// Devin Healy // Artificial intelligence reshapes how audiences find information online and changes the way marketers approach search engine strategies. When Marshfield Clinic’s organic search traffic hit a low point, the digital team optimized the health system’s content using schema markup. Read on to learn how to restructure your website content to align with AI models.
First Google drove organic results lower down on the SERP, favoring paid ads instead. Now Google’s AI Overviews has taken the top spot. Content marketers are raising their game to compete for traffic. Discover how predictive analytics, health journey content series, and immersive content are driving results for three major health systems.
// By Wendy Margolin // First Google drove organic results lower down on the SERP, favoring paid ads instead. Now Google’s AI Overviews has taken the top spot. Content marketers are raising their game to compete for traffic. Discover how predictive analytics, health journey content series, and immersive content are driving results for three major health systems.