Marketers Take Note – Major Design Changes Coming to Your YouTube Channel

May 1, 2013

by Alex Fraser

Alex FraserYouTube recently announced a re­design that will af­fect all channels across the platform. This article will introduce you to the coming changes so that you can plan accordingly and not be caught by surprise when they are rolled out in mid-June.

Why the change?

With this platform redesign, You­Tube is emphasizing the importance of curating rich, relevant content in a dynamic, highly visible environment that will encourage new visitor sub­scriptions. Subscribers, who cur­rently represent only a tiny fraction of total video viewers, historically have not been a major audience for most hospital marketers. This grow­ing audience should become much more valuable, as it will receive notification whenever new videos are added, which can help jump-start video views. Marketers will also be able to directly message subscribers.

Time to act is now

A scan of hospital YouTube chan­nels finds that none had imple­mented this new design as of early April. Marketers need not wait until mid-June for their channel conver­sion. YouTube has been actively promoting early adoption of its new design; a first-to-market advantage may still exist within the healthcare provider market.


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