How a Style Guide Helps Writers Write, Consumers Convert, and Search Engines Find Your Content

October 29, 2015

// By Jane Weber Brubaker //

Jane Weber Brubaker, Editor of eHealthcare Strategy & TrendsWe’ve covered content management systems and hospital website redesigns extensively in the past few issues. In each case, once the hospital or health system was ready to start work, it faced a practical problem: how to migrate legacy content to the new site. The legacy content may be outdated. Maybe multiple authors contributed over time, and there’s no consistency. Content may not reflect a new brand. A detailed style guide is key to successfully navigating this phase of the project.

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