Focus on AI in Healthcare Marketing: Actionable Insights to Guide Your Next Steps with AI
Exclusive Member Report
In June 2026, eHealthcare Strategy & Trends hosted the second edition of AI in Healthcare Marketing Week, a virtual summit exploring how health systems move beyond AI experimentation toward strategic adoption. Healthcare marketing innovators shared how they build organizational confidence, navigate implementation, and maintain patient trust.
This new report from eHealthcare Strategy & Trends delivers actionable insights that will help your team develop clear AI strategies and identify opportunities to put AI to work where it makes the most sense for your organization.
You’ll learn:
- How Mass General Brigham and Renown Health use AI to drive efficiencies, train employees, and free teams to do higher-level strategic work
- Insights from Northwell Health and Children’s Wisconsin on how to manage change brought about by AI, understand an organization’s starting point, and how to avoid one-off AI successes that seem like innovation but don’t create lasting impact
- Key findings from University of Iowa Health Care’s research which reveal that consumers want their physicians, not AI, to be the ultimate decision-makers when it comes to their care
- Insights from Connecticut Children’s and The Ohio State University Wexner Medical Center on the realities of using AI for user research, search visibility, and rapid prototyping
- Insights from Mount Sinai Health System on why AI hallucinations occur, how to monitor what patients see, and what healthcare organizations can do to become trusted sources of accurate information for humans and AI platforms
- How AI can help marketing teams connect fragmented data, spot performance shifts earlier, and build measurement around real patient and business outcomes
- And more!
Our goal for this report — and all eHealthcare Strategy & Trends member content — is to provide you tools and tips, information and inspiration to help you succeed as a digital leader at your organization. We are confident that you will find high value, actionable ideas you can put to work today.
Featuring insights from:
Children’s Wisconsin, Connecticut Children’s, Mount Sinai Health System, Northwell Health, Renown Health, The Ohio State Wexner Medical Center, University of Iowa Health Care, UW Medicine, and Virtua Health