How Health Systems Can Prepare for the Voice-First Future
// By Melanie Graham //
Over the past 25 years, healthcare marketers have experienced several waves of digital disruption, from the adoption of the web to SEO, social media, and mobile devices.
The latest wave? Voice.
But voice assistants are not just a trendy marketing tool — they can provide many benefits for patients, health systems, and clinicians:
- Patients are more empowered in their healthcare and proactive about healthy practices, resulting in better outcomes.
- Health systems can provide better patient experience, increase patient engagement, improve outcomes, and boost staff productivity.
- Clinicians can improve their workflow and have better patient interactions and fewer administrative responsibilities.
“Voice tech and voice assistants are here to stay,” says Nate Treloar, president and COO of Orbita, a conversational AI platform. “The question is, how do we make it work for all the possible use cases in healthcare?”
Treloar recently gave a webinar covering some of these use cases, as well as best practices for healthcare organizations looking to implement a voice experience in their communication channels. The webinar, “Healthcare Content in a Voice-First World,” was co-presented by digital experience agency ConnectiveDX.
We recently caught up with Treloar to talk a little more about how healthcare content is evolving in a voice-first world, and how to tackle the new wave of voice technology.