How to Shift from Managing Complexity to Creating Value

October 21, 2021

// By Jane Weber Brubaker //

jane-brubakerIf your health system participates in value-based contracting, you have a vested interest in making sure you’re optimizing the three R’s: right care, right time, right setting. Easier said than done.

So what is the secret to orchestrating all the variables that go into a patient’s decision to get care, choose a provider, and make an appointment? And from the provider and payer perspective, how do you push the right levers to drive maximum revenue while improving care quality and patient outcomes?


Craig Thomas, CEO, Lucerna Health

When payers and providers are on the same team, working together to achieve common goals, the answers are easier to come by. Technology is unsnarling the complexity that has plagued the industry and prevented it from moving forward toward a more sustainable future.

“I used to have a saying that companies spend more time managing complexity than they do creating value,” says Craig Thomas, CEO of Lucerna Health. “But when you create pockets of deep integration, you do, in fact, simplify complexity. When you can simplify it, then you can focus on supporting providers and patients.”

During a recent webinar, “Segmenting Healthcare Populations to Drive Key KPIs,” Lucerna Health’s engagement director Lynn Locke shared three examples of dynamic marketing automation campaigns that drive value by leveraging data integration, technology, and analytics.

Lynn Locke headshot

Lynn Locke, engagement director, Lucerna Health

Lucerna Health partners with Redpoint Global, using the “Intelligent Orchestration” layer of Redpoint’s rgOne Platform.

Locke says, “Redpoint tools enable us to take all the complex segments that are involved with healthcare and turn that into something scalable.”

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