Focus On Digital Front Door: How Health Systems Are Closing the Digital Experience Gap
This new report examines how leading hospitals and health systems around the country create digital experiences that work for patients.
Consumer Expectations
Platinum Playbook: An Inside Look at Award-Winning Hospital Websites
Hospital Websites Day 5 Closing Keynote
Friday | March 13, 2026 | 2:30 p.m. Eastern
Panelists:
- Carolina Anthony, Executive Director, Digital Marketing, AdventHealth
- Laura Housholder, Digital Marketing Manager, Children’s Nebraska
- William “Skip” Hidlay, Vice President and Chief Communications and Marketing Officer, The Ohio State University Wexner Medical Center
Moderator:
- Jane Weber Brubaker, Executive Editor, Plain-English Health Care
The panelists will share:
The panelists will share:
- What set their award–winning websites apart from competitors
- The design, UX, and content decisions that made the biggest impact
- How AI is influencing search, content strategy, and user journeys today
- Lessons learned — including what they would do differently if starting now
- How their websites continue to evolve in a fast-changing digital environment
FirstHealth of the Carolinas Redesigns Website to Meet Evolving Consumer Expectations
// By Althea Fung // In today’s healthcare landscape, a hospital’s website is its digital front door and often its most powerful marketing tool. Recognizing this, FirstHealth of the Carolinas launched a comprehensive website redesign in 2023. Learn how FirstHealth improved access and experience, increased site traffic, and picked up several industry awards along the way.
An Incremental Approach to Web Development: How it Boosts Traffic and Saves Money
Taking an incremental approach to website development gives Lee Health more options to continuously improve its website rather than tossing it out and starting over when the technology becomes dated. Find out how this approach ensures continuous improvement and avoids the pitfalls of the traditional “roller-coaster” method of periodic, large-scale overhauls.
Getting Off the Roller-Coaster: How Lee Health Transformed Its Website Management Plan
// By Althea Fung // Taking an incremental approach to website development gives Lee Health more options to continuously improve its website rather than tossing it out and starting over when the technology becomes dated. Find out how this approach ensures continuous improvement and avoids the pitfalls of the traditional “roller-coaster” method of periodic, large-scale overhauls.