Mastering the Art of ChatGPT Prompts

September 11, 2023

How to write high-performance ChatGPT prompts for healthcare marketing success.

// By Wendy Margolin //


There’s no question that ChatGPT possesses power that users are only beginning to understand. Unleashing its potential in your healthcare marketing strategy starts with learning how to craft strong prompts.

Writing is one of the most important business functions. And now, any savvy AI user can produce coherent writing with a few keystrokes. But there’s a big difference between a novice using ChatGPT to write content and an experienced writer who has learned how to harness the power of AI. As Paul Roetzer, CEO of Marketing AI Institute, says, “AI won’t replace writers, but writers who use AI will replace writers who don’t.”

Powerful Prompts Generate Robust Responses


Rosemary Brisco, president of ToTheWeb

The key to using ChatGPT well for your healthcare marketing is becoming an expert at prompting the system. Rosemary Brisco, president of B2B demand generation agency ToTheWeb, says the only way to become a pro at ChatGPT prompts is to experiment: “Everything you do in prompt writing comes down to the quality and specificity in your prompt.”

In this article, we share some examples of good and bad prompts, and some suggestions on how you could incorporate ChatGPT into your workflow.

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