

“We virtualized our call centers. For team members who did not have home equipment that could access our network infrastructure, we invested in thousands of Google Chromebooks to make sure people can do their work.”

New Jersey is just behind New York in the number of confirmed COVID-19 cases in the nation, with more than 140,000. The numbers in these neighboring states have escalated more quickly than anywhere else in the country.

Days after the first confirmed case in the region, Hackensack Meridian created a COVID-19 information page for patients as well as an information site for employees that provides information on updated policies, procedures, and guidelines. Though Hackensack Meridian has an intranet, Landis says creating a COVID-19 employee site allows affiliated clinicians and other team members who may not have access to the intranet to know what’s going on in the institution.

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