AI Overviews

Healthcare Marketing Trends Mid-2025 Update: Our Predictions vs. Reality

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How to adapt content to GEO — Generative Engine Optimization // By Ahava Leibtag // In January, we outlined seven healthcare marketing trends to watch in 2025. Much has changed in just six months. We’re checking in: What did we get right? What accelerated faster than expected? And what do healthcare marketers need to know Read More

Inside Marshfield Clinic’s Strategy for Navigating AI and Zero-Click Searches

Martha van Berkel

Artificial intelligence reshapes how audiences find information online and changes the way marketers approach search engine strategies. When Marshfield Clinic’s organic search traffic hit a low point, the digital team optimized the health system’s content using schema markup. Read on to learn how to restructure your website content to align with AI models.

How to Adapt to the Rise of AI-Driven Search

Katie Schneekloth

// By Devin Healy // Artificial intelligence reshapes how audiences find information online and changes the way marketers approach search engine strategies. When Marshfield Clinic’s organic search traffic hit a low point, the digital team optimized the health system’s content using schema markup. Read on to learn how to restructure your website content to align with AI models.

How to Target Your Patient Audience in the Age of Zero-Clicks

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// By Wendy Margolin // First Google drove organic results lower down on the SERP, favoring paid ads instead. Now Google’s AI Overviews has taken the top spot. Content marketers are raising their game to compete for traffic. Discover how predictive analytics, health journey content series, and immersive content are driving results for three major health systems.