The 2026 eHealthcare Leadership Awards Call for Entries is officially open! In its 27th year, the eHealthcare Awards celebrate excellence in healthcare digital marketing, recognizing standout websites, videos, campaigns, and other digital initiatives that drive marketing and business success across the healthcare industry. The deadline for submitting entries is June 26, 2026.
// By Susan Dubuque // The 2026 eHealthcare Leadership Awards Call for Entries is officially open! In its 27th year, the eHealthcare Awards celebrate excellence in healthcare digital marketing, recognizing standout websites, videos, campaigns, and other digital initiatives that drive marketing and business success across the healthcare industry. The deadline for submitting entries is June 26, 2026.
After launching a bold brand platform built around inspiration and community well-being, ThedaCare faced a new opportunity: reconnecting patients with primary care. Discover how ThedaCare translated its inspiration-driven brand platform into a campaign to reconnect patients with primary care and drive measurable growth.
// By Susan Dubuque // After launching a bold brand platform built around inspiration and community well-being, ThedaCare faced a new opportunity: reconnecting patients with primary care. Discover how ThedaCare translated its inspiration-driven brand platform into a campaign to reconnect patients with primary care and drive measurable growth.
Social media is now carrying some of healthcare’s most complex stories. UCLA Health, MD Anderson Cancer Center, and UCB demonstrate how social media can be successfully deployed for high-impact topics. Discover how social media is doing serious work and why it now plays a central role in healthcare strategy.
// By Susan Dubuque // Social media is now carrying some of healthcare’s most complex stories. UCLA Health, MD Anderson Cancer Center, and UCB demonstrate how social media can be successfully deployed for high-impact topics. Discover how social media is doing serious work and why it now plays a central role in healthcare strategy.
Intermountain Health saw an opportunity to expand its reach and strengthen access to orthopedic services in the Western Colorado market. The system wanted a campaign that would drive awareness, engagement, and appointments. Discover how this smart digital campaign exceeds every goal and offers practical lessons for healthcare marketers.
// By Susan Dubuque // Intermountain Health saw an opportunity to expand its reach and strengthen access to orthopedic services in the Western Colorado market. The system wanted a campaign that would drive awareness, engagement, and appointments. Discover how this smart digital campaign exceeds every goal and offers practical lessons for healthcare marketers.
This year’s Mark Gothberg eHealthcare Organizational Commitment Award winners — Hackensack Meridian Health, Intermountain Health, and UCLA Health — redefine what it means to lead in a digital-first world. Get a closer look at how each of these award-winning organizations brings its mission to life through forward-thinking digital strategies.
// By Susan Dubuque // This year’s Mark Gothberg eHealthcare Organizational Commitment Award winners — Hackensack Meridian Health, Intermountain Health, and UCLA Health — redefine what it means to lead in a digital-first world. Get a closer look at how each of these award-winning organizations brings its mission to life through forward-thinking digital strategies.
Northwell Health’s digital campaign tackles one of healthcare’s toughest challenges: rebuilding trust in a noisy and confusing environment. Discover how this award-winning campaign uses expert-driven content in consumer-friendly formats to connect with audiences and drive measurable business results.
Winners of the 2025 eHealthcare Leadership Awards were announced on November 9th at an awards presentation held during the Healthcare Internet Conference. More than 270 organizations were recognized for their outstanding work. Winners of Platinum, Gold, Silver, and Distinction awards represent 18 industry classifications, from hospitals and health systems to pharmaceutical firms.
// By Susan Dubuque // Winners of the 2025 eHealthcare Leadership Awards were announced on November 9th at an awards presentation held during the Healthcare Internet Conference. More than 270 organizations were recognized for their outstanding work. Winners of Platinum, Gold, Silver, and Distinction awards represent 18 industry classifications, from hospitals and health systems to pharmaceutical firms.
// By Susan Dubuque // Northwell Health’s digital campaign tackles one of healthcare’s toughest challenges: rebuilding trust in a noisy and confusing environment. Discover how this award-winning campaign uses expert-driven content in consumer-friendly formats to connect with audiences and drive measurable business results.
Valley Children’s Healthcare wanted its 2023 annual report to be more than a retrospective. The health system reimagined the experience as an immersive, digital-first storytelling platform. Discover how Valley Children’s created its digital report, the channels used for sharing it, the unique design features, and the impact it achieved.
When it comes to physician communications, relevance is everything. Trinity Health of New England has cracked the code, delivering timely, specialty-specific updates that physicians actually look forward to opening — and the numbers prove it. Read on to learn how THOfNE planned, executed, and measured this high-impact digital engagement strategy.
// By Susan Dubuque // Valley Children’s Healthcare wanted its 2023 annual report to be more than a retrospective. The health system reimagined the experience as an immersive, digital-first storytelling platform. Discover how Valley Children’s created its digital report, the channels used for sharing it, the unique design features, and the impact it achieved.
If you question where healthcare marketing is headed, these experts have answers. We turned to trusted voices from organizations supporting the eHealthcare Leadership Awards, all leaders in the healthcare marketing space. Their insights reveal not only where the field is headed but also how marketers can adapt and thrive.
With countless media channels to choose from, shrinking budgets, and growing demands for measurable results, today’s healthcare marketing professionals face increasing challenges in developing and implementing integrated marketing campaigns. Discover how marketing teams at Mount Sinai and the University of Maryland Medical Center built high-impact integrated campaigns — from concept to acclaim.
When two of South Carolina’s leading healthcare organizations merged to form Prisma Health, it marked more than a consolidation of services. It was the creation of a new healthcare identity for more than 1.4 million South Carolinians. Learn how Prisma Health solidified its brand and created a unified digital front door.
// By Susan Dubuque // When it comes to physician communications, relevance is everything. Trinity Health of New England has cracked the code, delivering timely, specialty-specific updates that physicians actually look forward to opening — and the numbers prove it. Read on to learn how THOfNE planned, executed, and measured this high-impact digital engagement strategy.
// By Susan Dubuque // If you question where healthcare marketing is headed, these experts have answers. We turned to trusted voices from organizations supporting the eHealthcare Leadership Awards, all leaders in the healthcare marketing space. Their insights reveal not only where the field is headed but also how marketers can adapt and thrive.
// By Susan Dubuque // With countless media channels to choose from, shrinking budgets, and growing demands for measurable results, today’s healthcare marketing professionals face increasing challenges in developing and implementing integrated marketing campaigns. Discover how marketing teams at Mount Sinai and the University of Maryland Medical Center built high-impact integrated campaigns — from concept to acclaim.
// By Susan Dubuque // When two of South Carolina’s leading healthcare organizations merged to form Prisma Health, it marked more than a consolidation of services. It was the creation of a new healthcare identity for more than 1.4 million South Carolinians. Learn how Prisma Health solidified its brand and created a unified digital front door.
Staffing shortages in U.S. hospitals have reached a critical level in 2025. Healthcare marketers can play a vital role in addressing this issue by fostering strong relationships with team members. Ascenda Integrated Health gets it: Internal communication matters. And they demonstrate it with an innovative, creative digital solution.