Focus On Digital Content: Telling Stories to Drive Patient Engagement — New Formats and Emerging Tools

October 22, 2025

Exclusive Member Report


Healthcare marketers face constant pressure to deliver content that connects with patients, caregivers, and communities while reinforcing their organization’s mission. Digital content plays a central role in this effort, offering opportunities to share meaningful stories and showcase expertise.

In this new report from eHealthcare Strategy & Trends examines real-world examples of engaging, authentic digital content that can help hospitals and health systems connect more effectively with their communities.

You’ll learn:

  • Award-Winning Content Strategies to Navigate Mental Health Services
  • How AI Enhances Human Marketing Intelligence in Healthcare
  • What Is a Custom GPT, and Why Would You Need One?
  • Moments That Shape Us: The Power of First-Person Storytelling
  • The State of Podcasting: Why Healthcare Marketers Can’t Afford to Sit This One Out
  • and more

Our goal for this report — and all eHealthcare Strategy & Trends member content — is to provide you tools and tips, information and inspiration to help you succeed as a digital leader at your organization. We are confident that you will find high value, actionable ideas you can put to work today.