Voice Search

Duke Health’s Ongoing Consumer Website Revitalization

Debbe Geiger, director of content strategy, Duke Health, with Chad Roberts, UX designer, Duke Health

It’s been more than five years since Duke Health relaunched its consumer website (DukeHealth.org), but the redesign process is far from over. “We planned for our website to evolve into an engaging user experience as we learned more about our audience, who they are, and why they’re coming to our site,” says Debbe Geiger, director Read More

Evolving Website Redesign: Duke Health’s Research-Driven Approach

Debbe Geiger, director of content strategy, Duke Health, with Chad Roberts, UX designer, Duke Health

// By Melanie Graham // It’s been more than five years since Duke Health relaunched its consumer website (DukeHealth.org), but the redesign process is far from over. “We planned for our website to evolve into an engaging user experience as we learned more about our audience, who they are, and why they’re coming to our Read More

Voice Search Redefines The Healthcare Consumer Experience

Keir Bradshaw

“I’m Sorry, Dave, I’m Afraid I Can’t Do That…Yet.” // By Keir Bradshaw // In 1968, MGM Studios released the Stanley Kubrick/Arthur C. Clarke movie 2001: A Space Odyssey. Although not the first representation of voice interaction with computer-based artificial intelligence, the narrative elements between the lead characters, Dave and HAL 9000, foreshadow the aspirations Read More

Crawl Before You Walk, Walk Before You Run: Get Your SEO Fundamentals in Order

// By Mark Samber, PhD // Ranking high on search engine results pages (SERP) is probably the most important endeavor for any healthcare marketing department. After all, 60 to 70 percent of your potential customers (patients) search Google for providers. It is imperative that the bulk of your resources — infrastructure and marketing spend — Read More