Maximizing MarTech in Healthcare: From Stack Sprawl to Strategic Growth
A new eHealthcare Strategy & Trends webinar with insights from Atlantic Health, UNC Health and Unlock Health
Presented May 13, 2026
Your Presenters:
- Orla Seidel, Director, CRM & Digital Marketing at Atlantic Health
- Susie Magrogan, Performance and Demand Gen Manager at UNC Health
- Lisa Bevere, Senior Director of Digital Strategy at Unlock Health
Moderated by:
- Jamie Mermelstein, VP of Digital Experience at Unlock Health
Together, we’ll explore:
- Where attribution breaks down in healthcare organizations — and why
- How to connect brand investment to measurable access and utilization
- What full-funnel governance requires across marketing, IT, analytics, and operations
- How to move from reporting metrics to guiding decisions
- What it takes to align strategy, martech, and Epic tools to achieve true full-funnel marketing and analytics
